Okayplayer is an online

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

and alternative music website and community, described by ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

'' as a "tastemaker" and "an antidote to dull promotional Web sites used by most artists". The community was founded by

The Roots The Roots are an American Hip-hop, hip hop band formed in 1987 by singer Black Thought, Tariq "Black Thought" Trotter and drummer Questlove, Ahmir "Questlove" Thompson in Philadelphia, Pennsylvania. The Roots serve as the house band on NBC's ''T ...

' drummer

Ahmir "Questlove" Thompson Ahmir K. Thompson (born January 20, 1971), known professionally as Questlove (stylized as ), is an American drummer, record producer, disc jockey, filmmaker, music journalist, and actor. He is the drummer and joint frontman (with Black Thought) ...

and author

Angela Nissel Angela R. Nissel (born December 5, 1978) is an American author and television writer best known for her first book ''The Broke Diaries: The Completely True and Hilarious Misadventures of a Good Girl Gone Broke''. She was a writer and executive ...

as a loose musical collective in 1987, and evolved into an online community in 1999. In 2004, Questlove launched Okayplayer Records as a spin-off of the community, in partnership with

Decon Decon is a New York–based advertising agency and record label. Decon is known for their "Green Week" initiative for NBC Universal, which involved an installation at the 30 Rockefeller Center. Additionally, Decon has produced documentary-style ...

. After a near-decade hiatus, the label was rebooted in 2012 with

Danny! Daniel Keith Swain (born August 18, 1983), known mononymously as Danny!, is an American rapper, record producer, singer, and composer. Swain rose to prominence after his debut performance on ''Late Night with Jimmy Fallon'', where he premiered h ...

as its flagship artist. This community is made up of recording artists (who keep their official internet homes there), visitors to the site, and individuals who post on the site's message board, the most popular feature of the site. All of the artists and staff, as well as those who post to the site's message board, are considered "okayplayers," or "OKPs" for short. Okayplayer was one of the first online hubs through which fans could interact directly with their favorite artists. Okayplayer has been identified as an online community that allows people to bypass traditional media and network with each other.Menconi, David (2006)
Metropolis now: Halfway through the first decade of the 21st century, we've entered a new techno-cultural age
. ''

The News & Observer ''The News & Observer'' is an American regional daily newspaper that serves the greater Triangle area based in Raleigh, North Carolina. The paper is the largest in circulation in the state (second is the '' Charlotte Observer''). The paper has be ...

''. January 1, 2006. An example of such a collaboration fostered by the site is the

Foreign Exchange The foreign exchange market (forex, FX, or currency market) is a global decentralized or over-the-counter (OTC) market for the trading of currencies. This market determines foreign exchange rates for every currency. By trading volume, it i ...

project, with Little Brother's vocalist Phonte Coleman and Dutch producer named Nicolay meeting on Okayplayer, and making an album together by sending tracks and verses back and forth over the Internet. The album, ''

Connected Connected may refer to: Film and television * ''Connected'' (2008 film), a Hong Kong remake of the American movie ''Cellular'' * '' Connected: An Autoblogography About Love, Death & Technology'', a 2011 documentary film * ''Connected'' (2015 TV ...

'', was released before the pair had met in real life. According to Questlove, the site was originally a medium to chronicle the day-to-day life of his band,

. However, it became a hub for

urban music Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

, politics, arts, and lifestyle. In addition to daily blog updates, the site featured popular messenger boards. Based in New York, Okayplayer eventually expanded into a label that produced live events. The site also hosts affiliated specialists sites: the Revivalist for jazz,

OkayAfrica OkayAfrica (stylized as okayafrica) is a digital media platform dedicated to African culture, music and politics. Founded in 2011 by Vanessa Wruble and Ginny Suss as a sister site to The Roots frontman Questlove's Okayplayer, the site has become ...

for African music, LargeUp for reggae, and OkayFuture for electronic music. In 2011, Okayplayer launched its sister site, Okayafrica, focused on African culture, politics, and music. Okayplayer organize regular tours and an annual

Roots Picnic The Roots Picnic is an annual music festival created and hosted by hip hop group, The Roots. The festival is held in the Roots' hometown, Philadelphia, Pennsylvania at the Mann Center for the Performing Arts, Mann Center in Fairmount Park. The f ...

all day event.Paine, Jake (2009)
The Roots Bring Public Enemy To Annual Picnic
". ''HipHopDX''. March 17, 2009.

References

External links

* {{Authority control American music websites Hip-hop collectives