O-Pee-Chee
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The O-Pee-Chee Company, Ltd. was a Canadian confectionery company founded in 1911 based in
London, Ontario London is a city in southwestern Ontario, Canada, along the Quebec City–Windsor Corridor. The city had a population of 422,324 according to the 2021 Canadian census. London is at the confluence of the Thames River (Ontario), Thames River and N ...
. O-Pee-Chee was best known as a maker of
trading card A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other t ...
s. It entered into a marketing agreement with the
Topps Company The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of baseball and other sports and non-sports themed trading card ...
in 1958, releasing several collections of
baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...
,
gridiron football Gridiron football ( ),"Gridiron football"
''Encyclopædia Britannica'' ...
, and
ice hockey Ice hockey (or simply hockey in North America) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. Tw ...
cards. O-Pee-Chee's candy business was sold to
Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
in 1996. The O-Pee-Chee name was licensed by Topps, and later
Upper Deck The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK) is a private company primarily known for producing trading cards. It was founded in 1988. Its headquarters are in Carlsbad, California, United ...
, which continues to use it for hockey cards to the present day.


History


Beginning

The O-Pee-Chee Gum Company got its start in 1911 when brothers John McKinnon (J.K.) McDermid and Duncan Hugh (D.H.) McDermid started to manufacture
chewing gum Chewing gum is a soft, cohesive substance designed to be chewed without being swallowed. Modern chewing gum is composed of gum base, sweeteners, softeners/plasticizers, flavors, colors, and, typically, a hard or powdered polyol coating. Its tex ...
. According to O-Pee-Chee literature, both brothers had been in the gum business and knew the business very well. The brothers had worked for C.R. Somerville, a gum manufacturing plant in
London, Ontario London is a city in southwestern Ontario, Canada, along the Quebec City–Windsor Corridor. The city had a population of 422,324 according to the 2021 Canadian census. London is at the confluence of the Thames River (Ontario), Thames River and N ...
. After the Somerville firm was sold to
American Chicle Company The American Chicle Company was a chewing gum trust founded by Thomas Adams, Jr., with Edward E. Beeman and Jonathan Primle. Thomas Adams Thomas Adams (May 4, 1818 – February 7, 1905) was a 19th-century American scientist and inventor who is ...
in 1908 and the plant moved to Toronto, the McDermid brothers took over the box division and eventually purchased it in 1910 (Somerville Paper Box Limited). Shortly thereafter, they started O-Pee-Chee and produced their first box of Gipsy gum. The name O-Pee-Chee is an
Ojibwe The Ojibwe (; Ojibwe writing systems#Ojibwe syllabics, syll.: ᐅᒋᐺ; plural: ''Ojibweg'' ᐅᒋᐺᒃ) are an Anishinaabe people whose homeland (''Ojibwewaki'' ᐅᒋᐺᐘᑭ) covers much of the Great Lakes region and the Great Plains, n ...
word meaning "the Robin" as is found in ''
The Song of Hiawatha ''The Song of Hiawatha'' is an 1855 epic poem in trochaic tetrameter by Henry Wadsworth Longfellow which features Native American characters. The epic relates the fictional adventures of an Ojibwe warrior named Hiawatha and the tragedy of his lo ...
'' by
Henry Wadsworth Longfellow Henry Wadsworth Longfellow (February 27, 1807 – March 24, 1882) was an American poet and educator. His original works include the poems " Paul Revere's Ride", '' The Song of Hiawatha'', and '' Evangeline''. He was the first American to comp ...
. It also happened to be the name of McDermid's summer cottage in
Grand Bend Grand Bend is a community located on the shores of Lake Huron in Southwestern Ontario, Canada. It is part of the Municipality of Lambton Shores in Lambton County. History In the 1830s a group of English and Scottish settlers bought lots from ...
, Ontario. In terms of company genealogy, the McDermids owned the O-Pee-Chee Company Limited (as renamed in 1921) and Somerville Paper Box Limited until 1944. They sold Somerville Paper Box Limited to
Garfield Weston Willard Garfield Weston (26 February 189822 October 1978) was a Canadian businessman and philanthropist who was a member of the prominent Weston family. He led George Weston Limited and its various subsidiaries and associated companies, includ ...
in 1945 and changed their own O-Pee-Chee Co. Ltd. from a public company (since 1921) to a private company. The company was now run by John Gordon McDermid, the son and nephew of the McDermid brothers. The younger McDermid ran the company until his death in 1953 after which Frank Leahy took over the company. Leahy was the President of the O-Pee-Chee Co. Ltd. before he purchased the company from the McDermid estate in 1961. Leahy ran the business until his death in 1980, after which Gary Koreen stepped in and purchased the company from his wife, Mary-Margaret (the daughter of Frank Leahy). The sales for the first year of operation of O-Pee-Chee Company Limited were $177,389.84 with a profit of $4,766.92. The products manufactured were chewing gum, mints and various types of popcorn - especially Krackley Nut. In that year, there were 30 employees in the plant and the annual payroll was $31,614.38, including management salaries and bonuses. In 1921, O-Pee-Chee Gum Company was sold to a trust with the intent of incorporating the Company and changing its name to O-Pee-Chee Company Limited. Initially, it was incorporated as a public Company with five shareholders and four directors - all members of the McDermid family. In 1928, a manufacturing facility was built at 430 Adelaide Street in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
. Initially, this plant was erected primarily to supply a substantial export gum business to the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
. From 1928 until 1989, this plant housed some of the most modern gum and candy making equipment available in the world. During the Depression years, the Company operated mainly at a loss. In 1933, a licensing agreement was signed with a Buffalo firm, W & F Manufacturing, Co. who made paraffin chewing gum and novelties. This allowed O-Pee-Chee to sell these products in Canada as well as in
Great Britain Great Britain is an island in the North Atlantic Ocean off the north-west coast of continental Europe, consisting of the countries England, Scotland, and Wales. With an area of , it is the largest of the British Isles, the List of European ...
and
Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
. In the mid-1950s, Gurley Novelties, a candle company in Buffalo, New York, also signed with O-Pee-Chee, so candles could be sold In Great Britain, Ireland and eventually Canada. O Pee Chee sold
Gurley Novelty Gurley Novelty or simply Gurley was a candle-making company that existed throughout the second half of the 20th century. Gurley was known for making small, figurine-shaped candles for the main holidays, most notably Christmas, Thanksgiving, and ...
candles under the name Gaybrite and TinselTown in Ireland and Scotland. About this time, Frank P. Leahy joined the firm as Sales Manager and John Gordon McDermid, the son of J.K. McDermid, also became active in the business.


