Optoma () is a Taiwanese
projector
A projector or image projector is an optical device that projects an image (or moving images) onto a surface, commonly a projection screen. Most projectors create an image by shining a light through a small transparent lens, but some newer type ...
brand. Its primary products are projectors and
digital image processing
Digital image processing is the use of a digital computer to process digital images through an algorithm. As a subcategory or field of digital signal processing, digital image processing has many advantages over analog image processing. It allo ...
equipment. Founded in 2002, it is a subsidiary of the Taiwanese electronics and manufacturing company
Coretronic. It was listed on the
Taiwan Stock Exchange
The Taiwan Stock Exchange Corporation (TWSE; ) is a financial institution, located in Taipei 101, in Taipei, Taiwan. The TWSE was established in 1961 and began operating as a stock exchange on 9 February 1962. It is regulated by the Financial S ...
in 2007. With 8% of the projector global
market share
Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...
in 2011, the Optoma brand was the second largest projector brand, behind
Epson
Seiko Epson Corporation, commonly known as Epson, is a Japanese multinational electronics company and one of the world's largest manufacturers of printers and information- and imaging-related equipment. Headquartered in Suwa, Nagano, Japan, t ...
. By 2011, it had sold the most
Digital Light Processing (DLP) projectors internationally for four years.
History
Zhihong Technology () was created in 2002 as a subsidiary of the Taiwanese electronics and manufacturing company
Coretronic.
Telly Kuo later became the company's
general manager
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of ...
and renamed it to Optoma ().
The company sold 600,000 projectors in 2006, making it rank second in projector sales within the United States market and taking the fourth position globally.
It sold
720p
720p (720 lines progressive) is a progressive HD signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HD (1.78:1). All major HD broadcasting standards (such as SMPTE 292M) includ ...
and
1080p
1080p (1920 × 1080 progressively displayed pixels; also known as Full HD or FHD, and BT.709) is a set of HDTV high-definition video modes characterized by 1,920 pixels displayed across the screen horizontally and 1,080 pixels down the sc ...
projectors that year.
Optoma Technology had an
initial public offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...
(IPO) on the
Taiwan Stock Exchange
The Taiwan Stock Exchange Corporation (TWSE; ) is a financial institution, located in Taipei 101, in Taipei, Taiwan. The TWSE was established in 1961 and began operating as a stock exchange on 9 February 1962. It is regulated by the Financial S ...
on July 12, 2007.
At the IPO, it had a
paid-in capital
Paid-in capital (also paid-up capital and contributed capital) is capital that is contributed to a corporation by investors by purchase of stock from the corporation, the primary market, not by purchase of stock in the open market fro ...
of (US$), and Coretronic owned 52.74% of its shares.
With 8% of global
market share
Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...
, the Optoma brand in 2011 was the second largest
projector
A projector or image projector is an optical device that projects an image (or moving images) onto a surface, commonly a projection screen. Most projectors create an image by shining a light through a small transparent lens, but some newer type ...
brand, behind the Japanese company
Epson
Seiko Epson Corporation, commonly known as Epson, is a Japanese multinational electronics company and one of the world's largest manufacturers of printers and information- and imaging-related equipment. Headquartered in Suwa, Nagano, Japan, t ...
. There are two
specification
A specification often refers to a set of documented requirements to be satisfied by a material, design, product, or service. A specification is often a type of technical standard.
There are different types of technical or engineering specificati ...
s of projectors: a
liquid-crystal display
A liquid-crystal display (LCD) is a flat-panel display or other Electro-optic modulator, electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers to display information. Liq ...
(LCD) projector that Epson makes and a
Digital Light Processing (DLP) projector using chipsets
Texas Instruments
Texas Instruments Incorporated (TI) is an American multinational semiconductor company headquartered in Dallas, Texas. It is one of the top 10 semiconductor companies worldwide based on sales volume. The company's focus is on developing analog ...
that Optoma makes.
