Obsession (perfume)

Calvin Klein Inc. () is an American designer fashion retail chain marketing its eponymously branded products worldwide. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewelry and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.

The company was founded by designer Calvin Klein and his childhood friend, Barry K. Schwartz, in 1968 and was acquired by PVH Corp. for a total of $700 million in 2003. It is headquartered in Midtown Manhattan, New York City, and has substantial market share in retail and commercial lines around the globe. In 2013, PVH bought Warnaco Group, one of the largest Calvin Klein licensees, for . Global retail sales under the Calvin Klein brand, including sales by the label's licensees, amounted to in 2022.

History

The early years

Calvin Klein was one of several design leaders raised in the Jewish community in the Bronx, along with Robert Denning and Ralph Lauren. He became a protégé of Baron de Gunzburg.

In 1968, Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City, with $10,000. The first Calvin Klein collection was a line of "youthful, understated coats and dresses" featured at the New York City store Bonwit Teller.

In September 1969, Klein appeared on the cover of ''Vogue'' magazine.

1970s

In 1973, he received his first Coty American Fashion Critics' Award for his 74-piece womenswear collection – the youngest recipient at that time. Klein won the award again in 1974 and 1975. By 1977, annual revenues had increased to $30 million (equivalent to $ million in ), and Klein had licenses for scarves, shoes, belts, furs, sunglasses, and bedsheets. Klein and Schwartz were making $4 million each. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated at $100 million (equivalent to $ million in ). In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. By 1981, ''Fortune'' figured Klein's annual income at $8.5 million. In the mid-1970s, he had created a designer-jeans craze by putting his name on the back pocket. Klein's design assistant at the time, Jeffrey Banks, has claimed credit for the logo garments, stating that he had the logo from a press folder silkscreened onto the sleeve of a brown T-shirt as a present for Klein. The gift was assumed by Schwartz to be part of the upcoming line, and similar logo shirts formed the uniform for the front-of-house staff at Klein's next catwalk show, leading to buyer demand.

1980s

The American market of men's underwear was changed – from one where most men's underwear was white, purchased in packs of three by a "wife, mother or girlfriend when they needed to be" to one where "the American male aresabout the brand of something few ever see".

1990s

Although the company almost faced bankruptcy in 1992, Calvin Klein managed to regain and increase the profitability of his empire throughout the later 1990s, mainly through the success of its highly popular underwear and fragrance lines, as well as the ck sportswear line. During his 1990–1995 stint as Calvin Klein's head of menswear design, John Varvatos pioneered a type of men's underwear called boxer briefs, a hybrid of boxer shorts and briefs. Made famous by a series of 1992 print ads featuring Mark "Marky Mark" Wahlberg, they have been called "one of the greatest apparel revolutions of the century."

2002–present: Acquisition by Phillips van Heusen

In mid-December 2002, Calvin Klein Inc. (CKI) was sold to Phillips Van Heusen Corp (PVH), whose then CEO Bruce Klatsky was the driving force behind the deal, for about $400 million in cash, $30 million in stock as well as licensing rights and royalties linked to revenues over the following 15 years that were estimated at $200 to $300 million.

PVH outbid VF Corp., the maker of Lee and Wrangler jeans, which had also been interested in the jeans, underwear and swimwear business of CK that had been controlled by Warnaco Group, maker of Speedo swimwear in the US, since 1997. The deal with PVH did not include these businesses, and they remained with Warnaco. Unable to pay debts from acquisitions and licensing agreements and due to bad publicity by a later dismissed lawsuit with Calvin Klein over selling license products to retailers other than agreed upon with Calvin Klein, Warnaco had filed for chapter 11 protection in mid-2001 but eventually emerged from bankruptcy in February 2003.

The transaction between Calvin Klein and PVH was financially supported by Apax Partners Inc., a New York private equity firm, which is said to have made a $250 million equity investment in PVH convertible preferred stock, as well as a $125 million, two-year secured note, all in exchange for seats on the board of PVH.

Upon the acquisition of Calvin Klein, Phillips-Van Heusen announced plans of launching a new men's sportswear collection that rivals Ralph Lauren's collection. This line is produced by Van Heusen.

In a 2010 report, PVH, which manages the ready-to-wear activities, had estimated sales of over $5 billion for Calvin Klein products.

In February 2013, Warnaco Group was acquired by PVH for , which united Calvin Klein formal, underwear, jeans and sportswear lines.

In 2020, PVH announced that as part of their animal welfare policy, the company does not use exotic skins and would be banning their use in Calvin Klein collections when "our annual update of that policy is released."

