''OutKick'' is an American

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

and political commentary website owned by

Fox Corporation Fox Corporation (commonly referred to as Fox Corp or simply Fox) is an American multinational mass media company headquartered at 1211 Avenue of the Americas, 1211 Avenue of the Americas in Midtown Manhattan, with offices also in Burbank, Cali ...

. Founded by

Clay Travis Richard Clay Travis (born April 6, 1979) is an American writer, lawyer, radio host and television analyst, and founder of ''OutKick''. As a political commentator, he and Buck Sexton host ''The Clay Travis and Buck Sexton Show'', a three-hour we ...

, the site features news, opinion pieces, and podcasts surrounding sports and popular culture, presented from a

conservative Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...

perspective. Travis sold the company to Fox Corporation in 2021, with the site integrated into the

Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The name originates from Fox Broadcasting Company in the United States, which in turn derives its name from Fox Fi ...

division. The site also synergizes with

Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...

History

Foundation

The site was founded in 2011 by

as ''OutKick the Coverage.'' In June 2020,

Jason Whitlock Jason Lee Whitlock (born April 27, 1967) is a former American sports columnist who currently hosts a program for the conservative media company Blaze Media titled ''Fearless with Jason Whitlock''. Jason was a sports columnist at ''The Kansas ...

, an ex-

host, joined the company. As part of an accompanying rebranding, the site's title was also shortened to simply ''OutKick''. Despite buying a one-third stake in the company when he joined, Whitlock quickly entered a feud with the other two owners, Travis and Sam Savage, as Savage had been with the company at the start, and as such never "purchased" a stake in the company. Whitlock spent $500,000 for his stake. Whitlock argued that Savage was not putting his "sweat" into the company, and issued an ultimatum: either Savage invests $500,000 into the company, or he will leave. This investment never came and Whitlock left OutKick in early 2021.

Fox acquisition

Travis sold the company to the

on May 6, 2021, stating that the new ownership of the website will allow it to dramatically grow in size and reach a broader audience. ''

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

'' assessed that the purchase was for Fox to have a rival to

Barstool Sports Barstool Sports is an American blog website and digital media company headquartered in New York City that publishes sports journalism and pop culture-related content. It is owned by Dave Portnoy, who founded the company in 2003 in Milton, Massa ...

, which also saw a massive increase in internet popularity from 2020 to 2021. The website hired social media personality

Tomi Lahren Tomi Rae Augustus Lahren (; born August 11, 1992) is an American conservative political commentator and television presenter. She hosted ''Tomi'' on TheBlaze, where she gained attention for her short video segments called "Final Thoughts", in w ...

as a new personality to host its afternoon opinion talk-show in June 2022. After its acquisition by Fox, OutKick grew from 10 employees prior to the acquisition to over 50, and opened a new larger office in Nashville in March 2023. On July 31, 2023,

streaming service

Fox Nation Fox Nation is an American subscription video on demand service. Announced on February 20, 2018, and launching on November 27 of that year, it is a companion to Fox News Channel carrying programming of interest to its audience, including origin ...

began to carry OutKick video content, including episodes of its shows ''OutKick The Show'', ''Tomi Lahren Is Fearless'' and ''Gaines For Girls'' following their premieres on OutKick and

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. On January 25, 2024, it was announced that wrestler Tyrus—a Fox News contributor and regular panelist on its talk show ''

Gutfeld! ''Gutfeld!'', known as ''The Greg Gutfeld Show'' from 2015 to 2021, is an American conservative news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, prin ...

''—would helm a new show for the platform entitled ''Maintaining with Tyrus.'' As of 2024, OutKick's annual revenue was estimated at somewhere between $345,000 and $620,000.

Content

''OutKick'' features news and opinion articles relating to sports, pop culture, and

sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...

. ''OutKick'' describes itself as being a

alternative to mainstream sports news outlets that serve the "elite,

left-leaning Centre-left politics is the range of left-wing political ideologies that lean closer to the political centre. Ideologies commonly associated with it include social democracy, social liberalism, progressivism, and green politics. Ideas commonl ...

minority instead of the American sports fan", and stated that it aimed to " xposethe destructive nature of ‘woke’ activism". Travis cited a

liberal Liberal or liberalism may refer to: Politics * Generally, a supporter of the political philosophy liberalism. Liberals may be politically left or right but tend to be centrist. * An adherent of a Liberal Party (See also Liberal parties by country ...

bias Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is inaccurate, closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individ ...

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

in its reporting on

Michael Sam Michael Alan Sam Jr. (born January 7, 1990) is an American former professional American football, football defensive lineman who is a coach for the Panthers Wrocław in the European League of Football (ELF). Sam played college football for the ...

(the first openly gay player to be drafted to an NFL team) and

U.S. national anthem protests Protests during the playing of the United States national anthem have had many causes, including civil rights, anti-conscription, anti-war, anti-nationalism, and religious reservations. Such protests have occurred since at least the 1890s, ...

as examples.

References

External links

* {{Fox Corporation Internet properties established in 2011 American sport websites Fox Corporation subsidiaries Podcasting companies