In
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
, an insert or blow-in card is a separate
advertisement
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
put in a
magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
,
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
, or other
publication
To publish is to make content available to the general public.[Berne Convention, articl ...](_blank)
. They are usually the main source of
income
Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. F ...
for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
s, because most
week
A week is a unit of time equal to seven days. It is the standard time period used for short cycles of days in most parts of the world. The days are often used to indicate common work days and rest days, as well as days of worship. Weeks are ofte ...
ly
sales begin on that day, and it also has the highest
circulation of any day of the week.
Similar terms
A buckslip or buck slip is a slip of paper, often the size of a
U.S. dollar bill (a buck), which includes additional information about a product.
[Clemente, Mark N. (2002). ''The Marketing Glossary: Key Terms, Concepts and Applications.'' clementebooks, ]
Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.
An onsert is a separate
advertisement
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
put in a
magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
,
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
, or other
publication
To publish is to make content available to the general public.[Berne Convention, articl ...](_blank)
. Onserts are affixed to a page, and may be a sample of a product, a
compact disk
The compact disc (CD) is a digital optical disc data storage format co-developed by Philips and Sony to store and play digital audio recordings. It employs the Compact Disc Digital Audio (CD-DA) standard and was capable of holding of uncomp ...
, magnet, a small booklet or even a targeted advertisement.
See also
*
Outsert
*
Supplement (publishing)
Supplements in the publishing industry are separately bound publications and may encompass frank advertising in newspapers, concealed advertising in academic journals supplemental educational materials in textbooks or extra volumes in reference w ...
References
Advertising publications by format
Magazine publishing
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