Nya Fröken Sverige ''(in English: New Miss Sweden)'' was a
Swedish beauty pageant, under administration of the swimsuit producer
Panos Emporio. The recruitment process is based on personal interviews and education backgrounds, and no traditional swimsuit competition is arranged. The very first winner
Josephine Alhanko competed at the
Miss Universe
Miss Universe is an annual international major beauty pageant that is run by a Thailand and Mexican-based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stree ...
in 2006 and was placed as semi-finalist, but it was later discovered that the two pageants are fundamentally different and the national director decided to abolish international beauty competitions. The contest is a branch of the former
Miss Sweden pageant, that existed between 1949 and 2005. Politician
Sara Skyttedal participated in 2006 and made it to the final.
The 2006 contest was broadcast in eight countries, due to
English oral presentations and became the second most worldwide viewed national beauty pageant, after the
Miss USA
Miss USA is an American beauty pageant that has been held annually since 1952 to select the entrant from United States in the Miss Universe pageant. The Miss Universe Organization operated both pageants, as well as Miss Teen USA, until 2020. ...
pageant. In 2009 before crowning
Azra Duliman the Nya Fröken Sverige pageant lost the Miss Universe franchise to
Miss Universe Sweden organisers. And
Renate Cerljen was sent to the
Miss Universe 2009 pageant.
Titleholders
External links
Official homepage
New Miss Sweden
Recurring events established in 2006
Swedish awards
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