Jai Al-Attas (born 1983) is the co-founder and co-owner of Australian independent label

Below Par Records Below Par Records is an Australian independent record label established in 2000 by three sixteen-year-old Sydney high-school students, Jai Al-Attas, Mark Catanzariti and Steven Chalker. In 2001, Matt Hawkes replaced Steven Chalker as the thir ...

and the writer and director of the 2009

documentary film A documentary film (often described simply as a documentary) is a nonfiction Film, motion picture intended to "document reality, primarily for instruction, education or maintaining a Recorded history, historical record". The American author and ...

'' One Nine Nine Four''.

Below Par Records

Al-Attas co-founded

(sometimes typeset BelowPARrecords) alongside Mark Catanzariti and Steven Chalker, in 2000. All three were only 16 and still in high school. The label concentrated on signing Australian indie bands, catering for

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wale ...

artists and more specifically

punk Punk or punks may refer to: Genres, subculture, and related aspects * Punk rock, a music genre originating in the 1970s associated with various subgenres * Punk subculture, a subculture associated with punk rock, or aspects of the subculture s ...

and its subgenres. In 2002, the label won the Nescafé Big Break award, which was a

Nescafé Nescafé is a brand of instant coffee sold by the multinational food and drink corporation Nestlé. It comes in many different forms. The name is a portmanteau of the words "Nestlé" and "café". Nestlé first introduced their flagship coffee br ...

initiative, where the company gives away cash grants to people aged between 16 and 24, who have a dream or idea and need some financial support to make it a reality. The label was granted A$20,000. Below Par became a part of Australian Independent Records Labels Association (AIR)—similar to the

Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival Records (Australia), Festival, Sony Music ...

(ARIA), except independent-based—and then went on to sign Australian bands

Something with Numbers Something with Numbers were an Australian indie rock band formed on the New South Wales Central Coast (New South Wales), Central Coast in 2001. They have released an Extended play, EP and four studio albums in their 7-year career. Something wit ...

and the now defunct For Amusement Only and Last Year’s Hero. They established a relationship with national independent distributor Inertia Music, which stocked their releases in both independent and chain retailers. In January 2003, Below Par travelled to

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

and

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

to meet of labels, artists, managers and agencies. They signed, toured and released an EP (''Wake the Silent Day'') for the band In the Grey, and then signed Brand New. In October 2003, they signed unknown Melbourne band

Kisschasy Kisschasy are an Australian Rock music, rock band that formed in Melbourne, Victoria in 2002. Their line-up consists of lead vocalist Darren Cordeux, bassist Joel Vanderuit, guitarist Sean Thomas and drummer Karl Ammitzboll. The band released tw ...

and soon after announced a deal with Eleven: A Music Company. Below Par has since worked with Jim Ward of

Sparta Sparta was a prominent city-state in Laconia in ancient Greece. In antiquity, the city-state was known as Lacedaemon (), while the name Sparta referred to its main settlement in the Evrotas Valley, valley of Evrotas (river), Evrotas rive ...

, American

rap rock Rap rock is a music genre that developed from the early to mid-1980s, when hip hop DJs incorporated rock records into their routines and rappers began incorporating original and sampled rock instrumentation into hip hop music. Rap rock is co ...

artist

MC Lars Andrew Robert Nielsen (born October 6, 1982), known professionally as MC Lars, is an American rapper, producer, educator, and founder of Horris Records. A graduate of Stanford University and the University of Oxford, he is credited as a pioneer ...

and

pop punk Pop-punk (also punk-pop, alternatively spelled without the hyphen) is a rock music fusion genre that combines elements of punk rock with power pop or pop music, pop. It is defined by its fast-paced, energetic tempos, and emphasis on classic pop s ...

band

Yellowcard Yellowcard is an American rock band who formed in Jacksonville, Florida, in 1997. Their official lineup currently consists of lead singer Ryan Key, lead guitarist Ryan Mendez, bassist Josh Portman and violinist Sean Mackin. Primarily a pop- ...

Filmmaking

In 2006, Jai made his first film, a tour documentary for the Melbourne band

, it was titled '' Kisschasy: The Movie''. The film was nominated for an

ARIA Award The Australian Recording Industry Association Music Awards (commonly known informally as ARIA Music Awards, ARIA Awards, or simply the ARIAs) is an annual series of awards nights celebrating the Australian music industry, put on by the Austra ...

for Best Music DVD and made

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

's Top Music DVDs for 2006 list. In 2007, Al-Attas started a film production company called Robot Academy Films with producer Matt Wardle. The company's first project is a feature-length documentary on the explosion of punk rock in the 90s, titled '' One Nine Nine Four'', which he is writing and directing.https://www.imdb.com/title/tt1002573/ The documentary is narrated by skateboarder

Tony Hawk Anthony Frank Hawk (born May 12, 1968), nicknamed Birdman, is an American professional skateboarder, entrepreneur, and the owner of the skateboard company Birdhouse. A pioneer of modern vertical skateboarding, Hawk completed the first docume ...

and features interviews and footage of various bands and figures in the punk scene including

Billie Joe Armstrong Billie Joe Armstrong (born February 17, 1972) is an American musician and actor. He is best known for being the lead vocalist, guitarist, and primary songwriter of the rock band Green Day, which he co-founded with Mike Dirnt in 1987. He is als ...

Green Day Green Day is an American Rock music, rock band formed in Rodeo, California, in 1987 by lead vocalist and guitarist Billie Joe Armstrong and bassist and backing vocalist Mike Dirnt, with drummer Tré Cool joining in 1990. In 1994, their majo ...

Dexter Holland Bryan Keith "Dexter" Holland (born December 29, 1965) is an American musician, best known as the co-founder, lead vocalist, rhythm guitarist, main songwriter and composer, and only constant member of the punk rock band the Offspring. He co-found ...

from

The Offspring The Offspring is an American Rock music, rock band formed in Garden Grove, California, in 1984. Originally formed under the name Manic Subsidal, the band currently consists of lead vocalist and guitarist Dexter Holland, Bryan "Dexter" Holland, ...

Tim Armstrong Timothy Ross Armstrong (born November 25, 1965) is an American musician, songwriter and record producer. Known for his distinctive voice, he is the singer/guitarist for the punk rock band Rancid (band), Rancid and hip hop/punk rock supergroup T ...

from Rancid and

Fat Mike Michael John Burkett (born January 16, 1967), known professionally as Fat Mike, is an American musician and producer. He was the bassist and lead vocalist for the punk rock band NOFX and the cofounder and bassist of the punk rock supergroup cov ...

from

NOFX NOFX () was an American punk rock band formed in Los Angeles in 1983. Bassist/lead vocalist Fat Mike, rhythm guitarist Eric Melvin and drummer Erik Sandin were original founding and longest-serving members of the band, who have appeared on every ...

. Tom DeLonge and

Mark Hoppus Mark Allan Hoppus (born March 15, 1972) is an American musician and record producer. He is the co-lead vocalist, co-founder, and bassist for the rock band Blink-182 and the only member to appear on every album. Hoppus became interested in ska ...

from

Blink-182 Blink-182 is an American Rock music, rock band formed in Poway, California, in 1992. Its current and best-known line-up consists of bassist and vocalist Mark Hoppus, guitarist and vocalist Tom DeLonge, and drummer Travis Barker. Though its so ...

also appear in the film.

References

External links

onenineninefour.com
Official Website for ''One Nine Nine Four''
Belowpar.org
Below Par Records {{DEFAULTSORT:Attas, Jai Living people 1984 births Australian businesspeople