"O.O" is a song recorded by South Korean girl group

Nmixx Nmixx (, stylized in all caps) is a South Korean girl group formed by SQU4D, a sub-label of JYP Entertainment. The group is composed of six members: Lily (singer, born 2002), Lily, Haewon, Sullyoon, Bae, Jiwoo, and Kyujin. Originally a seven-pi ...

for their debut single album ''

Ad Mare ''Ad Mare'' (Latin, "''To The Sea''") is the debut single album by South Korean girl group Nmixx. The single album was released by JYP Entertainment on February 22, 2022, and contains four tracks, containing lead single " O.O", B-side "Tank" (占) ...

''. It was released as the lead single by

JYP Entertainment JYP Entertainment Corporation () is a South Korean Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate founded in 1997 by Park Jin-young, J. Y. Park. Operating as a record label, talent ...

on February 22, 2022.

Background and release

On July 9, 2021, JYP Entertainment announced it would be debuting a new girl group in February 2022, the first since

Itzy Itzy (; Japanese language, Japanese: イッチ; stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group consists of five members: Yeji (singer), Yeji, Lia (South Korean singer), Lia, Ryujin (rapper), Ryujin, Chae ...

in 2019. On February 2, 2022, it was announced that the group would debut on February 22 with the release of ''Ad Mare''. Six days later, the track listing was released with "O.O" announced as the lead single. On February 17, the first music video teaser was released. Two days later, the highlight medley video teaser was released. On February 21, the second music video teaser was released. The song alongside the music video was released on February 22.

Composition

"O.O" was written by Dr.JO (153/Joombas), composed by EJAE along with Brian U, Enan, MarkAlong, Charlotte Wilson, Chanti, Awry, Ayushy, Jan Baars, and Rajan Muse from The Hub, and arranged by the former three. was described as a song with "mixture of

baile funk Funk carioca (), also known as baile funk and Brazilian funk, or even simply funk, is a Brazilian hip hop-influenced music genre from Rio de Janeiro, taking influences from musical styles such as Miami bass and freestyle. In Brazil, "baile fu ...

teen pop Teen pop is a sub genre of pop music that is created, marketed and oriented towards Preadolescence, preteens and teenagers.Lamb, Bill"Teen Pop". About.com. Retrieved January 28, 2007. Often, the artists themselves are teenagers during their break ...

, and

pop rock Pop rock (also typeset as pop/rock) is a fusion genre and form of rock music characterized by a strong commercial appeal, with more emphasis on professional songwriting and recording craft, and less emphasis on attitude than standard rock musi ...

" genres with "intense captivating trap intro". The A section of "O.O" was composed in the

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, with a

tempo In musical terminology, tempo (Italian for 'time'; plural 'tempos', or from the Italian plural), measured in beats per minute, is the speed or pace of a given musical composition, composition, and is often also an indication of the composition ...

of 133 beats per minute, and the B section was composed in

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with a tempo of 100 beats per minute.

Critical reception

Upon its release, "O.O" received mostly negative reviews from music critics. Tanu I. Raj from ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...

'' described the song as "a rollercoaster ride of genres

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electropop Electropop is a popular music fusion genre combining elements of the electronic and pop styles. It has been described as a variant of synth-pop with emphasis on a hard electronic sound. The genre was developed in the 1980s and saw a rev ...

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

" and compared the song to

Aespa Aespa ( ; , stylized in Letter case#All lowercase, all lowercase or as æspa) is a South Korean girl group formed by SM Entertainment. The group consists of four members: Karina (South Korean singer), Karina, Giselle (singer), Giselle, Winter ...

's " Next Level" and

Girls' Generation Girls' Generation (), also known as SNSD, is a South Korean girl group formed by SM Entertainment. The group is composed of eight members: Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun. Originally a nine-piec ...

's " I Got a Boy". She stated that "'O.O' comes off as a weak facsimile in the face of the complexity" compared to aforementioned songs as "'O.O' tries, but fails, to capture any attention for very long." ''

Korea JoongAng Daily ''Korea JoongAng Daily'' () is the English edition of the South Korean national daily newspaper '' JoongAng Ilbo''. The newspaper was first published on October 17, 2000, as ''JoongAng Ilbo English Edition''. It mainly carries news and feature ...

'' noted that "Because of its disjointed nature, many criticize that the song tries to push for an edgy and provocative image but is difficult to follow as it lacks a basic musical structure." Pop music and media studies professor Lee Gyu-tag wrote although it had similar musical styles as "Next Level", it "was much more melodious and had smoother transitions" than "O.O", as well as pointing out that following the song was difficult because of the lack of a clear standout melody.

Korean Music Awards The Korean Music Awards () is an annual South Korean music awards show that honors both mainstream and underground musical artists from a variety of genres. Unlike other major South Korean music awards, which largely rely on record sales to de ...

selection committee member Jung Min-jae said that "I don't think 'O.O' would be seeing egativereactions if the song was catchy, no matter how convoluted." Overall, she felt that it was not a safe choice as a debut song for the group. In a more favorable review, on the other hand, Divyansha Dongre of ''

Rolling Stone India ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known f ...

