Old Holborn (pronounced ''Ho'burn'') is a brand of hand-rolled

tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...

produced by Richard Lloyd & Sons (a subsidiary of

Gallaher Group Gallaher Group, referred as Gallaher's Tobacco, or simply Gallaher's, was a United Kingdom-based multinational tobacco company which traded on the London Stock Exchange and was a constituent of the FTSE 100 Index, prior to its acquisition by A ...

, which is a subsidiary of

Japan Tobacco The (JT) is a Japanese diversified tobacco company and parent company to Japan Tobacco International, one of the three largest international Big Tobacco product manufacturers in the world. It was established in 1985 as a that inherited the ri ...

). The name originates from

Holborn Holborn ( or ), an area in central London, covers the south-eastern part of the London Borough of Camden and a part (St Andrew Holborn (parish), St Andrew Holborn Below the Bars) of the Wards of the City of London, Ward of Farringdon Without i ...

in London, where Richard Lloyd began combining different tobaccos in 1785. The former

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

was a depiction of

Staple Inn Staple Inn is a part-Tudor period, Tudor building on the south side of High Holborn street in the City of London, London, England. Located near Chancery Lane tube station, it is used as the London venue for meetings of the Institute and Faculty ...

in Holborn. The

is made in the

European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...

Varieties

Old Holborn is available in four varieties: dark Virginia tobacco in blue packaging, a lighter, smoother version in yellow packaging, an even lighter variety in white packaging, and aromatic tobacco in orange packaging. All four are available in pouches of 30g and 50g; Old Holborn is also sold in a box of ten 50g pouches and 100g drums. In Germany, the pouches holding the dark tobacco (blue packaging) volume were reduced from 50g to 40g, and later to 35g. In the UK it is only available in 30g or 50g pouches.

Popularity

Old Holborn Blue is the most popular "dark tobacco" in England. In Greece, Old Holborn Yellow is the best-selling tobacco. At the beginning of the 21st century, the popularity of Old Holborn in other European markets grew significantly. The blonde has been on the market since 2011.

References

Gallaher Group brands Holborn {{product-stub