The O2 Store is a chain of
retail stores
The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services ar ...
operated by
Telefónica Europe
O2 (typeset as O2) is a global brand name owned by the Spanish telecommunications company Telefónica. The company uses the O2 brand for its subsidiaries in the United Kingdom and Germany. Since 2018, it is also used as an online-only flanker ...
, specializing in
mobile phones
A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...
. As of January 2014, O2 has opened over 450 stores in the United Kingdom.
O2 Stores come in 2 formats - Franchise and Retail. The latter are owned and maintained by
O2 UK
Telefonica UK Limited, trading as O2 UK (stylised as O2), is a British List of telephone operating companies#United Kingdom, telecommunications services provider. It is the List of mobile network operators of Europe#United Kingdom, largest mobi ...
directly, as opposed to private investors. The majority of stores have an
O2 Guru, effectively a Technical Specialist. This free service is offered to all consumers, whether they are a
Telefonica customer or not.
Design and innovation
Microsoft Surface
Aside from general information, mobile phones are the central motive for visiting an O2 store and this is where the Microsoft Surface Table is being implemented in a selection of stores. Customers can interactively choose from a selection of mobile phones. Data is displayed directly from the existing O2 backend systems and thus are always up to date. Using the touch-sensitive surface, users can filter for desired features, compare handsets and view them from various angles more easily.
Locations
–The first O2 Franchise Store opened in
Rotherham
Rotherham ( ) is a market town in South Yorkshire, England. It lies at the confluence of the River Rother, South Yorkshire, River Rother, from which the town gets its name, and the River Don, Yorkshire, River Don. It is the largest settlement ...
,
South Yorkshire
South Yorkshire is a Ceremonial counties of England, ceremonial county in the Yorkshire and the Humber region of England. It borders North Yorkshire and West Yorkshire to the north, the East Riding of Yorkshire to the north-east, Lincolnshire ...
on .
See also
*
O2 (Ireland)
Telefónica Ireland was a internet access, broadband and telecommunications provider in Republic of Ireland, Ireland that traded under the O2 (brand), O2 brand (typeset as O2). O2 Ireland was previously called Esat Digifone when it was owned by ...
*
Telefónica Czech Republic
*
Telefónica Slovakia
References
{{reflist
Store