Entering into the trading card market

Trading cards were a big part of the O-Pee-Chee business. Their first card sets were produced in the mid 1930s: a
baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...
"diamond" set (much larger than traditional cards) in 1934, five
hockey ''Hockey'' is a family of List of stick sports, stick sports where two opposing teams use hockey sticks to propel a ball or disk into a goal. There are many types of hockey, and the individual sports vary in rules, numbers of players, apparel, ...
sets between 1934 and 1938, a new baseball set in 1937,O-Pee-Chee baseball cards history
on CardBoardConnection.com
a
Mickey Mouse Mickey Mouse is an American cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime icon and mascot of the Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large shoes, and white ...
set in 1935, and a Fighting Forces set in 1939. They made a few more sets in the 1940s, but it was not until the late 1950s that the company started to distribute cards on a regular basis. The McDermids owned and operated both O-Pee-Chee Company Limited and Somerville Paper Box Limited until 1944 when they sold the Somerville business to Garfield Weston. In 1945, O-Pee-Chee Company Limited was changed from a public company to a private company. For many years, National Novelty Company was a subsidiary of O-Pee-Chee Company acting as a retail outlet, selling candy goods over the counter, and also servicing gum vending machines in the area. With the arrival of
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, accompanied by sugar and other commodity rationing, O-Pee-Chee Company existed mainly because of war contracts to supply dried egg powder to
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
and the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
. Employees, who worked at O-Pee-Chee during the war, recall the incident when a boat carrying a load of egg powder was sunk in the St. Lawrence River by a German submarine and the shipment had to be returned to London for repacking. During this time, the only gum product manufactured was Thrills - a product which is still being sold today. D.H. McDermid died in December 1942 and J.K. McDermid died of a heart attack in 1945 at age 79. J.K. was a charter member of the London
Rotary Club Rotary International is one of the largest Service club, service organizations in the world. The self-declared mission of Rotary, as stated on its website, is to "provide service to others, promote integrity, and advance world understanding, go ...
and was an active executive of the
Red Cross The organized International Red Cross and Red Crescent Movement is a Humanitarianism, humanitarian movement with approximately 16million volunteering, volunteers, members, and staff worldwide. It was founded to protect human life and health, to ...
and
YMCA YMCA, sometimes regionally called the Y, is a worldwide youth organisation based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It has nearly 90,000 staff, some 920,000 volunteers and 12,000 branches w ...
. He was a prominent member of the Talbot Street Baptist Church and deeded his property to the congregation where the First Baptist Church now stands in London. John Gordon McDermid became President in 1946 and ran the Company until his death in 1953. Under the new President, Frank P. Leahy, the Company flourished in the late 1950s. In 1958, a licensing agreement was arranged with a manufacturer in
Brooklyn, New York Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
, which dramatically increased the future potential of O-Pee-Chee Company. Subsequent to this, in 1961, Frank Leahy purchased the Company from the McDermid estate. About this time, another licensing agreement was signed with a large candy company located in
St. Louis, Missouri St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an Independent city (United States), independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi River, Mississippi and the Miss ...
. These two licensing arrangements, which still exist today, allowed O-Pee-Chee Company to manufacture and market the products of these two firms in Canada. Immediately, new products became available to the Canadian market which substantially increased the Company's sales volume, allowing for more efficient manufacturing and marketing techniques.


