Nubia Technology is a Chinese

smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...

manufacturer headquartered in

Shenzhen Shenzhen is a prefecture-level city in the province of Guangdong, China. A Special economic zones of China, special economic zone, it is located on the east bank of the Pearl River (China), Pearl River estuary on the central coast of Guangdong ...

, Guangdong. Originally established as a wholly owned subsidiary of ZTE in 2012, it became an independent company in 2015 and received a significant investment from

Suning Holdings Group Suning Holdings Group Co., Ltd. () is a Chinese privately held company. The company shared the same founder Zhang Jindong with the listed company Suning.com, but Suning Holdings was the unlisted portion of Zhang's unincorporated Suning Group. Ac ...

and Suning Commerce Group in 2016. ZTE reduced its stake in Nubia to 49.9% in 2017, officially meaning Nubia was no longer considered a subsidiary of ZTE, but more of an associate company. In February 2016 Nubia became a sponsor of Jiangsu Suning F.C. for a reported . The company hired footballer

Cristiano Ronaldo Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional Association football, footballer who plays as a Forward (association football), forward for and Captain (association football), captains both Saudi Pr ...

to promote the mobile phone of the company in May 2016. In 2017, ''

China Daily ''China Daily'' ( zh, s=中国日报, p=Zhōngguó Rìbào) is an English-language daily newspaper owned by the Central Propaganda Department of the Chinese Communist Party. Overview ''China Daily'' has the widest print circulation of any ...

'' reported that Nubia would build a factory in

Nanchang Nanchang is the capital of Jiangxi, China. Located in the north-central part of the province and in the hinterland of Poyang Lake Plain, it is bounded on the west by the Jiuling Mountains, and on the east by Poyang Lake. Because of its strate ...

, Jiangxi Province. In April 2018, Nubia Technology launched a gaming sub-brand, named REDMAGIC (红魔). REDMAGIC announced its new 5G compatible device REDMAGIC 5G on March 12, 2020, in Shanghai. REDMAGIC is known for being the first smartphone brand to put cooling fans inside their phones. The company also unveiled a partnership with Chinese esport team Royal Never Give Up, to further expand its brand among esport enthusiasts. On 13 April 2020, the company unveiled a brand new logo as well as its new brand vision. In March 2022, Nubia unveiled the first gaming phone featuring an under-display camera technology, the REDMAGIC 7 Pro. In 2023, Nubia released the Red Magic 8S Pro, touted as the strongest gaming phone to date. In 2024, Nubia released the Red Magic 9S Pro+ with the highest Antutu smartphone score to date. In July 2024, RedMagic announced its entry in the computer category with its first gaming laptop, the Titan 16 Pro, available in China and global markets, while in September, they launched their first gaming tablet, the Nova gaming pad.

Products

Smartphone

RedMagic sub-brand

Nubia

* 2024 — Nubia Neo 2 * 2025 — Nubia Z70S (also ''Pro'', ''Ultra'' and ''Ultra Photographer Edition'')

References

External links

* {{Electronics industry in China Manufacturing companies based in Shenzhen Mobile phone companies of China Mobile phone manufacturers Electronics companies of China Chinese brands Flexible displays 2015 in Shenzhen