''Open Air PM'' was a New York City newspaper operated by real estate magnate Abe Hirschfeld and his daughter Rachel Hirschfeld. The paper was published from June 1996 to October 1996.

History

Abe Hirschfeld and his daughter, attorney Rachel Hirschfeld, founded ''Open Air PM'' in 1996. They set up their operation and did all the work in The Pennsylvania Hotel, which he owned at the time. Before publishing ''Open Air PM'', Abe had owned the ''

New York Post The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...

''. He took the ''Post'' over during its bankruptcy and was famous for telling people that he saved the ''Post''. However, the ''Post'' writers refused to work with Abe and it ended up a turbulent time. Pete Hamill, the ''Post''s editor ran a cover photo of

Alexander Hamilton Alexander Hamilton (January 11, 1755 or 1757July 12, 1804) was an American military officer, statesman, and Founding Fathers of the United States, Founding Father who served as the first U.S. secretary of the treasury from 1789 to 1795 dur ...

, the ''Post'' founder, with a tear in his eye. Rachel Hirschfeld was a close friend of the wife of Ben Blank, one of the largest advertisers in the ''New York Post''. Ben then introduced Rachel to

Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian - American retired business magnate, investor, and media mogul. Through his company News Corp, he is the owner of hundreds of List of assets owned by News Corp, local, national, a ...

. After talking with Rachel,

flew into New York from Australia and met with Rachel and Abe. At that meeting, an agreement was reached and Murdoch bought the New York Post from Abe on March 29, 1993. After Hirschfeld's sale of the ''New York Post'', he founded ''Open Air PM'' along with his daughter Rachel Hirschfeld. ''Open Air'' was the first newspaper to carry color photos of the news on its front page. Its motto was "Love thy Neighbor," taken from the title of a play Hirschfeld had produced starring Jackie Mason, and it focused on positive news stories instead of tabloid negativity.{{cite news, last=Playbill, first=Staff, title=Love Their Neighbor: Playbill, url=http://www.playbillvault.com/Show/Detail/Whos_who/1674/Love-Thy-Neighbor, accessdate=21 June 2013, newspaper=Playbill, date=24 March 1996 The name ''Open Air'' comes from what Abe called his garages in New York City. Abe believed that cars do not need to be housed in parking lot that are like buildings. Cars can be housed in the open air, meaning, they do not need air conditioning, heating, walls or windows. All they need is a ramp to drive up on and then levels to stand in, just as though they were on the street.

References

Defunct newspapers published in New York City 1996 establishments in New York City