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Nymwars is a series of conflicts over policies that mandate that all users of certain internet communications platforms identify themselves using their legal names. The term is mostly associated with
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
's name policies on
Google+ Google+ (sometimes written as Google Plus, stylized as G+ or g+) was a Social networking service, social network owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challe ...
and
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
. Nymwars is a
blend word In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
composed from ''(pseudo)nym'' and ''wars''. The name appears to have gained prominence as the hashtag "#nymwars" on
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
. Conflicts regarding
Google+ Google+ (sometimes written as Google Plus, stylized as G+ or g+) was a Social networking service, social network owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challe ...
began in July 2011 when the
social networking A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...
site began enforcing its real-name-only policy by suspending the accounts of users it felt were not following the policy.
Pseudonym A pseudonym (; ) or alias () is a fictitious name that a person assumes for a particular purpose, which differs from their original or true meaning ( orthonym). This also differs from a new name that entirely or legally replaces an individual's o ...
s,
nickname A nickname, in some circumstances also known as a sobriquet, or informally a "moniker", is an informal substitute for the proper name of a person, place, or thing, used to express affection, playfulness, contempt, or a particular character trait ...
s, and non-standard real names (for example,
mononym A mononym is a name composed of only one word. An individual who is known and addressed by a mononym is a mononymous person. A mononym may be the person's only name, given to them at birth. This was routine in most ancient societies, and remains ...
s or names that include scripts from multiple languages) were suspended. The issue was settled in July 2014 when Google announced that it was ending its real-name-only policy. A predecessor to the Google+ conflict was
Blizzard A blizzard is a severe Winter storm, snowstorm characterized by strong sustained winds and low visibility, lasting for a prolonged period of time—typically at least three or four hours. A ground blizzard is a weather condition where snow th ...
's RealID which, starting in July 2010, exposes the name on the player's credit card, and is mandatory to use some game features (cross-game chat) and was nearly made mandatory to post on discussion forums. These issues have existed since the beginning of
online identity Internet identity (IID), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentatio ...
, and are related to the alleged
online disinhibition effect The online disinhibition effect refers to the lack of restraint one feels when communicating online in comparison to communicating in-person. People tend to feel safer saying things online that they would not say in real life because they have ...
. The resulting discussions have raised many issues regarding naming, cultural sensitivity, public and private identity, privacy, and the role of social media in modern discourse. The debate has been covered widely in the press including ''
Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...
'', ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...
'', and ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''.