Product and brand history

The most visible brand names in the Calvin Klein portfolio include:
* Calvin Klein Collection (black label, upscale top-end designer line, renamed to "Calvin Klein 205W39NYC" in 2017, discontinued in 2019, to be revived in 2025)
* ck Calvin Klein (grey label, recently repositioned as bridge collection line; licensed to Warnaco Group, Inc. through at least 2044. PVH acquired Warnaco Group in February 2013)
* Calvin Klein (white label, basic fashion better sportswear line)
* Calvin Klein Sport (sports version of the white label line for Macy's)
* Calvin Klein Jeans (denimwear line; licensed to Warnaco Group through at least 2044. PVH acquired Warnaco Group in February 2013)
* Calvin Klein Home (high end bedding, towel, bath rug and accessory collections)
* The Khaki Collection (youthful medium to high end bedding, towel, bath rug and accessories) discontinued in 2008
* Calvin Klein Golf (launched in late 2007)
* Calvin Klein Underwear (underwear collections; licensed to Warnaco Group through at least 2044. PVH acquired Warnaco Group in February 2013)
* CK one Lifestyle brand (fragrance, underwear, jeans—launched 2011)
* Calvin Klein Watches + Jewelry (watches launched in 1997, jewelry in 2004)

For details, see Current brands and licenses.

Fragrances

Calvin Klein has various lines of perfumes and colognes, including Obsession, CK Be, and Eternity. Until May 2005, their perfumes and the corresponding fragrance lines were maintained by Calvin Klein Cosmetics Company (CKCC), a Unilever company. Cosmetics giant Coty, Inc. of New York bought the fragrance licensing agreements from Unilever.

Branding

Like other fashion brands, Calvin Klein established a monogram: the "ck" emblem.

Licensees

As of 2012, the top three licensees were:
* Warnaco Group – 40% of license royalties, which is "around $100 million"
* Coty – 12% of license royalties
* G-III Apparel Group – 14% of license royalties

Designers

When Calvin Klein was acquired by PVH Corp. in 2003, Francisco Costa was appointed the Women's Creative Director of Calvin Klein Collection. Costa had already worked with Klein directly before the founder's departure from the company, and had taken the director position in 2003.

Italo Zucchelli, a former Jil Sander and Romeo Gigli designer, had collaborated with Calvin Klein for six seasons before he became head designer and Men's Creative Director of the Calvin Klein Collection menswear line in spring 2004.

In April 2016, it was announced that Francisco Costa and Italo Zucchelli would be leaving the company.

In August 2016, Calvin Klein, Inc. announced the appointment of Raf Simons as Chief Creative Officer of the brand, overseeing all aspects of design, global market and communications, and visual creative services. Simons assumed the creative strategy of the Calvin Klein brand globally across the company's ready to wear, bridge, sportswear, jeans, underwear and home lines. Pieter Mulier was also announced as Creative Director, reporting directly to Simons and responsible for executing his creative and design vision for men's and women's ready to wear, bridge and better apparel and accessories. It was also announced that Kevin Carrigan resigned from the company for a creative role at Ralph Lauren. Simons's first collections debuted for the Fall 2017 season.

In December 2016, it was announced that Amy Mellen would leave the company.

In January 2017, it was announced that Clémande Burgevin Blachman would assume the role of Vice President of Design for Calvin Klein Home.

In December 2018, it was announced that Raf Simons had parted from Calvin Klein after only two years at the company.

In November 2020, Jessica Lomax was appointed Global Head of Design, leading Calvin Klein's global design strategy and providing creative direction across all areas of the business.

In May 2024, Calvin Klein appointed Veronica Leoni Creative Director of the brand's newly revived Collection line.

Advertising and social media campaigns

Brand ambassadors

Calvin Klein has filmed advertising and social media campaigns with a network of celebrities, some of whom also serve as brand ambassadors. Their brand ambassadors include: Kendall Jenner, Jennie, Hailey and Justin Bieber, Disha Patani, Jung Ho-yeon, Bella Hadid, Kaia Gerber, Jungkook, Minji, Hanni, Danielle, Haerin and Hyein (as NewJeans and later NJZ) and Mingyu.

Models

Calvin Klein has worked with numerous models on advertising and social media campaigns, including: Adwoa Aboah, Jourdan Dunn, Ashley Graham, Imaan Hammam, Karlie Kloss, Simon Nessman, Sean O'Pry, Emily Ratajkowski, Lucky Blue Smith and Liu Wen.

Athletes

Many female football stars like Alex Morgan, Chloe Kelly, and Mary Fowler advertised nothing but their underwear.

Corporate

Stores

* Calvin Klein Collection
In the late 1990s, the company opened elegant Calvin Klein Collection stores in Paris, Seoul, and Taipei and ultra high-end cK Calvin Klein stores in Hong Kong, Milan, and Kuwait City. As of today, all stores are closed. Out of the two Calvin Klein Collection stores that existed in the US, the Dallas location in Highland Park Village which had been open for 20 years was closed in mid-2005. The only international location, in Paris, was closed by PVH in March 2006. The New York store, which serves as the company's flagship store at 654 Madison Ave., permanently closed in spring 2019. Partners maintain Calvin Klein Collection stores in Hong Kong, Shanghai, Mumbai, Seoul, Singapore, Kuala Lumpur, Bangkok, Dubai, and Qatar.

