OneTouch Ultra is a
blood glucose monitoring device for
people with diabetes
Diabetes, also known as diabetes mellitus, is a group of metabolic disorders characterized by a high blood sugar level (hyperglycemia) over a prolonged period of time. Symptoms often include frequent urination, increased thirst and increased app ...
that is manufactured by
Johnson & Johnson
Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...
. It is the foundation product for
LifeScan's OneTouch Ultra family of
blood glucose monitoring systems.
OneTouch Ultra blood glucose meters provide blood glucose test results in five seconds. The device offers alternative test site options, as well as various memory and flagging features. The results are displayed as plasma values. It is used to measure glucose levels for both
hypoglycemia and
hyperglycemia
Hyperglycemia is a condition in which an excessive amount of glucose circulates in the blood plasma. This is generally a blood sugar level higher than 11.1 mmol/L (200 mg/dL), but symptoms may not start to become noticeable until even ...
in children and adults.
OneTouch meters are sold in kits containing a carrying case, a lancing device, control solution, sample quantities of lancets, and a replacement cap for use with the sampling device when using alternative site testing.
The OneTouch Ultra 2 Meter is similar in design and operation to the OneTouch Ultra, with features including Before and After Meal Flags, Comments, and a list-style memory recall. This meter also provides 7-day, 14-day, and 30-day averages, with the option of averaging "before meal" or "after meal" records.
Currently, there are two products in the LifeScan OneTouch family: OneTouch Select Plus Flex meter and OneTouch Plus Meter. They use the same strips to monitor blood sugar. It is a code free meter.
Notable ad campaigns
*
B.B. King had type 2 diabetes for 25 years. He was in an ad campaign for OneTouch Ultra, describing how blue he feels from diabetes. There was also a commercial with him and Matthew Cooper, a young musician from
Boulder, Colorado
Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
who has had Type 1 Diabetes since age one and also plays blues music. The campaign promoted the use of alternative site testing. King also worked in collaboration with ''
American Idol'' contestant
Crystal Bowersox
Crystal Lynn Bowersox (born August 4, 1985) is an American singer, songwriter and actress who was the runner-up on the ninth season of ''American Idol''. She was the first female finalist in three years.
Bowersox's debut album, ''Farmer's Daug ...
(who was diagnosed with type 1 diabetes at age six) to spread awareness about diabetes. King and Bowersox were also involved in the LifeFirst diabetes awareness campaign through OneTouch Ultra.
*
Patti LaBelle
Patricia Louise Holte (born May 24, 1944), known professionally as Patti LaBelle, is an American R&B singer, actress and businesswoman.
LaBelle is referred to as the " Godmother of Soul".
She began her career in the early 1960s as lead singe ...
has had diabetes since 1995. She was in an ad campaign for OneTouch Ultra 2 Meter, describing how she collapsed on stage and discovered she had diabetes. Labelle re-recorded her 1980s hit "New Attitude" for one of the commercials.
*OneTouch has in the past been the main shirt sponsor of
Inverness Caledonian Thistle, highlighting
LifeScan
LifeScan, Inc., is a diagnostic systems manufacturer with products focusing on the diabetes market, specifically blood glucose monitoring systems.
History
LifeScan was a Johnson & Johnson (J&J) company. It was acquired by J&J in 1986, and in Ju ...
's presence as a major employer in the
city
A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...
.
References
{{Reflist
External links
OneTouch Meters
Diabetes-related supplies and medical equipment
Diabetes
Medical devices