The is a Japanese regional development program. It began in

Ōita Prefecture is a prefecture of Japan located on the island of Kyūshū. Ōita Prefecture has a population of 1,081,646 (1 February 2025) and has a geographic area of 6,340 km2 (2,448 sq mi). Ōita Prefecture borders Fukuoka Prefecture to the northwest, K ...

in 1979 when the then-governor Morihiko Hiramatsu advocated the program, based on the first New Plum and Chestnut (NPC) movement which started in 1961. Implementation started in 1980. Communities selectively produce goods with high added value. One village produces one competitive and staple product as a business to gain sales revenue to improve the

standard of living Standard of living is the level of income, comforts and services available to an individual, community or society. A contributing factor to an individual's quality of life, standard of living is generally concerned with objective metrics outsid ...

for the residents of that village. Among them are

shiitake The shiitake (; ''Chinese/black mushroom'' or ''Lentinula edodes'') is a macrofungus native to East Asia, which is cultivated and consumed around the globe. Taxonomy The fungus was first described scientifically as '' Agaricus edodes'' by ...

, '' kabosu'', greenhouse ''

mikan ''Citrus unshiu'' is a semi-seedless and easy-peeling citrus species, also known as the satsuma mandarin or Japanese mandarin. During the Edo period of Japan, kishu mikans were more popular because there was a popular superstition that eating '' ...

'', beef, '' aji'', and barley ''

shōchū is a Japanese distilled beverage. It is typically distilled from rice, barley, sweet potatoes, buckwheat, or brown sugar, though it is sometimes produced from other ingredients such as chestnut, sesame seeds, potatoes, or even carrots. Typ ...

''. Over 300 products have been selected. The initiative has been promoted across Asian, African and Latin American countries. Prime Minister

Thaksin Shinawatra Thaksin Shinawatra (, ; born 26 July 1949) is a Thai businessman and politician who was the 23rd prime minister of Thailand from 2001 to 2006. Since 2009 he has also been a citizen of Montenegro. Thaksin founded the mobile phone operator A ...

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

initiated a similar program,

One Tambon One Product One Tambon One Product (OTOP) is a local entrepreneurship stimulus program designed by Thailand's former Prime Minister Thaksin Shinawatra during his 2001–2006 Thai Rak Thai government. The program aimed to support locally made and marketed pro ...

. Thailand already had One Village One Product but using Thai name ''Setakit'' (Economy) and ''Chunchon'' (Community). Thus Thailand One Product One Village had been launched since 1996 under The 8th National Economic and Social Development Plan.

References

External links

Oita OVOP International Exchange Promotion Committee
One Village One Product Movement (OVOP)
Ōita Prefecture
page
OVOP (One-Village One-Product) Campaign

Ministry of Economy, Trade and Industry The , METI for short, is a ministry of the Government of Japan. It was created by the 2001 Central Government Reform when the Ministry of International Trade and Industry (MITI) merged with agencies from other ministries related to economic acti ...

Economic development programs Economic history of Japan Economic systems Development in Asia {{japan-org-stub

See also

References

External links