''Optimize'' was an American monthly business magazine published between November 2001 and June 2007.

History and profile

''Optimize'' was established in November 2001. Brian Gillooly was the founder and also, served as the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

of the magazine which was headquartered in

Manhasset, New York Manhasset is an affluent Hamlet (New York), hamlet and census-designated place (CDP) in Nassau County, New York, Nassau County, on the North Shore (Long Island), North Shore of Long Island, in New York (state), New York, United States. It is co ...

. The magazine was part of CMP Media LLC. Its peer-based business leadership content for CIOs was incorporated into the pages of ''

InformationWeek ''InformationWeek'' is a digital magazine which conducts corresponding face-to-face events, virtual events, and research. It is headquartered in San Francisco, California California () is a U.S. state, state in the Western United State ...

''. ''Optimize'' was a magazine of which intended reader was a

corporate officer A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the state to act as a single entity (a legal entity recognized by private and public law as "born out of st ...

; according to BPA International (as cited in "Media Kit 2004" listed in the "References" section), seventy per cent of the readers were chief information officers, chief technology officers, or

vice president A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...

s of

information system An information system (IS) is a formal, sociotechnical, organizational system designed to collect, process, Information Processing and Management, store, and information distribution, distribute information. From a sociotechnical perspective, info ...

s, while the remaining thirty per cent were "technology-involved" corporate officers. ''Optimize'' published its last issue in June 2007.

References

External links

About Us

"Media Kit 2004"
a

Portable Document Format Portable document format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating syste ...

computer file A computer file is a System resource, resource for recording Data (computing), data on a Computer data storage, computer storage device, primarily identified by its filename. Just as words can be written on paper, so too can data be written to a ...

2001 establishments in New York (state) 2007 disestablishments in New York (state) Business magazines published in the United States Monthly magazines published in the United States Magazines established in 2001 Magazines disestablished in 2007 Magazines published in New York (state) Professional and trade magazines {{trade-mag-stub