OneBeyond Retail Limited (formerly known as OneBelow Retail Limited) is a British

variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sel ...

launched by Christopher Edwards and Chris Edwards Sr. Christopher Edwards is managing director while father Chris Edwards Sr is chairman.

History

In October 2018, it was announced that Poundworld founders Christopher Edwards and Chris Edwards Sr would be launching their own new variety store, where products are sold for £1 or less. OneBelow was incorporated on 29 September 2018 as OneBelow Retail Limited. One Below would be very similar to Edwards former venture of Poundworld which went into administration in June 2018. On 1 March 2019 OneBelow opened four new stores on the same day, with branches in

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and two more in two different areas of

Leeds Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...

Kirkstall Kirkstall is a north-western suburb of Leeds, West Yorkshire, England, on the eastern side of the River Aire. The area sits in the Kirkstall (ward), Kirkstall electoral ward, ward of Leeds City Council and Leeds Central and Headingley (UK Parl ...

and Rothwell. All of the new OneBelow shops that opened on 1 March 2019 were placed in former Poundworld spaces and retail units. When asked about OneBelow, Edwards said in an interview "We've had a good response from landlords we've dealt with historically. We're lining shops up and most of them are going to be Poundworld sites." OneBelow are aiming to have 100 stores open and trading by the end of 2019. On 4 March 2019 OneBelow announced that on 8 March 2019 at 12:00pm four more stores will open in Nottingham Victoria Centre, Manchester Fort Retail Park, Redcar High Street and Wolverhampton Mander Centre. OneBelow also announced that four more stores: Westgate Retail Park Wakefield, Fishponds Retail Park Bristol, St Helens Hardshaw Centre and Leeds Crown Point would open on 16 March 2019, bringing the total number of stores to 12 in less than a month. Following surging inflation and considerably higher import costs, the chain rebranded to OneBeyond from September 2022, with a new strapline of ''Amazing value from only £1''. Director Chris Edwards said that the rebrand was always intending to happen, however was brought forward by around a year due to inflation challenges of 2022. The strapline is the third adopted by the chain since its inception in 2018, with the previous one being ''4,000 products £1 or less''. The company'a name was legally changed to OneBeyond Retail Limited on 10 February 2023.

Financial performance

References

{{varietyStores British companies established in 2018 Retail companies established in 2018 2018 establishments in England Retail companies of the United Kingdom British brands Discount shops of the United Kingdom