Out Of Mind (song)
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"Out of Mind" is a song by Swedish recording artist
Tove Lo Ebba Tove Elsa Nilsson (born 29 October 1987), known professionally as Tove Lo (), is a Swedish singer and songwriter. She is known for her raw, grunge-influenced take on pop music. Referring to her autobiographical lyrics, ''Out (magazine), O ...
for her debut
extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
, ''
Truth Serum "Truth serum" is a colloquial name for any of a range of psychoactive drugs used in an effort to obtain information from subjects who are unable or unwilling to provide it otherwise. These include ethanol, scopolamine, 3-quinuclidinyl benzilate ...
'' (2014). It was written by Lo alongside Alx Reuterskiöld and produced by The Struts with Reuterskiöld. The song was released on 16 October 2013 as the
lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...
from ''Truth Serum'' by
Universal Music Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum ...
. It was also her third single overall, after " Love Ballad" and "
Habits A habit (or wont, as a humorous and formal term) is a routine of behavior that is repeated regularly and tends to occur subconsciously. A 1903 paper in the ''American Journal of Psychology'' defined a "habit, from the standpoint of psychology, ...
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bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in th ...
and
keys Key, Keys, The Key or The Keys may refer to: Common uses * Key (cryptography), a piece of information needed to encode or decode a message * Key (instrument), a component of a musical instrument * Key (lock), a device used to operate a lock * ...
instrumentation. Its lyrics speak of the singer's inability to completely forget a former boyfriend. Its lyrical content was described by Lo and music critics alike as a sequel to "Habits (Stay High)". The song was well received by some critics A critic is a person who communicates an assessment and an opinion of various forms of creative works such as art, literature, music, cinema, theater, fashion, architecture, and food. Critics may also take as their subject social or governme ...
, who commended its production and considered it one of the best tracks from the extended play. However, it attained little commercial success, peaking at number 39 on the The Official Finnish Charts">Official Finnish Airplay Chart. A music video for "Out of Mind", directed by Andreas Öhman, was released on 16 October 2013. Its imagery was based on Lo's diary and was filmed in the woods and other deserted places in
Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
, Sweden. It shows the singer having an
out-of-body experience An out-of-body experience (OBE or sometimes OOBE) is a phenomenon in which a person perceives the world as if from a location outside their physical body. An OBE is a form of autoscopy (literally "seeing self"), although this term is more common ...
where she releases her "demons and dark thoughts" and runs away from them. Lo performed the song several occasions, including on Swedish
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
P3, at the Norwegian by:Larm festival and at
Notting Hill Arts Club The Notting Hill Arts Club is a music and arts venue in Notting Hill, central London. The venue holds club nights every night of the week. Its range of events include interactive crafts, themed Soviet nights, and a Death Disco club night run by ...
in London. "Out of Mind" was also included on the set list of Lo's first tour, the
Queen of the Clouds Tour The Queen of the Clouds Tour was the first headlining concert tour by Swedish recording artist Tove Lo in support of her debut studio album, ''Queen of the Clouds'' (2014). The tour was officially announced nine months after the release of the al ...
(2015).


Background and composition

"Out of Mind" is a
pop song Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Street, eds, '' The Cambridge Companion to Pop and Rock'' (Cambridge: Cambridg ...
written by Tove Lo alongside Alx Reuterskiöld and produced by The Struts with Reuterskiöld. It has a minimal
instrumentation Instrumentation is a collective term for measuring instruments, used for indicating, measuring, and recording physical quantities. It is also a field of study about the art and science about making measurement instruments, involving the related ...
which incorporates "a mesh of fizzing
synthesizer A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...
s". It was released as a single on 16 October 2013, and was later featured on the singer's debut
extended play An extended play (EP) is a Sound recording and reproduction, musical recording that contains more tracks than a Single (music), single but fewer than an album. Contemporary EPs generally contain up to eight tracks and have a playing time of 1 ...
, ''
Truth Serum "Truth serum" is a colloquial name for any of a range of psychoactive drugs used in an effort to obtain information from subjects who are unable or unwilling to provide it otherwise. These include ethanol, scopolamine, 3-quinuclidinyl benzilate ...
'' (2014). According to the artist, the songs on the EP talk about her "most intense" failed relationship. In an interview with ''Coup de Main Magazine'', she said that "'Out Of Mind' for me is kind of the step after 'Habits'... Picked up the pieces again and now just trying to glue them back together, you know? But it never really works". She further explained, "That comes after I have the pain and I'm trying to get over this heartbreak. It's when you moved on and you're sort of okay, but you still have that little scar. It will always be there. Those thoughts about this other person will always haunt you a bit". In another interview, she told that: Some critics had similar opinions about the song's meaning. Lauren Down of ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' expressed that "Wrapped up in the aftermath of a relationship, 'Out Of Mind' ..allows the pain of an ending love affair to breath". Mark Savage of
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
wrote that an indifferent person tells the singer that "time will heal her broken heart". According to Andrew Hampp of ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'', the singer "tells off" a former boyfriend for expecting her to get over quickly their former relationship. Sam Lansky of
Idolator An idolator is a practitioner of idolatry. Idolator or Idolater may also refer to: * Idolator (website), an American music blog * ''Idolator'' (album), a 2005 album by Blood Stain Child * ''Idolator'', a 1986 album by Ole Evenrud * "Idolater", a ...
felt that the artist shows "frustrated resignation" while she sings the line "I'll forget you, seriously". In the pre-chorus, the music vanishes and she sings "Are you kidding me?". Lansky felt that the "emotion" on the pre-chorus was "chill-inducing", while Savage wrote that "it's pained and bruised and thrilling and glorious. A moment where meaning and musical intent align perfectly". In the chorus, the singer repeats the line "You're out of your mind to think that I" and later finishes it with "could keep you out of mind", representing the "heartbreaking resolution" of the relationship.


