''Omni'' is a Swedish

news aggregator In computing, a news aggregator, also termed a feed aggregator, content aggregator, feed reader, news reader, or simply an aggregator, is client software or a web application that aggregates digital Content (media), content such as online newsp ...

service developed by

Schibsted Schibsted ASA is an international media group. The company has its headquarters in Oslo, Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The ...

. It presents a continuous flow of news from Swedish and international media, social media, live broadcasts and press releases. ''Omni'' is available as an app on

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

, and

the Web The World Wide Web (WWW or simply the Web) is an information system that enables content sharing over the Internet through user-friendly ways meant to appeal to users beyond IT specialists and hobbyists. It allows documents and other web ...

. A subscription is required to read some articles. Schibsted released a

beta version The software release life cycle is the process of developing, testing, and distributing a software product (e.g., an operating system). It typically consists of several stages, such as pre-alpha, alpha, beta, and release candidate, before the fi ...

in March 2013 and the official app in November 2013.

History

The development of the service began in November 2011. In 2015, founders Markus Gustafsson and Ian Vännman were nominated for the

Stora Journalistpriset Stora Journalistpriset ("The Swedish Grand Prize for Journalism") is an annual Swedish award, founded in 1966 by Bonnier AB, given to "recognize achievement in journalism". The prize money is SEK 100,000 and is awarded in four categories: * Sc ...

annual award as "Innovator of the Year". In November 2017, the service ''Omni Ekonomi'' was released as an app. ''Omni Ekonomi'' has its own editorial staff that summarizes news from business media, and monitors market developments. By June 2020, ''Omni Ekonomi'' was relaunched as a premium service and had entered collaboration with several international business media platforms, such as the ''

Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...

'', ''

The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...

'', ''

Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...

'' and ''

Nikkei Nikkei can refer to: *, abbreviated , Nikkei, a large media corporation in Japan *, abbreviated , Nikkei, a major business newspaper published in Japan *, a Japanese stock market index, published by ''Nihon Keizai Shimbun'' *Nikkei cuisine, a Japan ...

''. ''Omni'' introduced ''Omni mer'' in February 2022, an additional service that opens paywalls of certain international media, by paying for a monthly fee. ''Omni mer'' provides an explanatory background to specific news events.

Technical platform

As of today, Omni's own in-house developed publishing platform is being used by several media platforms within the

media group, including ''

Svenska Dagbladet (, "The Swedish Daily News"), abbreviated SvD, is a daily List of Swedish newspapers, newspaper published in Stockholm, Sweden. History and profile The first issue of appeared on 18 December 1884. During the beginning of the 1900s the pap ...

'', ''

Aftonbladet (, lit. "The evening paper") is a Swedish language, Swedish daily tabloid newspaper published in Stockholm, Sweden. It is one of the largest daily newspapers in the Nordic countries. History and profile The newspaper was founded by Lar ...

'', ''

Verdens Gang (), generally known under the abbreviation ''VG'', is a Norway, Norwegian Tabloid (newspaper format), tabloid newspaper. In 2016, circulation numbers stood at 93,883, declining from a peak circulation of 390,510 in 2002. Nevertheless, ''VG'' is ...

'' and ''

Aftenposten (; ; stylized as in the masthead) is Norway's largest printed newspaper by circulation as well as Norway's newspaper of record. It is based in Oslo. It sold 211,769 daily copies in 2015 (172,029 printed copies according to University of Bergen ...

''.

References

External links

* {{Official website, omni.se News aggregators