Google

Google Plus Google+ (sometimes written as Google Plus, stylized as G+ or g+) was a social network owned and operated by Google until it ceased operations in 2019. The network was launched on June 28, 2011, in an attempt to challenge other social networks, ...
was launched in late June 2011. At the time of launch, the site's user content and conduct policy stated, "To help fight spam and prevent fake profiles, use the name your friends, family or co-workers usually call you." Many users signed up using
nickname A nickname, in some circumstances also known as a sobriquet, or informally a "moniker", is an informal substitute for the proper name of a person, place, or thing, used to express affection, playfulness, contempt, or a particular character trait ...
s,
handles A handle is a part of, or an attachment to, an object that allows it to be grasped and manipulated by hand. The design of each type of handle involves substantial ergonomic issues, even where these are dealt with intuitively or by following t ...
,
stage name A stage name or professional name is a pseudonym used by performers, authors, and entertainers—such as actors, comedians, singers, and musicians. The equivalent concept among writers is called a ''nom de plume'' (pen name). Some performers ...
s, or other names by which they were commonly known, but which did not necessarily match the name on their government-issued ID. The first suspensions for name-related reasons occurred in July 2011, and included
Limor Fried Limor Fried is an American electrical engineer and owner of the electronics hobbyist company Adafruit Industries. She is influential in the open-source hardware community, having participated in the first Open Source Hardware Summit and the draft ...
's account which included the name "LadyAda" (by which she is widely known),
nerdcore Nerdcore is a genre of hip hop music characterized by subject matter considered of interest to nerds and geeks. Self-described nerdcore musician MC Frontalot has the earliest known recorded use of the term (to describe this genre) in the 2000 ...
rapper Doctor Popular, and ''
LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. The paper covers music, arts, film, theater, culture, and other local news in the Los Angeles area. ''LA Weekly'' was founded in 1978 by Jay Levin (among others), ...
'' and ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' columnist A.V. Flox. Account suspensions over the following weeks included those who were using nicknames, handles, and pseudonyms; those whose legal names were unusual, including
mononym A mononym is a name composed of only one word. An individual who is known and addressed by a mononym is a mononymous person. A mononym may be the person's only name, given to them at birth. This was routine in most ancient societies, and remains ...
ous users; and some users who
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
mistakenly believed were impersonating famous individuals, such as
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
employee and
Mozilla Mozilla is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, publishes and supports Mozilla products, thereby promoting free software and open standards. The community is supported institution ...
founder
Blake Ross Blake Aaron Ross (born June 12, 1985) is an American software engineer who is best known for his work as the co-creator of the Mozilla Firefox web browser with Dave Hyatt. In 2005, he was nominated for ''Wired'' magazine's top Rave Award, Reneg ...
, and actor
William Shatner William Shatner (born March 22, 1931) is a Canadian actor. In a career spanning seven decades, he is best known for his portrayal of James T. Kirk in the ''Star Trek'' franchise, from his 1966 debut as the captain of the starship USS Enterpri ...
. Awareness of the issue grew rapidly, via
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
, Google+ itself, and a variety of media outlets. By early August, the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties. It provides funds for legal defense in court, ...
had posted "A Case for Pseudonymity" in response to the issue. Google initially responded on 25 July when vice president Bradley Horowitz promised improvements to the suspension and enforcement process. On 17 August, Google implemented a "grace period" before suspension, and on 19 August, a "verified account" program for celebrities and high-profile users. On 19 October 2011, at the Web 2.0 Summit, Google executive
Vic Gundotra Vivek Paul "Vic" Gundotra (born 14 June 1969) is an Indian-born American businessman who served as the Senior Vice President, Social for Google until 24 April 2014. Prior to joining Google, he was a general manager at Microsoft. Career Gundot ...
revealed that Google+ would begin supporting pseudonyms and other types of identity within a few months. However, as of the 16 October 2012 policy documents, Google still required that participants "Use your common first and last name" adding "our Name Policy may not be for everyone at this time." On 15 July 2014, Google indicated that the real-name policy was being ended, announcing that "Over the years, as Google+ grew and its community became established, we steadily opened up this policy, from allowing +Page owners to use any name of their choosing to letting YouTube users bring their usernames into Google+. Today, we are taking the last step: there are no more restrictions on what name you can use."


Expired Google policy

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
's official support page described their real-names policy, which has since been abandoned:
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
offers support and assistance to anyone whose profile has been suspended, including an appeal process, and a referral to their Content Policy. If an account is suspended, users will not be able to access Google services that require active profiles, such as
Buzz Buzz may refer to: People * Buzz (nickname), a list of people * J. Buzz Von Ornsteiner (born 1967; aka ''Dr. Buzz''), American forensic psychologist and journalist Fictional characters * Buzz, a character in the 1987 American comedy movie ...
, Reader, and
Picasa Picasa was a cross-platform image organizer and image viewer for organizing and editing digital photos, integrated with a now defunct photo-sharing website, originally created by a company named Lifescape (which at that time was incubated by ...
. They will, however, be able to access other Google services such as
Gmail Gmail is the email service provided by Google. it had 1.5 billion active user (computing), users worldwide, making it the largest email service in the world. It also provides a webmail interface, accessible through a web browser, and is also ...
. Google suggested that their naming policy may not have been for everyone, and recommended if a user chooses not to comply, to make a copy of their Google+ data, and leave.


Google's previous stance

A Google support worker has stated: In August 2011, Google CEO
Eric Schmidt Eric Emerson Schmidt (born April 27, 1955) is an American businessman and former computer engineer who was the chief executive officer of Google from 2001 to 2011 and the company's chairman, executive chairman from 2011 to 2015. He also was the ...
was quoted as stating that Google+ was intended as an
identity management Identity and access management (IAM or IdAM) or Identity management (IdM), is a framework of policies and technologies to ensure that the right users (that are part of the ecosystem connected to or within an enterprise) have the appropriate acce ...
service more than as a social network, and that the use of real names would be necessary for other planned Google products based on this service. He also asserted that "the Internet will work better if people know that you're a real person rather than a fake person". Google vice president Bradley Horowitz (in a Google+ post on 24 January 2012) announced that Google is updating its policy "to broaden support for established pseudonyms". However, the updated policy has been criticized for being too vague concerning what is an "established" pseudonym, and insufficiently flexible to protect online privacy.