Reception

The song was met with positive reaction by critics. '' Gaffa Norway'' critic Tord Litleskare considered it "the most positive song from ''Truth Serum'' with its strong chorus and subdued verses". Additionally, he called it a "must-hear track" alongside "
Habits A habit (or wont, as a humorous and formal term) is a routine of behavior that is repeated regularly and tends to occur subconsciously. A 1903 paper in the ''American Journal of Psychology'' defined a "habit, from the standpoint of psychology,
Redbull.com Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand, behind Coca-Cola and ...
ranked it at number 3 on his Top 5 Best Tove Lo songs list and wrote that "'Out Of Mind' provides the blueprint for Tove Lo's hits: soft and spare verse, followed by an explosive chorus — all fitting in nicely at just over three minutes". Under the Gun Review's Tarynn Law called it a "powerful shadow pop track" that "shows off [Tove's] outstanding vocals and just how much promise she has". Mark Savage of BBC wrote that the pre-chorus of the song was "a moment on [''Truth Serum''] that will take your breath away". Idolator critic Sam Lansky called it "a cinematic anthem, perfectly suited for some big heartbreak montage, with a big, gorgeous stampeding chorus that crashes in out of nowhere". He also noted that, with the song, the singer positions as "the next great Swedish pop act". "Out of Mind" entered the Official Finnish Airplay Chart at number 39 on the last week of 2013. In doing so, it became the first charting song by Tove Lo on that chart. The following week, it fell to number 52. It spent a total of six weeks on the chart.


Music video

On 10 August 2013, Lo announced that she had started filming the music video for her new single. The music video for "Out of Mind" was directed by Andreas Öhman, a member of Swedish
production company A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...
Naive. It was filmed in the woods and in different deserted places in
Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...
. The
imagery Imagery is visual symbolism, or figurative language that evokes a mental image or other kinds of sense impressions, especially in a literary work, but also in other activities such as. Imagery in literature can also be instrumental in conveying ...
was based on Lo's diary; in an interview with Swedish website PSL, she explained that: On 11 October 2013, Universal Music Sweden posted a 16 seconds teaser of the video on its YouTube channel. On 16 October 2013, it was released on Lo's
VEVO Vevo LLC ( , an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American Multinational corporation, multinational video hosting service, best known for providing music videos to YouTube. The service is also available ...
channel on YouTube. The video begins with Lo lying in bed next to her boyfriend. When she starts to sing, she has an
out-of-body experience An out-of-body experience (OBE or sometimes OOBE) is a phenomenon in which a person perceives the world as if from a location outside their physical body. An OBE is a form of autoscopy (literally "seeing self"), although this term is more common ...
. In the next scene, Lo appears in a room where she cuts her head open and releases her "demons and dark thoughts". In an interview with
Artistdirect Artistdirect (stylized as ARTISTdirect) is an American online digital media entertainment company. Overview Founded in 1996, it owns several websites, including artistdirect.com and artistdirectinterviews.com. These websites are a group of affi ...
, she explained that the demons represent "those thoughts about this other person
hat A hat is a Headgear, head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorpor ...
will always haunt you a bit" and "always stick with you". Then, she is walking on the city streets when the demons start to follow her. She runs barefoot through the woods, where she stops and sings around the entities. At the end of the video, they flow back inside of her and Lo returns to her bedroom.


