CJ Olive Young Corporation () is a

cosmetics Cosmetics are substances that are intended for application to the body for cleansing, beautifying, promoting attractiveness, or altering appearance. They are mixtures of chemical compounds derived from either Natural product, natural source ...

, health and beauty product company and

chain A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A ...

based in

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

. Olive Young opened its first store in

Sinsa-dong, Gangnam Sinsa-dong () is a ward of Gangnam District, Seoul, South Korea. This district contains many department stores, hairshops, churches, boutiques, cafes and restaurants. Transportation The area is served by Sinsa station on the Seoul Subway Line 3 ...

, Seoul, in December 1999, under the management of

CJ Group CJ Corporation (), doing business as CJ Group () or simply CJ, is a South Korean conglomerate holding company, operating internationally. It is one of the largest chaebol headquartered in Seoul, South Korea. It comprises numerous businesses in ...

, pioneered Korea's health and beauty market. Olive Young's main slogan is "All live young with Olive Young", which reflects the company's "Natural Healthy" philosophy. In 2021, Olive Young solidified its top position in the Korean health and beauty market, which had been negatively affected by the

COVID-19 pandemic in South Korea The COVID-19 pandemic in South Korea is part of the COVID-19 pandemic, worldwide pandemic of coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (). The first case in South Korea was announced on 20 Januar ...

History

Olive Young's first store opened in 1999 in Sinsa. In 2002, the company established a joint venture with Dairy Farm International (DFI) Retail Group. The joint venture was terminated in 2008, when Olive Young acquired all of CJ Group's shares on the market. The company started importing organic cosmetics from Juice Beauty, a popular US cosmetics brand, in 2009. It released CJ ONE, an integrated membership service for CJ Systems, in 2010. Olive Young Myeongdong

In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd. It introduced the

electronic shelf label An electronic shelf label (ESL) system is used by retailers for displaying, typically on the front edge of retail shelving, product pricing on shelves that can automatically be updated or changed under the control of a central computer server. ...

ing system to its stores in 2018. Olive Young launched its Global Mall in 2019 in-tandem with a new brand slogan: "''Global Lifestyle Platform to Propose Healthy Beauty''". As of 2024, Olive Young operates more than 1,300 stores and also sells products online.

References

External links

* Retail companies of South Korea Retail companies established in 1999 South Korean companies established in 1999 CJ Group subsidiaries {{Retail-company-stub