Criticism

A number of high-profile commentators have publicly criticized Google's policies, including technologists
Violet Blue Violet Blue is an American journalist, author, editor, advisor, and educator. Blue wrote a weekly sex column for the ''San Francisco Chronicle'' until 2010. In her podcast, Open Source Sex, she reads erotica and discusses topics such as fe ...
,
Jamie Zawinski Jamie Werner Zawinski (born November 3, 1968), commonly known as jwz, is an American computer programmer, blogger, and impresario. He is best known for his role in the creation of Netscape Navigator, Netscape Mail, Lucid Emacs, Mozilla.org, an ...
,
Kevin Marks Kevin Marks is on the Advisory Council of the Open Rights Group, a UK-based Digital Rights campaigning organization and is an Open Web Advocate. He is one of the founders of Microformats. Marks was listed at #13 in ''The Daily Telegraph'' ...
, and
Robert Scoble Robert Scoble (born January 18, 1965) is an American blogger, technical evangelist, and author. Scoble is best known for his blog, ''Scobleizer'', which came to prominence during his tenure as a technology evangelist at Microsoft. He later work ...
and organisations such as the
Electronic Frontier Foundation The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties. It provides funds for legal defense in court, ...
. Criticisms have been wide-ranging, for example: * The policy fails to acknowledge long-standing
Internet culture Internet culture refers to culture developed and maintained among frequent and active users of the Internet (also known as netizens) who primarily communicate with one another as members of online communities; that is, a culture whose influence ...
and conventions. * Using real names online can disadvantage or endanger some individuals, such as victims of violence or harassment. * Using a pseudonym is different from
anonymity Anonymity describes situations where the acting person's identity is unknown. Anonymity may be created unintentionally through the loss of identifying information due to the passage of time or a destructive event, or intentionally if a person cho ...
, and a pseudonym used consistently denotes an "authentic personality". * Google's arguments fail to address the financial gain represented by connecting personal data to real-world identities. * Google has inconsistently enforced their policy, especially by making exceptions for celebrities using pseudonyms and mononyms. * The policy as stated is insufficient for preventing
spam Spam most often refers to: * Spam (food), a consumer brand product of canned processed pork of the Hormel Foods Corporation * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ...
. * The policy may run afoul of legal constraints such as the German "Telemediengesetz" federal law, which makes anonymous access to online services a legal requirement. *The policy does not prevent trolls. It is up to social media to encourage the growth of healthy social norms, and forcefully telling people how they must behave cannot be efficient.


Facebook

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
has always had a "real name" policy but enforcement has traditionally been sporadic and usually dependent on reports by users. In November 2011, Facebook suspended
Salman Rushdie Sir Ahmed Salman Rushdie ( ; born 19 June 1947) is an Indian-born British and American novelist. His work often combines magic realism with historical fiction and primarily deals with connections, disruptions, and migrations between Eastern wor ...
's account, and then reinstated it under his little-used first name Ahmed, before backing down and restoring it to his preferred name. In the fall of 2014, Facebook began requiring
drag performer Drag is a performance of exaggerated femininity, masculinity, or other forms of gender expression, usually for entertainment purposes. Drag usually involves cross-dressing. A drag queen is someone (usually male) who performs femininely and a drag ...
s to change their Facebook identities to their legal names, notably including performer
Sister Roma Michael Williams, (born December 22, 1962), known professionally as Sister Roma, is an American drag queen activist and actress. Career Roma was the long-time art director at gay pornography studio Hot House Entertainment until Hot House was bo ...
. This is reported to be the work of a single person systematically reporting them.


U.S. Department of Justice

In November 2011 the
United States Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a United States federal executive departments, federal executive department of the U.S. government that oversees the domestic enforcement of Law of the Unite ...
said that it wants to retain the ability under the
Computer Fraud and Abuse Act The Computer Fraud and Abuse Act of 1986 (CFAA) is a United States cybersecurity bill that was enacted in 1986 as an amendment to existing computer fraud law (), which had been included in the Comprehensive Crime Control Act of 1984. Prior ...
to prosecute people who provide false information online with the intent to harm others. This statement, coming as it did shortly after the Google+ and Facebook actions, raised fears that web users could face criminal prosecution for using pseudonyms. The Justice Department said it would use that power only in select cases, such as a case in 2011 where it prosecuted a woman who used a
MySpace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...
account under a fake name to bully a 13-year-old girl who eventually committed suicide.


References

{{Reflist, colwidth=30em Pseudonyms Identity management