'' described "'O.O' as a quintessential

K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...

track

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meshes multiple genres into one". Divyansha noted that "the switching between soundscapes may get slightly overwhelming for some listeners ue to the songopening

is a powerful mix of trap and bass-synth

hile Hile () is a hill town located in the Province of Nepal, 13 km north of the regional center of Dhankuta Bazar. At an elevation of 1948 meters, it is the main route to other hilly districts like Bhojpur and Sankhuwasabha. The shops and re ...

its second verse sees the soundscape quickly adopt the vibrancy and zest that pop rock has to offer". Overall, Divyansha stated that "

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serves as a fair introduction to the caliber and talent Nmixx members have to offer".

Commercial performance

"O.O" debuted at number 147 on South Korea's

Gaon Digital Chart The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...

in the chart issue dated February 27 – March 5, 2022, ascending to number 81 in the chart issue dated March 20–26, 2022. On the ''Billboard (magazine), Billboard'' K-pop Hot 100, the song debuted at number 88 in the chart issue dated March 19, 2022, ascending to number 63 in the chart issue dated April 30, 2022. On the Billboard Japan Hot 100, ''Billboard Japan'' Hot 100, the song debuted at number 86 in the chart issue dated March 2, 2022, ascending to number 42 in the chart issue dated March 23, 2022. On the ''Billboard'' Vietnam Hot 100, the song debuted at number 95 in the chart issue dated March 3, 2022, ascending to number 38 in the following week. In Singapore, the song debuted at number 27 on the Recording Industry Association Singapore, RIAS Top Streaming Chart and number eight on the RIAS Top Regional Chart in the chart issue dated February 25 – March 3, 2022, ascending to number 16 on the RIAS Top Streaming Chart and number four on the RIAS Top Regional Chart in the following week. The song also debuted 18 on the ''Billboard'' Singapore Songs in the chart issue dated March 19, 2022. In Malaysia, the song debuted at number 14 on the Recording Industry Association of Malaysia, RIM Top 20 Most Streamed International and Domestic Songs in the chart issue dated March 4–10, 2022. The song also debuted at number 17 on the ''Billboard'' Malaysia Songs in the chart issue dated March 19, 2022. In Indonesia, the song debuted at number 25 on the ''Billboard'' Indonesia Songs in the chart issue dated April 2, 2022. Globally, the song debuted at number 162 on the ''Billboard'' Billboard Global 200, Global 200 in the chart issue dated March 19, 2022, ascending to number 138 in the following week. The song also debuted at number 109 on the ''Billboard'' Billboard Global Excl. U.S., Global Excl. U.S. in the chart issue dated March 12, 2022, ascending to number 71 in the chart issue dated March 26, 2022.

Promotion

On February 18, 2022, JYP Entertainment announced that the group debut showcase would be postponed after member Bae was diagnosed with COVID-19, the debut showcase was held on March 1. The group subsequently performed on four Music programs of South Korea, music programs: Mnet (TV channel), Mnet's ''M Countdown'' on March 3, Korea Broadcasting System, KBS's ''Music Bank (TV series), Music Bank'' on March 4, Munhwa Broadcasting Corporation, MBC's ''Show! Music Core'' on March 5, and Seoul Broadcasting System, SBS's ''Inkigayo'' on March 6.

Credits and personnel

Credits adapted from Melon (online music service), Melon. Studio * JYP Entertainment, JYPE Studios – Audio recording, recording, vocal editing * Canton House Studios – Audio mixing, mixing * Sterling Sound – Mastering (audio), mastering Personnel * Nmixx – vocals, background vocals * Frankie Day – background vocals * Ayushy – background vocals * Dr.JO (153/Joombas) – lyrics * Brian U (The Hub) – Musical composition, composition, arrangement, drums, synths * Enan (The Hub) – composition, arrangement, drums, synths * MarkAlong (The Hub) – composition, arrangement, drums, synths * Charlotte Wilson (The Hub) – composition, vocal directing * Chanti (The Hub) – composition * EJAE – composition, background vocals, vocal directing * Awry (The Hub) – composition, background vocals * Ayushy (The Hub) – composition * Jan Baars (The Hub) – composition * Rajan Muse (The Hub) – composition * Brian U (The Hub) – vocal directing * Enan (The Hub) – vocal directing * Gun Hye-jin – recording * Lee Sang-yeob – vocal editing * Jiyoung Shin NYC – vocal editing * Jaycen Joshua – mixing * Jacob Richards – mixing (assistant) * Mike Seaberg – mixing (assistant) * DJ Riggins – mixing (assistant) * Chris Gehringer – mastering * Jade – bass * BananaGaraG – bass * Paper Planet – guitar * TRIAD – guitar

Charts

Weekly charts

Monthly charts

Release history

References

{{Nmixx Nmixx songs 2022 songs 2022 singles 2022 debut singles Songs in Korean JYP Entertainment singles South Korean pop rock songs Teen pop songs