OpenWeb is a
social engagement
Social engagement (also social involvement, social participation) refers to one's degree of participation in a community or society.
Definitions
The term "social engagement" is commonly used to refer to one's participation in the activities o ...
platform that builds
online communities
An online community, also called an internet community or web community, is a community whose members engage in computer-mediated communication primarily via the Internet. Members of the community usually share common interests. For many, on ...
around
digital content
Digital content is any content that exists in the form of digital data. Digital content is stored on digital media or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, streamed, or ...
. OpenWeb works with publishers to bring conversations back from social networks to publisher sites.
OpenWeb's technology allows publishers and online content creators to host and moderate comments sections, Polls, "
Ask Me Anything"s and
Live Blogs. Their products also include a module that allows users to track topics, an insights dashboard, and several advertising modules.
History
The company was founded in 2015 as Spot.IM by Israeli software architects
Nadav Shoval and Ishay Green.
Roee Goldberg joined as Co-Founder and COO in 2014.
In 2016, Spot.IM raised $13 million from
Index Ventures
Index Ventures is a European venture capital firm with headquarters in both San Francisco and London. It invests primarily in tech companies.
History
Index Ventures has its origins in a Switzerland, Swiss bond (finance), bond-trading firm cal ...
and
AltaIR Capital, along with other notable technology investors, in a
Series A
A series A is the name typically given to a company's first significant round of venture capital financing. It can be followed by the word round, investment or financing. The name refers to the class of preferred stock sold to investors in exchan ...
round.
In 2017, co-founder and CEO, Nadav Shoval, was inducted into the second annual
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
Israel 30 Under 30 list. In addition, the company finalized its Series C investment round of $25M, led by New York City-based fund - Insight Partners, Altair VC, and more.
In 2019, Spot.IM raised $25 million in Series D funding.
The new funding was led by previous investor Insight Partners along with Norma Investments, AltaIR Capital, Cerca and WGI Group.
In 2020, the company was renamed OpenWeb.
In November 2021, OpenWeb raised a $150M Series E financing round which included investment from
Insight Partners
Insight Venture Management, LLC (commonly referred to as Insight Partners and previously Insight Venture Partners) is a global venture capital and private equity firm that invests in high-growth technology, software, and internet businesses. The ...
, Georgian,
The New York Times Company
The New York Times Company is an American mass media corporation that publishes ''The New York Times'' and its associated publications such as ''The New York Times International Edition'' and other media properties. The New York Times Company's ...
, Samsung Next, Dentsu Ventures, Harel, Entrée Capital, Omer Cygler, and
Scott Galloway. This round of investment pushed the company's valuation over $1 billion. In November 2022, OpenWeb announced a Series F round of funding at $170M, valuing the company at over $1.5 billion.
In February 2022, the company acquired Hive Media Group for a mix of cash and stock, with a total value of $60M. In April 2022, OpenWeb acquired French advertising company Adyoulike for a mix of cash and stock, with a total value of $100M. In January 2023, OpenWeb acquired personalization and monetization platform Jeeng.
In September 2024 Nadav Shoval was replaced by Tim Harvey as CEO, purportedly after a disagreement over a potential investment from
BlackRock
BlackRock, Inc. is an American Multinational corporation, multinational investment company. Founded in 1988, initially as an enterprise risk management and fixed income institutional asset manager, BlackRock is the world's largest asset manager ...
. Nadav Shoval refused to step down as CEO, but he was removed from OpenWeb's leadership page. Shoval attempted to be reinstated as CEO by filing an injunction with an Israeli court, however he was unsuccessful.
In February 2025, Nadal Shoval was allowed to return to OpenWeb as an advisor to the CEO.
Criticism
OpenWeb has been criticized by users on
Trustpilot
Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 that hosts reviews of businesses worldwide. Nearly one-million new reviews are posted each month. The site offers freemium services to bu ...
for promoting censorship through their opaque moderation guidelines.
The company has also been criticized for providing advertising services to
Steve Bannon
Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and former investment banker. He served as the White House's chief strategist for the first seven months of president Donald Trump's first ...
's far-right publication The Populist Press (now Political Signal), as well as Russian state media outlet
RT. Following public scrutiny in 2023, OpenWeb cut their ties to RT but maintains its partnership with the Populist Press.
See also
*
Internet forum
*
List of social networking websites
A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
This is a li ...
*
Online community
An online community, also called an internet community or web community, is a community whose members engage in computer-mediated communication primarily via the Internet. Members of the community usually share common interests. For many, on ...
*
Social networking service
A social networking service (SNS), or social networking site, is a type of online social media platform which people use to build social networks or social relationships with other people who share similar personal or career content, interest ...
*
Website monetization
References
External links
* {{Official website, https://www.openweb.com/
Companies based in Tel Aviv
Internet properties established in 2015
Online companies of Israel