* Calvin Klein (white label)
Specialty retail Calvin Klein stores, designed by New York architecture firm Lynch/Eisinger/Design have been opened at Lenox Square in Atlanta, Beverly Center in Los Angeles; now closed down, Cherry Creek Mall in Denver; now closed down, Natick Collection in Natick, MA; closing down on July 25, 2010, The Mall at Partridge Creek in Michigan; now closed down, Aventura Mall in Aventura, Florida, South Coast Plaza in Costa Mesa California. An additional eight stores also designed by Lynch/Eisinger/Design are set to open in 2008. There are also several Calvin Klein Outlet stores, mostly located within factory outlet malls in the US, that sell the white label sportswear and sometimes the Calvin Klein white label at reduced prices but do not carry the Collection lines.

* Calvin Klein Jeans
Calvin Klein Jeans stores exist around the globe. Among many other countries in the United Kingdom, Germany, Greece, Russia, Brazil, Mexico, Colombia, Croatia, Egypt, Turkey, Chile, Argentina, India, the Philippines, Australia and New Zealand. They also offer franchise and opened in Cali, Colombia in 2022.

* Calvin Klein Underwear
Signature Calvin Klein Underwear boutiques can be found in Ljubljana, Buenos Aires, Bogotá, Cardiff (as of April 2011), Medellín, Mexico City, Edinburgh, Glasgow, Melbourne, Hong Kong, London, Manchester, Manila, New York City, Shanghai, Singapore, Frankfurt, Munich, Toronto, Hatfield, and Burnaby (Metro Vancouver).

* Department Stores
The major department stores in the US, including Macy's, Lord & Taylor, Dillard's, and Nordstrom, as well as many small independent stores carry the ck, white label and/or Jeans collections. Some high-end department stores, such as Bergdorf Goodman, Saks Fifth Avenue and Neiman Marcus also carry the Calvin Klein Collection. Notable retailers in the UK offering Calvin Klein include stores such as John Lewis, Debenhams and KJ Beckett. In Australia, the dominant retailer is Myer. Calvin Klein products are also found online with particular internet focus on selling Calvin Klein underwear and fragrance.

* Europe and Asia
In Europe, Calvin Klein is predominantly known for its underwear, accessories and perhaps the Collection business, rather than for the medium-priced sportswear lines which are available at select high-end retail stores. In Asia, there are also signature ck Calvin Klein stores that carry diffusion line, aka grey label including womenswear, menswear, accessories.

Controversies

In 1980, Richard Avedon photographed and directed a Calvin Klein Jeans campaign that featured a fifteen-year-old Brooke Shields. Some of those advertisements were banned, including an infamous advert where Brooke asks, "D'you wanna know what comes between me and my Calvins? Nothing!," often misquoted as "Nothing comes between me and my Calvins."

The 1995 adverts promoting Calvin Klein jeans received criticism for being "kiddie porn".

In August 2012, Lululemon Athletica filed suit against Calvin Klein and supplier G-III Apparel Group for infringement of three Lululemon design patents for yoga pants. The lawsuit was somewhat unusual as it involved a designer seeking to assert intellectual property protection in clothing through patent rights. On November 20, 2012, Lululemon filed a notice of voluntary dismissal in the Delaware courts based upon a private settlement agreement reached between the parties that would dismiss the suit. According to a Lululemon press release, "Lululemon values its products and related IP rights and takes the necessary steps to protect its assets when we see attempts to mirror our products."

However, according to Chevalier's brand book Luxury Brand Management, Klein "is seldom involved in the design and the development of products bearing his name" and "all activities are subcontracted to licensees."

In 2014, Klein was criticized for the designation of Myla Dalbesio in its "Perfectly Fit" which offended many women as it is made for plus sizes.

In 2020, the Australian Strategic Policy Institute accused at least 82 major brands, including Calvin Klein, of being connected to forced Uyghur labor in Xinjiang.

Research of the social democratic party in the European Parliament, the Sheffield Hallam University and further Groups accuses Calvin Klein in 2023 of using Uyghur forced labour camps provided by the Sunrise Manufacture Group Co. for production.

See also

* Sex in advertising
* Bonds (clothing)
* Gap Inc.
* H&M
* Zara (retailer)
* Desigual

References

External links

*

{{Authority control

Clothing brands of the United States
Clothing companies based in New York City
Shoe brands
1990s fashion
1980s fashion
1970s fashion
Underwear brands
American companies established in 1968
Clothing companies established in 1968
High fashion brands
Design companies established in 1968
1968 establishments in New York City
Watch manufacturing companies of the United States
PVH (company) clothing brands
Jeans by brand
Eyewear brands of the United States