Observeur du Design is an award created by APCI to promote

design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...

as a key factor in business competitiveness as well as economic, social and cultural

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity ...

. The APCI develops permanent promotional and design actions and makes good use of its expertise and that of its networks, in the world, in fulfilling specific actions on its partners’ request or of its own initiative.

References

Design awards {{Award-stub