Old Ezra 101 is a brand of
Kentucky
Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virgini ...
Straight
Straight may refer to:
Slang
* Straight, slang for heterosexual
** Straight-acting, an LGBT person who does not exhibit the appearance or mannerisms of the gay stereotype
* Straight, a member of the straight edge subculture
Sport and games
* Str ...
Bourbon Whiskey
Bourbon () is a type of barrel-aged American whiskey made primarily from corn. The name derives from the French Bourbon dynasty, although the precise source of inspiration is uncertain; contenders include Bourbon County in Kentucky and Bourbon ...
bottled under the name
Ezra Brooks Distilling. It is charcoal filtered and typically bottled at 50.5%
abv
Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...
(101
proof).
The Old Ezra brand is owned by
Luxco of
St. Louis
St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
(formerly the
David Sherman Company
Luxco, Inc. is a privately owned producer and marketer of distilled beverages and liqueurs. Formerly called the David Sherman Corporation, the company was renamed in 2006. Founded in 1958 in St. Louis, Missouri, by David Sherman Sr. and Paul A. ...
), which formerly didn't own a distillery. Old Ezra is distilled, aged, and bottled in
Kentucky
Kentucky ( , ), officially the Commonwealth of Kentucky, is a state in the Southeastern region of the United States and one of the states of the Upper South. It borders Illinois, Indiana, and Ohio to the north; West Virginia and Virgini ...
by
Heaven Hill Distilleries for Luxco.
Luxco opened Lux Row Distillery, located in Bardstown Kentucky.
Parent History
In 2006, the David Sherman Company re-branded itself to Luxco as a tribute to one of its co-founders, Paul Lux, and as a reflection of the current ownership of the company. As Luxco has grown it has remained family-owned.
Luxco website History
accessed January 2017
The company was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation as a private label bottler to serve the needs of distributors, wholesalers and retailers in the mid-west around St. Louis, Chicago and Milwaukee. During that time, Old Ezra was an 11-year-aged, 101-Proof bourbon whiskey. Since that time, the company has grown into a major producer, bottler, importer and marketer with an impressive portfolio of over 50 wine and spirit brands. Some of the whiskey brands that Luxco produces include: Ezra Brooks Kentucky Bourbon Whiskey, Rebel Yell
The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. No audi ...
, Bourbon Supreme, Yellowstone
Yellowstone National Park is an American national park located in the western United States, largely in the northwest corner of Wyoming and extending into Montana and Idaho. It was established by the 42nd U.S. Congress with the Yellow ...
, Rebel Reserve, Wallstreet Whiskey, D. Nicholson 1843, and Davies County.
Bottle types
The label itself has previously been compared in its own print advertising to Jack Daniel
Jasper Newton "Jack" Daniel ( January 1849 – October 9, 1911) was an American distiller and businessman, best known as the founder of the Jack Daniel's Tennessee whiskey distillery.
Early life
Daniel was the youngest of ten children bor ...
's, which itself borrowed its shape from Evan Williams. The product was formerly distributed in elaborate decanter
A decanter is a vessel that is used to hold the decantation of a liquid (such as wine) which may contain sediment. Decanters, which have a varied shape and design, have been traditionally made from glass or crystal. Their volume is usually equ ...
-like bottles. It used to be sold in bottles with a cork
Cork or CORK may refer to:
Materials
* Cork (material), an impermeable buoyant plant product
** Cork (plug), a cylindrical or conical object used to seal a container
***Wine cork
Places Ireland
* Cork (city)
** Metropolitan Cork, also known as G ...
cap, but now has a plastic replic-cork (plastic cap with a cork plug). The nature of its aging and the time over which it is aged combine to give it a rich, dark brown color that is visible through the bottle.
Varieties
Old Ezra Aged 7 Years (101 proof)
Ezra Brooks Black Label Kentucky Sour Mash (90 proof)
Ezra Brooks Blended Whiskey (80 proof)
Ezra Brooks Bourbon Creme (25 proof)
References
{{reflist
Bourbon whiskey