Ojos Locos Sports Cantina is a chain of Mexican-themed sports bars and restaurants based in

Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

, and having locations throughout the American Southwest. The chain is known for its waitresses (called "chicas") who wear cleavage- and midriff-revealing uniforms, leading to its colloquial designation as a

breastaurant A breastaurant is a restaurant that requires female waiting staff to be dressed skimpily. The term dates from the early 1990s after restaurant chain Hooters opened in the United States. The format has since been adopted by other restaurants, inc ...

. It is often nicknamed the “Mexican

Hooters Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with Tr ...

”.

History and concept

Ojos Locos (, Spanish for "Crazy Eyes") was founded in 2010 by restaurateurs Randy DeWitt, Jack Gibbons, Rich Hicks, and Todd East. DeWitt, the owner of parent company Front Burner Restaurants, had previously founded

Twin Peaks ''Twin Peaks'' is an American Surrealist cinema, surrealist Mystery film, mystery-Horror film, horror Drama (film and television), drama television series created by Mark Frost and David Lynch. It Pilot (Twin Peaks), premiered on American Broad ...

, a chain of wilderness lodge-themed breastaurants, in 2005. The 2010 opening of the first Ojos Locos restaurant in Dallas coincided closely with the

2010 FIFA World Cup The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for List of men's national association football teams, men's national Association football, football teams. It took place in South Africa from 11 June to 11 July 2010. ...

and the chain has consistently emphasized

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

as a principal sport to watch at its locations. Ojos Locos has been called a "Mexican

" or "Twin Peaks for a Hispanic customer base" and markets itself to working class Hispanic men. Workers at the chain frequently speak both Spanish and English and ''The New York Times'' has singled out the restaurant as an example of an establishment that has thrived even during an anti-Spanish-language political environment. ''D Magazine'' cited it as being the best sports bar in Dallas in 2013. The servers at Ojos Locos are known as "chicas" and wear short skirts along with cleavage and midriff-baring outfits, leading the chain to colloquially be referred to as a "

". The food served is a mix of Mexican and Southwestern American food developed by chef John Franke, with tacos being a particular specialty. They are also known for their tall beer pitchers called "balones" that contain . As of 2020, there were thirteen locations across Texas, Arizona, and New Mexico. As with their sister chain, Twin Peaks, they promote the temperature of their beer, which is the coldest temperature possible before ice crystals begin to form in the beer they serve. Ojos Locos restaurants feature numerous large screen televisions (including one in each booth) showing Spanish-language sports broadcasts (especially soccer, boxing, and UFC matches).

References

External links

* {{Commons category-inline, Ojos Locos
Official website
Regional restaurant chains in the United States Theme restaurants Companies based in Dallas 2010 establishments in Texas Restaurants established in 2010 Mexican restaurants in the United States