Deals with U.S. companies

In 1958, after the O-Pee-Chee Company entered into a marketing agreement with the
Topps Company The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of baseball and other sports and non-sports themed trading card ...
of the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, O-Pee-Chee promoted annual
trading card A trading card (or collectible card) is a small card, usually made out of paperboard or thick paper, which usually contains an image of a certain person, place or thing (fictional or real) and a short description of the picture, along with other t ...
sets in Canada. Popular with kids, the standard packs included a stick of bubble gum with a stack of picture cards. In that first year, O-Pee-Chee helped produce hockey (1957-58
NHL The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...
) and football (1958
CFL The Canadian Football League (CFL; , LCF) is a professional Canadian football league in Canada. It comprises nine teams divided into two divisions, with four teams in the East Division and five in the West Division. The CFL is the highest pr ...
) cards. In the 1960s, O-Pee-Chee and Topps worked closely together to produce sports and entertainment sets. The three sports promoted by O-Pee-Chee were baseball,
gridiron football Gridiron football ( ),"Gridiron football"
''Encyclopædia Britannica'' ...
and
ice hockey Ice hockey (or simply hockey in North America) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. Tw ...
. Starting in 1961, the printing and production for these cards was moved to the O-Pee-Chee headquarters in London, Ontario, Canada. Those first Canadian sets were the 1961 CFL and 1961-62 NHL sets. While those two sets were unique to the Canadian marketplace, the hockey series did compete against a Parkies hockey series up until 1963-64. Starting in 1965, parts (or sometimes all) of the Topps baseball (Major League Baseball) series was produced as an O-Pee-Chee series in Canada. In the early 1960s, Beatlemania overtook
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
, with O-Pee-Chee Company having the rights to manufacture and market the Beatle Bubble Gum Cards for the Canadian market. In 1964, O-Pee-Chee produced four very popular entertainment card series featuring
The Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
. Up until 1967, the annual O-Pee-Chee (also known as Topps) hockey series was produced in Canada. After an American Topps "test" series was produced in the summer of 1967 (it looked just like the regular Canadian 1966-67 hockey series), O-Pee-Chee and Topps produced two annual hockey sets from 1968-69 onwards. The hockey double (an O-Pee-Chee set in Canada and a Topps set in the United States) coincided with the NHL's 1967 expansion from 6 to 12 teams. So while the 1967-68 series highlighted a six-team NHL, the two 1968-69 series highlighted a 12-team NHL. Of note, the Topps set would often be released first, but would include fewer cards than the O-Pee-Chee series. Also of interest, the card backs were primarily written by Topps, but the O-Pee-Chee card backs added a French translation. In 1970, due to Canadian federal legislation, O-Pee-Chee was compelled to add
French-language French ( or ) is a Romance language of the Indo-European family. Like all other Romance languages, it descended from the Vulgar Latin of the Roman Empire. French evolved from Northern Old Gallo-Romance, a descendant of the Latin spoken in ...
text to the backs of its baseball cards. It also happened to be the year after the
Montreal Expos The Montreal Expos () were a Canadian professional baseball team based in Montreal. The Expos were the first Major League Baseball (MLB) franchise located outside the United States. They played in the National League (baseball), National League ...
began to play in the majority
Francophone The Francophonie or Francophone world is the whole body of people and organisations around the world who use the French language regularly for private or public purposes. The term was coined by Onésime Reclus in 1880 and became important a ...
province of
Quebec Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...
