Official Dreamcast Magazine (UK)
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''Official Dreamcast Magazine'' (commonly abbreviated as ''ODM'') was a
video game magazine Video game journalism (also called games journalism or video game criticism) is a specialized branch of journalism that covers various aspects of video games, including game reviews, industry news, and player culture, typically following a core ...
published by
Dennis Publishing Dennis Publishing Ltd. was a British publisher. It was founded in 1973 by Felix Dennis. Its first publication was a kung-fu magazine. Most of its titles now belong to Future plc. In the 1980s, it became a leading publisher of computer enthusi ...
in the United Kingdom between 1999 and 2001. The magazine held the license for the
Sega Dreamcast The is the final home video game console manufactured by Sega. It was released in Japan on November 27, 1998, in North America on September 9, 1999 and in Europe on October 14, 1999. It was the first sixth-generation video game console, prec ...
console in the UK and featured a ''DreamOn'' demo disc on almost every cover. The magazine also featured complete games '' Sega Swirl'' and ''Planet Ring'' on its front cover. The magazine also covered fashion related to Dreamcast gaming but this feature was dropped in later issues.


History

London-based
Dennis Publishing Dennis Publishing Ltd. was a British publisher. It was founded in 1973 by Felix Dennis. Its first publication was a kung-fu magazine. Most of its titles now belong to Future plc. In the 1980s, it became a leading publisher of computer enthusi ...
won the licence to publish the official Dreamcast magazine in the UK in 1999, taking over from
EMAP Ascential (formerly EMAP) was a British-headquartered global company, specialising in events, intelligence and advisory services for the marketing and financial technology industries. It was listed on the London Stock Exchange until it was ac ...
who held the licence for the official magazine for Sega's previous console, the
Sega Saturn The is a home video game console developed by Sega and released on November 22, 1994, in Japan, May 11, 1995, in North America, and July 8, 1995, in Europe. Part of the fifth generation of video game consoles, it is the successor to the succes ...
. The magazine launched with a "special issue" on 2 September 1999, a month before the European launch of the Dreamcast in October 1999. Writing his column in this issue Editor-in-Chief Mark Higham stated his intent to "create a stylish magazine that reflects the stylish nature of the Dreamcast", with an emphasis on reader interaction "inspired by the multiplayer side of the console". Before launch Dennis Publishing stated that their intended
target market A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total m ...
was "predominantly, but not exclusively, 22–30 year old males, who may or may not have an existing interest in gaming." Issue 1, which was published on 30 September 1999, featured ''
Shenmue is an action-adventure game series created, produced and directed by Yu Suzuki. '' Shenmue'' (1999) and ''Shenmue II'' (2001) were developed by Sega AM2 and published by Sega for the Dreamcast. ''Shenmue II'' was released in 2002 in Western m ...
'' and ''
Ready 2 Rumble Boxing ''Ready 2 Rumble Boxing'' is a boxing video game developed by Midway Studios San Diego, and published by Midway Games, Midway in September 1999 for the Dreamcast. Ports for Nintendo 64 and PlayStation (console), PlayStation were developed by Poin ...
'' on its cover. Mark Higham resigned his position as Editor-in-Chief in February 2000 to launch media magazine ''Create'', and was replaced by Warren Chrismas, who had served as Features Editor with the magazine since its launch. In July 2001 Chrismas announced the intention for future issues to publish on "flexible release schedule", with the next issue in two month's time, but Dennis Publishing discontinued the title before this reached market. The magazine's circulation peaked at 52,157 between July–December 2000, but by the time of its discontinuation had fallen to 46,294.


''Planet Ring''

''Planet Ring'' is a
video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
developed and published by
Sega is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several List of best-selling video game franchises, multi-million-selling game franchises for arcade game, arcades and video game cons ...
for the Dreamcast home game console on 4 December 2000 in Europe only. The disc was distributed for free in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
through the ''Official Dreamcast Magazine'' and was one of the few games released in PAL regions to support the Dreamcast Microphone as well as the Dreamcast Keyboard. The ''Planet Ring'' game experience is like an
online In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...
community as it is one of the first video games to require the user to be connected to the internet at all times, predating
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
's
Xbox Live The Xbox network, formerly known and commonly referred to as Xbox Live, is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Gaming for the Xbox brand. It was first made available to the origina ...
. The game contains four online
minigame A minigame (also spelled mini game and mini-game, sometimes called a subgame or microgame) is a short game often contained within another video game. A minigame contains different gameplay elements and is often smaller or more simplistic than th ...
s to help promote the Dreamcast's internet features. These minigames include "Dream Dorobo", "Ball Bubble", "SOAR" and "Splash". Up to 32 players could compete in online events. Before being allowed to play online for the very first time, the player must design a small character with various specifics like sex, hair design, clothing, age, intelligence and a few other factors. This character represents the player in the world of ''Planet Ring''. The character can be seen on the planet surface and can run around the entire globe visiting the varying attractions. Unlike other games that allowed the use of the Dreamcast Broadband Adapter (BBA), this game was dial-up only. The game was playable across the whole continent of Europe so players in the UK could play people from France, Spain, Germany, etc. Although the original Dreamcast online servers were shut down in 2002, the game has been brought back online due to a homebrew server development in June 2013. This new server was due to an open-source server project called Earthcall which was developed by using the SDL.net library.


See also

*''
DC-UK ''DC-UK'' was a Dreamcast video game magazine published by Future plc in the United Kingdom. Its first issue was published in August 1999 and it ran until 2001. The magazine was launched by ex-'' Edge'' deputy editor Caspar Field, who edited the ...
''


References


External links


Official Dreamcast Magazine article on Dreamcast SceneOfficial Dreamcast Magazine (UK)
at the
Internet Archive The Internet Archive is an American 501(c)(3) organization, non-profit organization founded in 1996 by Brewster Kahle that runs a digital library website, archive.org. It provides free access to collections of digitized media including web ...

''Planet Ring''
at
MobyGames MobyGames is a commercial website that catalogs information on video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controlle ...
{{DEFAULTSORT:Official Dreamcast Magazine (Uk) 1999 establishments in the United Kingdom 2001 disestablishments in the United Kingdom Bi-monthly magazines published in the United Kingdom Monthly magazines published in the United Kingdom Video game magazines published in the United Kingdom Defunct computer magazines published in the United Kingdom Magazines established in 1999 Magazines disestablished in 2001 Sega magazines Dreamcast Defunct video game magazines published in the United Kingdom