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oqLiq (stylized with a lowercase "q") is a
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
ese high‑end performance-fashion label founded in
Tainan Tainan (), officially Tainan City, is a Special municipality (Taiwan), special municipality in southern Taiwan, facing the Taiwan Strait on its western coast. Tainan is the oldest city on the island and commonly called the "Taiwan Prefecture, ...
by designers Chi Hung and Orbit Lin. The brand blends urban
minimalism In visual arts, music, and other media, minimalism is an art movement that began in the post-war era in western art. The movement is often interpreted as a reaction to abstract expressionism and modernism; it anticipated contemporary post-mi ...
with functional outerwear, using sustainable textiles and garment construction, earning a reputation for its minimalist aesthetic and technical sophistication.


History and Brand Identity

Launching its debut collection in 2020, oqLiq was conceived as a "fashion lab" rather than a conventional design house. Designers Chi Hung and Orbit Lin, with backgrounds in fine arts and engineering, rooted the brand in interdisciplinary creativity, drawing from subcultures like skateboarding, vintage styles, and Ura-
Harajuku is a district in Shibuya, Tokyo. Harajuku is the common name given to a geographic area spreading from Harajuku Station to Omotesandō, Tokyo, Omotesando, corresponding on official maps of Shibuya, Tokyo, Shibuya ward as Jingūmae 1 Japanese a ...
fashion, while celebrating their Taiwanese heritage. oqLiq items are available directly through their online store and distributed across premium urban boutiques in
Taipei , nickname = The City of Azaleas , image_map = , map_caption = , pushpin_map = Taiwan#Asia#Pacific Ocean#Earth , coordinates = , subdivision_type = Country ...
. International presence includes select retailers like
Hypebeast Hypebeast may refer to: * Hypebeast culture, a contemporary youth culture focused on clothing styles *Hypebeast (company) Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle. It was originally founded in 2 ...
(
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
), COEVO (
Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
), and US retailers such as MASHBURN in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
and CULT
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
.


Design Philosophy and Materials

oqLiq emphasizes eco-conscious innovation, often sourcing recycled materials such as
Polyethylene terephthalate Polyethylene terephthalate (or poly(ethylene terephthalate), PET, PETE, or the obsolete PETP or PET-P), is the most common thermoplastic polymer resin of the polyester family and is used in synthetic fibre, fibres for clothing, packaging, conta ...
from plastic bottles, and agricultural byproducts like oyster shell powder and fish scales. These are crafted into high-performance fabrics—insulating, moisture-wicking, and UV-resistant. The brand uses techniques like high-pressure sealing to reduce sewing and boost thermal retention. Collections frequently reference "retro futurism" and Eastern philosophies through layered silhouettes,
kimono The is a traditional Japanese garment and the national dress of Japan. The kimono is a wrapped-front garment with square sleeves and a rectangular body, and is worn Garment collars in hanfu#Youren (right lapel), left side wrapped over ri ...
collars, magnetic fastenings, and
yin-yang Originating in Chinese philosophy, yin and yang (, ), also yinyang or yin-yang, is the concept of opposite cosmic principles or forces that interact, interconnect, and perpetuate each other. Yin and yang can be thought of as complementary an ...
-inspired designs. The garments are both functional and expressive, embodying a harmonious blend of urban and oriental elements.


See also

*
Fifty Percent 50% Fifty Percent, stylized in all capital letters, is a Taiwanese affordable fashion brand established in 2010, specialising in trendy and budget-friendly clothing. Since its first physical store opened, the brand has expanded significantly, o ...
*
Lativ Lativ is a Taiwanese clothing brand founded in 2007. Inspired by brands such as Uniqlo and GU, Lativ designs clothes suitable for Taiwan's subtropical climate while incorporating diverse graphic elements. The brand has built its success primaril ...
*
Namesake (brand) Namesake is a Taiwanese fashion brand known for blending basketball culture with avant-garde streetwear. It was founded by the Lin family. The brand has gained international recognition, being nominated for the LVMH Prize in 2023. History Namesa ...
*
NET NET may refer to: Broadcast media United States * National Educational Television, the predecessor of the Public Broadcasting Service (PBS) in the United States * National Empowerment Television, a politically conservative cable TV network ...
*
Fashion in Taiwan Fashion in Taiwan has grown significantly over the past decades, shaped by Western influences, Taiwan’s increasing affluence, vibrant social media culture, and its own domestic pop culture—often referred to as the Taiwanese wave. This evoluti ...


References

{{reflist Clothing companies established in 2020 2020 establishments in Taiwan Taiwanese brands Clothing companies of Taiwan Clothing brands of Taiwan