. The practise of making bilingual cards had already been established for hockey. While O-Pee-Chee baseball sets were typically smaller than their Topps counterparts, its hockey sets for the Canadian market were larger. O-Pee-Chee also occasionally produced independent card sets of particular interest to Canadian collectors, such as one for the 1973 centennial of the
Royal Canadian Mounted Police The Royal Canadian Mounted Police (RCMP; , GRC) is the Law enforcement in Canada, national police service of Canada. The RCMP is an agency of the Government of Canada; it also provides police services under contract to 11 Provinces and terri ...
. In the 1970s, O-Pee-Chee's last CFL set was produced in 1972. After
World Hockey Association The World Hockey Association () was a professional ice hockey major league that operated in North America from 1972–73 WHA season, 1972 to 1978–79 WHA season, 1979. It was the first major league to compete with the National Hockey League (N ...
cards were first featured in the 1972-73 hockey series, an annual WHA series was produced from 1974-75 to 1977-78. Apart from sports card, the company also produced movie and TV "spin-off" cards such as ''
Happy Days ''Happy Days'' is an American television sitcom that aired first-run on the American Broadcasting Company, ABC network from January 15, 1974, to July 19, 1984, with a total of 255 half-hour episodes spanning 11 seasons. Created by Garry Marsha ...
'' (1976), ''
Charlie's Angels ''Charlie's Angels'' is an American crime drama television series created by Ivan Goff and Ben Roberts for ABC. It originally aired from September 22, 1976, to June 24, 1981, airing for five seasons consisting of 115 episodes. It was produ ...
'' (1977) and ''
Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
'' (1978). From 1977 to 1989, O-Pee-Chee produced cards based on popular motion pictures including ''
Star Wars ''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
'' (1977), ''
The Empire Strikes Back ''The Empire Strikes Back'' (also known as ''Star Wars: Episode V – The Empire Strikes Back'') is a 1980 American epic film, epic space opera film directed by Irvin Kershner from a screenplay by Leigh Brackett and Lawrence Kasdan, based o ...
'' (1980), ''
Return of the Jedi ''Return of the Jedi'' (also known as ''Star Wars: Episode VI – Return of the Jedi'' is a 1983 American epic space opera film directed by Richard Marquand from a screenplay by Lawrence Kasdan and George Lucas. The sequel to '' The Empire ...
'' (1983), '' E.T.'' (1982) and ''
Batman Returns ''Batman Returns'' is a 1992 American superhero film directed by Tim Burton and written by Daniel Waters (screenwriter), Daniel Waters. Based on the DC Comics character Batman, it is the sequel to ''Batman (1989 film), Batman'' (1989) and th ...
'' (1992) In the 1980s, O-Pee-Chee (and Topps) produced annual album and sticker series for hockey and baseball (with the stickers produced by Panini). The stickers were so popular that Topps neglected to produce a hockey card series in either 1982-83 or 1983-84 (in fact, the stickers were so popular that by 1987-88, Panini had obtained its own license to produce NHL stickers in Canada). After working at O-Pee-Chee Company for nearly 50 years, Frank Leahy died suddenly in 1980. Gary E. Koreen, his son-in-law, who had been active in the business since 1968, became president and owner of the business. In 1989, O-Pee-Chee Company moved into a new plant in London East which accommodated all manufacturing, raw material and finished goods storage, and offices and employee facilities. For years, the Lawson Jones printing company in London, Ontario print labels but they also did all, for years the O-Pee-Chee cards. They printed them and sent them to O-Pee-Chee to put the gum in them (Hockey Card Stories by Ken Reid, page 211). In 1990-91, O-Pee-Chee and Topps were joined in the NHL card market by Pro Set, Score and Upper Deck. That year, O-Pee-Chee produced a unique O-Pee-Chee Premier hockey series that was wildly popular with card collectors. Both an O-Pee-Chee and O-Pee-Chee Premier hockey series was produced in each of three successive seasons, but then in 1993-94 and 1994–95, only a Premier series was produced. As for baseball, the O-Pee-Chee Premier MLB series was produced from 1991 to 1993, while the last O-Pee-Chee MLB series was produced in 1994.


