Orange County Plaza
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Orange County Plaza, later Garden Grove Mall, Garden Promenade, now The Promenade at Garden Grove, was upon its expansion in 1959, with sixty stores, the largest shopping center in
Orange County, California Orange County (officially the County of Orange; often initialized O.C.) is a county (United States), county located in the Los Angeles metropolitan area in Southern California, United States. As of the 2020 United States census, the population ...
, and at the time billed itself as "Orange County's first regional shopping center". However, Anaheim Plaza had in fact already opened In 1955, four years prior, and had an anchor department store (
The Broadway The Broadway was a mid-level department store chain headquartered in Los Angeles, California. Founded in 1896 by English-born Arthur Letts Sr., and named after what was once the city's main shopping street, the Broadway became a dominant reta ...
). The open-air shopping center is located at Chapman Avenue and Brookhurst Street in
Garden Grove, California Garden Grove is a city in northern Orange County, California, United States. The population was 171,949 at the 2020 census. State Route 22, also known as the Garden Grove Freeway, passes through the city in an east–west direction. The west ...
, a Los Angeles suburb of 171,644 (2019 estimate).


History

The center was announced in 1956 and was to cost $10,000,000. In 1956 and 1958, the project announced that Penney's, Newberry's and Grant's would locate in the Plaza, as well as the first branch of Rankin's department store of Santa Ana, which was to measure – however, Rankin's never did wind up opening a branch there.


First phase (opened 1956)

The center first opened in 1956 with 20 stores and of gross leasable area on , including: *Thriftimart supermarket *Economart drugstore


Second phase (opened 1959)

Phase II added 40 stores and of gross leasable area on an additional . This phase added the anchor stores: * a J. C. Penney (scaled down from as originally announced) * a W. T. Grant
variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sel ...
* a
Safeway Safeway, Inc. is an American supermarket chain. The chain provides grocery items, food and general merchandise and a variety of specialty departments, such as bakery, delicatessen, floral and pharmacy, as well as Starbucks coffee shops, and veh ...
supermarket, which moved from across the street * a Thrifty Drug Store (later became
Rite Aid Rite Aid Corporation is an American drugstore chain based in Philadelphia, Pennsylvania. It was founded in 1962 in Scranton, Pennsylvania, by Alex Grass under the name Thrift D Discount Center. Prior to its first bankruptcy in 2023, it was the th ...
in 1998) * a Hartfield's junior department store


1979 renovation

in 1979 the center was known as Garden Grove Mall. There was a $5 million renovation of the mall in 1979 with new anchors National Lumber, and a new branch of Huntington Park-based Wineman's Department Store that opened in the east end of the mall in the fall of that year. Wineman's operated until acquisition of the chain by Boston Stores in 1984, when this and other branches were converted to Boston Stores. Additional stores that were added were
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, Straw Hat Pizza, Citizens Savings and Loan,
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and
See's Candies See's Candy Shops, Inc., Trade name, doing business as See's Candies, is an American manufacturer and distributor of candy, particularly chocolates. It was founded by Charles See, his wife Florence, and his mother Mary in Los Angeles, California ...
. The gross leasable area at that time was .


The Promenade at Garden Grove today

The site continues to function as a shopping center called The Promenade at Garden Grove. With of gross leasable area it classifies as a
community shopping center A neighborhood shopping center (Commonwealth English: neighbourhood shopping centre) is an industry term in the United States for a shopping center with of gross leasable area, typically anchored by a supermarket and/or large drugstore. Versus ...
a.k.a. "large neighborhood center". Anchors are Garden Grove's second
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
(opened July 16, 2014, formerly
Costco Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...
which opened in 1987 and relocated in 1994), a 16-screen
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,
Marshalls Marshalls, Inc. is an American chain of discount store, off-price department stores owned by TJX Companies. Marshalls has over 1,000 American stores, including larger stores named Marshalls Mega Store (stores operating with HomeGoods combined), ...
,
Ross Dress for Less Ross Stores, Inc., operating under the brand name Ross Dress for Less, is an American chain of discount department stores headquartered in Dublin, California. It is the largest off-price retailer in the U.S.; as of July 2024, Ross operates 1,795 ...
,
24 Hour Fitness 24 Hour Fitness is a privately held and operated fitness center chain headquartered in Carlsbad, California. It is the second largest fitness chain in the United States based on revenue after LA Fitness, and the fourth in number of clubs (behin ...
,
Aldi Aldi (German pronunciation: ), stylised as ALDI, is the common company brand name of two German multinational family-owned discount supermarket chains operating over 12,000 stores in 18 countries. The chain was founded by brothers Karl and ...
,
Petsmart PetSmart Inc. is a privately held American chain of pet Big-box store, superstores, which sell pet products, services, and small pets. It is the leading North American pet company, and its direct competitor is Petco. Its indirect competitors ...
and
Dollar Tree Dollar Tree, Inc. is an American multi-price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a ''Fortune'' 500 (sometimes referred to as Fortune 200) company and operates 15,115 stores throughout the 48 ...
.


References

{{Shopping malls in California Shopping malls in Orange County, California Buildings and structures in Garden Grove, California History of Orange County, California