The company secured 20% of Taiwan's DLP projector share by 2007 and began selling DLP projectors directed to
small and medium-sized enterprises
Small and medium-sized enterprises (SMEs) or small and medium-sized businesses (SMBs) are businesses whose personnel and revenue numbers fall below certain limits. The abbreviation "SME" is used by many national agencies and international organiza ...
at the end of that year.
Optoma had sold the most DLP projectors internationally for four years in 2011.
Products
Optoma's primary products are
projector
A projector or image projector is an optical device that projects an image (or moving images) onto a surface, commonly a projection screen. Most projectors create an image by shining a light through a small transparent lens, but some newer type ...
s and
digital image processing
Digital image processing is the use of a digital computer to process digital images through an algorithm. As a subcategory or field of digital signal processing, digital image processing has many advantages over analog image processing. It allo ...
equipment.
For a 2002
SIGUCCS conference, the scholar Mike Honeycutt wrote, "Optoma is not generally considered a first-tier vendor of data projectors but the features of their data projectors are comparable to better-known brands at a cheaper price."
Nick Pino of ''
TechRader'' penned a mostly negative review in 2014 of the home projector Optoma GT1080, criticising the sound quality and the lack of adaptability in which a 100-inch image was created when moving the projector a distance of five feet. He concluded, "Unless you’re in desperate need of a short-throw projector for that pitch-black gaming den, then you’re best served spending your money elsewhere."
''
Wired
Wired may refer to:
Arts, entertainment, and media Music
* ''Wired'' (Jeff Beck album), 1976
* ''Wired'' (Hugh Cornwell album), 1993
* ''Wired'' (Mallory Knox album), 2017
* "Wired", a song by Prism from their album '' Beat Street''
* "Wired ...
'' reviewer Brendan Nystedt reviewed the home projector Optoma UHD60 in 2018. He criticised the image quality issues caused by the
rainbow effect and the
keystone effect
The keystone effect is the apparent distortion of an image caused by projecting it onto an angled surface. It is the distortion of the image dimensions, such as making a square look like a trapezoid, the shape of an architectural keystone, hence ...
as well as the large size of the projector that made it cumbersome. He praised it for being inexpensive and having a mostly noiseless fan.
In a mixed review of the home theater projector Optoma HD39HDR in 2021, ''
IGN
''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
''s Nick Woodard wrote, "If you’re purely a gamer that won’t use a projector for anything else, it might make sense to save a few more bucks and wait to invest in a product like the BenQ X1300i or the Optoma UHD38. But if you stream as much as you game, the HD39HDR is a no-brainer at this price. The sheer brightness, ease of setup and use, and exceptional picture quality of the HD39HDR easily outweigh issues like sound quality and unimpressive connections."
In a 2024 ''
PC Mag
''PC Magazine'' (shortened as ''PCMag'') is an American computer magazine published by Ziff Davis. A print edition was published from 1982 to January 2009. Publication of online editions started in late 1994 and continues .
Overview
''PC Magaz ...
'' review, M. David Stone gave the home entertainment projector Optoma UHZ35ST 3.5 stars. He said it was "pricey for what it delivers", noting that two products from competitor
BenQ
BenQ Corporation (; ) is a Taiwanese multinational company that sells and markets technology products, consumer electronics, computing and communications devices under the "BenQ" brand name, which is an acronym of the company slogan "Bringing ...
provided better audio and
4K resolution
4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 38402160 (4K UHD) with a 16:9 asp ...
. He praised it for having minimal
input lag
In computers, lag is delay ( latency) between the action of the user (input) and the reaction of the server supporting the task, which has to be sent back to the client.
The player's ability to tolerate lag depends on the type of game being pla ...
and a short
throw
Throwing is a physical action that consists of mechanically accelerating a projectile and then releasing it into a ballistic trajectory, usually with the aim of impacting a distant target. ''Throwing'' typically refers to hand-throwing by a ...
distance.
References
External links
Official website
{{commonscat
2002 establishments in Taiwan
Companies of the United Kingdom
Companies established in 2002
Technology companies established in 2002
Film and video technology
Consumer electronics brands
Taiwanese brands