Acquisition and licensing

The
1994 Major League Baseball strike The year 1994 was designated as the " International Year of the Family" and the "International Year of Sport and the Olympic Ideal" by the United Nations. In the Line Islands and Phoenix Islands of Kiribati, 1994 had only 364 days, omitting ...
and
1994–95 NHL lockout The 1994–95 NHL lockout was a lockout that came after a year of National Hockey League (NHL) hockey that was played without a collective bargaining agreement. The lockout was a subject of dispute as the players sought collective bargaining a ...
and the accompanying damage to the baseball card industry hit O-Pee-Chee particularly hard. The company announced that it would leave the card business and refocus its efforts on candy. However, a number of changing circumstances kept them in the card business, as well as candy. The 1994-95 hockey season was the last for O-Pee-Chee as a full independent company. In 1996, O-Pee-Chee was bought by the
Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
Corporation. After Koreen sold the company, he kept the O-Pee-Chee brand name alive in the trading card market through a license with
Topps The Topps Company, Inc. is an American company that manufactures trading cards and other collectibles. Formerly based in New York City, Topps is best known as a leading producer of Baseball card, baseball and other sports and Non-sports tradi ...
. Topps continued to produce O-Pee-Chee branded insert and parallel hockey cards from 1996 through the 2003-04 hockey season. In 1995-96, Topps included O-Pee-Chee cards in its signature product as a parallel set. It did the same in 1998-99 when it returned to the NHL market after a two-year hiatus. Later that year, O-Pee-Chee was re-introduced fully, as Topps used the company name for its Chrome set. One year later, O-Pee-Chee once again had a base-brand set. Prior to the start of the 2004-05 season, the NHL and NHLPA did not renew its hockey card license with Topps (as well as In The Game or
Pacific Trading Cards Pacific Trading Cards, Inc. was an American trading card company founded in 1980 by Mike Cramer and known for its brightly colored, die cut cards. The company invented the nine-card plastic sheets collectors use to store trading cards. The compa ...
).
Upper Deck The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK) is a private company primarily known for producing trading cards. It was founded in 1988. Its headquarters are in Carlsbad, California, United ...
had prior maintained NHL and NHLPA trading card licenses since the 1990-91 season. The NHL and NHLPA decided to enter into an exclusive five-year agreement with Upper Deck to produce licensed NHL cards. Panini America was granted a license to produce NHL hockey cards in 2010, but Upper Deck regained exclusive rights again starting with the 2014-2015 season. Upper Deck renewed its exclusive license contract with the NHL and NHLPA in 2019, and again in 2021, for an unspecified "long term" duration. In 2006, Upper Deck acquired the rights to the O-Pee-Chee brand to revive it with new trading card products. Upper Deck's initial O-Pee-Chee Hockey product was released during the 2006-07 season, and has continuously produced licensed hockey cards under various brands, including O-Pee-Chee, to this day, though not strictly for the Canadian market. To extend Upper Deck's use of the O-Pee-Chee brand, they released a 1969 retro-styled O-Pee-Chee insert in 2008 Upper Deck Baseball. This continued again a year later with a 1975-inspired insert in 2009 Upper Deck Baseball. Upper Deck further expanded the brand's presence in 2009 by also introducing a full set release with the O-Pee-Chee name. That year's O-Pee-Chee Baseball set featured a large checklist, classic grey card stock, and a more generically vintage-inspired design. Between 2008-2010, the O-Pee-Chee brand became the center of a lawsuit between Upper Deck and Topps. Topps accused Upper Deck of designing their new cards to be too similar to their classic O-Pee-Chee card designs from prior decades. The two parties settled and Upper Deck refrained from reusing old Topps/O-Pee-Chee designs in future products. In 2010, Upper Deck lost its
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
license, and as a result, there still hasn't been a new baseball O-Pee-Chee product released since 2009. Vintage O-Pee-Chee cards are much sought-after today for their market value, and cards for popular players command high prices, particularly in top condition.


