Ouidad Stephen Wise is an American hairdresser and co-founder of the Ouidad
brand, who opened the first salon for curly hair in 1984 in the U S. She runs salons across the United States, Canada, and Curacaos and sells hair care products under the Ouidad brand. Her flagship salons are located in Manhattan, NY, Santa Monica CA and Ft Lauderdale, FL.
Biography
Ouidad was born in Lebanon and emigrated to the U.S. at 16. She is married to Peter Wise, co-founder of Ouidad
and her business partner.
Ouidad worked with
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy ...
brand
Sunsilk
Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally. It is a hair care brand in Southeast Asia (Malaysia, Vietnam, Philippines, Indonesia, an ...
as a product co-creator for Latin America's curl variant.
In 2004, Ouidad and Peter Wise started Curls For A Cure and partnered with the
Breast Cancer Research Foundation
The Breast Cancer Research Foundation (BCRF) is an independent, not-for-profit organization which has raised $569.4 million to support clinical and translational research on breast cancer at medical institutions in the United States and abroad. BC ...
by raising money and continuing to match dollar-for-dollar donations.
In 2010, Ouidad was the Hall of Fame Inductee for the Cancer Research & Treatment Fund For
representing the strength and courage of our community, and give current cancer patients hope for a better future.
She has been a panelist for Cosmetic Executive Women: she received the 2011 CEW Great Idea Award for bringing the curly hair segment to the beauty industry.
Ouidad launched her educational programs to the hair industry in the 90’s with the only trademarked cut (Carving and Slicing®) in the US. As of 2013, Ouidad ‘curls only’ certified salons can be found in 36 cities across the US
Books
Ouidad is the author of two books ''Curl Talk;
Three Rivers Press
Three Rivers Press is the trade paperback imprint of the Crown Publishing Group, a division of Random House. It publishes original paperback titles as well as paperback reprints of books issued initially in hardcover by the other Crown imprint ...
; Everything You Need to Know to Love and Care for Your Curly, Kinky, Wavy, or Frizzy Hair.'' (), and ''My Curl World;''
''How an Awesome Team of Immigrants Conquered Prejudice One Curl at a Time'' ()
References
External links
Curls for a Cure
{{DEFAULTSORT:Wise, Ouidad
American hairdressers
Hair care products
American people of Lebanese descent