Live performances

Tove Lo performed "Out of Mind" and "Not Made For This World" for the first time alongside "Habits" and "Love Ballad" at Swedish radio station P3 on 10 April 2013. She performed it later at Swedish radio station NRJ Sverige on 27 November 2013. The following year, she performed the song at Finnish radio station Radio Xtremellä on 25 February 2014. Two days later, she performed it at the Norwegian by:Larm festival. She performed it later at Swedish TV show
Nyhetsmorgon ''Nyhetsmorgon'' is a Swedish morning news and talk show that is broadcast every morning on TV4. ''Nyhetsmorgon'' started airing on 14 September 1992. References External links * * TV4 (Sweden) original programming 1992 Swedish tel ...
on 22 March 2014. Three days later, the artist performed the track at
Tavastia Club The Tavastia Club () is a popular rock music club in Helsinki, Finland. The house is owned by Hämäläis-Osakunta, one of the student nations at the University of Helsinki, but since 1991 the club has been operated by a private enterprise rent ...
in
Helsinki Helsinki () is the Capital city, capital and most populous List of cities and towns in Finland, city in Finland. It is on the shore of the Gulf of Finland and is the seat of southern Finland's Uusimaa region. About people live in the municipali ...
, Finland. Lo performed "Out of Mind" alongside the other songs from ''Truth Serum'' and " Run On Love" at
Notting Hill Arts Club The Notting Hill Arts Club is a music and arts venue in Notting Hill, central London. The venue holds club nights every night of the week. Its range of events include interactive crafts, themed Soviet nights, and a Death Disco club night run by ...
on 2 April 2014. This was her first UK show. For the performance, she was accompanied by two drummers. A reviewer from Discopop stated that he was "blown away" and that it was "so refreshing to be at a pop show that engages the heart as well as the senses". Also, Michael Cragg of ''The Guardian'' rated the show with 4 stars out of 5 and deemed it as "a punchy UK debut". She performed the same set list at her Hoxton Square Bar & Kitchen show on 6 May 2014. Two months later, she performed the song on US music TV show
JBTV ''JBTV'' (a.k.a. ''JBTV Music Television'') is a Chicago-area broadcast, weekly 60-minute music television show featuring live in-studio performances, music videos, and music-related interviews from emerging and established musicians. Based in C ...
. On 1 October, the singer performed the song among others at
Webster Hall Webster Hall is a nightclub and concert venue located at 125 East 11th Street, between Third and Fourth avenues, near Astor Place, in the East Village of Manhattan, New York City. It is one of New York City's most historically significant ...
in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
,
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. "Out of Mind" was included on the set list of Lo's first tour, the
Queen of the Clouds Tour The Queen of the Clouds Tour was the first headlining concert tour by Swedish recording artist Tove Lo in support of her debut studio album, ''Queen of the Clouds'' (2014). The tour was officially announced nine months after the release of the al ...
(2015).


Credits and personnel

*
Songwriting A songwriter is a person who creates musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music genre and film scoring. ...
— Tove Lo, Alx Reuterskiöld *
Production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stat ...
— The Struts, Alx Reuterskiöld *
Lead vocals The lead vocalist in popular music is typically the member of a group or band whose voice is the most prominent melody in a performance where multiple voices may be heard. The lead singer sets their voice against the accompaniment parts of the ...
— Tove Lo *
Background vocals A backing vocalist is a singer who provides vocal harmony with the lead vocalist or other backing vocalists. A backing vocalist may also sing alone as a lead-in to the main vocalist's entry or to sing a counter-melody. Backing vocalists are u ...
— Alx Reuterskiöld *
Programming Program (American English; also Commonwealth English in terms of computer programming and related activities) or programme (Commonwealth English in all other meanings), programmer, or programming may refer to: Business and management * Program m ...
— The Struts * Mixing — Lars Norgren, The Struts * Mastering — Björn Engelmann at Cutting Room, Stockholm, Sweden *
Guitar The guitar is a stringed musical instrument that is usually fretted (with Fretless guitar, some exceptions) and typically has six or Twelve-string guitar, twelve strings. It is usually held flat against the player's body and played by strumming ...
s — Alx Reuterskiöld *
Bass Bass or Basses may refer to: Fish * Bass (fish), various saltwater and freshwater species Wood * Bass or basswood, the wood of the tilia americana tree Music * Bass (sound), describing low-frequency sound or one of several instruments in th ...
— Alx Reuterskiöld *
Keys Key, Keys, The Key or The Keys may refer to: Common uses * Key (cryptography), a piece of information needed to encode or decode a message * Key (instrument), a component of a musical instrument * Key (lock), a device used to operate a lock * ...
– Alx Reuterskiöld, The Struts Credits are adapted from the ''Truth Serum'' liner notes.


Charts


Release history


References


External links

* {{Tove Lo 2013 songs 2013 singles Tove Lo songs Songs written by Tove Lo Universal Records singles Universal Music Group singles Breakup songs