Products

O-Pee-Chee sold a number of products in the Canadian marketplace, including:


Candy products

*Bazooka Gum *Nerds Candy *SweeTarts *Tart N Tinys *Ton 'o' Gum *Thrills Gum *Fun Dip


Trading cards

*NHL Hockey (1933-1941, 1957-1995) *MLB Baseball (1934, 1937, 1965-1994) *CFL Football (1960-1972) *Giant Funny Valentines (1961) *The Beatles (1964) *The Outer Limits (1964) *The Man from U.N.C.L.E. (1965) *Batman (1966) *Bat Laffs (1966) *Rat Patrol (1966) *Mod Squad (1968) *Rowan and Martin's Laugh-in (1968) *Man on the Moon (1969) *Planet of the Apes (1969) *Flags of the World Sticker Cards (1970) *The Partridge Family (1971) *Wacky Packages Sticker Cards (1973, 1982, 1987-1992) *Royal Canadian Mounted Police (1973) *Far-Out Iron-Ons (1975) *Happy Days (1976) *Welcome Back Kotter (1976) *Star Wars (1977) *Charlie's Angels (1977) *Jaws 2 (1978) *Superman The Movie (1978) *Moonraker (1979) *Empire Strikes Back (1980) *Raiders of the Lost Ark (1981) *E.T. The Extra Terrestrial (1982) *Return of the Jedi (1983) *Voltron (1984) *Gremlins (1984) *Michael Jackson (1984) *WWF Wrestling (1985) *WWF Wrestling (1987) *Fright Flicks (1988) *New Kids on the Block (1989) *Batman (1989) *Ghostbusters II (1989) *Nintendo GamePack (1989) *Dick Tracy (1990) *Teenage Mutant Ninja Turtles (1990) *Batman Returns (1992) *Jurassic Park (1993)


Bibliography

* Print editions of Canadian Sports Collector, including a two-part series on the history of O-Pee-Chee (published 2005, written by Bobby Burrell). * Print edition of Charlton Hockey Cards (2006). Trajan Publishing. * Print edition of Vintage Hockey Collector's Price Guide (2006). Burrell, Bobby. * Print edition of The O-Pee-Chee Hockey Card Story (2017). Up North Productions-Limoges, Ontario * Beckett, Dr. James et al. (2002). "Beckett Baseball Card Price Guide". Beckett Publications-Dallas, Texas


References


External links


O-Pee-Chee hockey cards
on Upper Deck website
Vintage
O-Pee-Chee hockey card checklists
O-Pee-Chee
hockey card gallery on Flickr
O-Pee-Chee Central
baseball cards collectors site {{Sports cards Chewing gum Baseball cards Trading card companies Ice hockey collectibles Toy companies of Canada Companies based in London, Ontario Food and drink companies established in 1911 1911 establishments in Ontario Defunct food and drink companies of Canada