Now (formerly Now TV and often stylised as NOW) is a subscription over-the-top

streaming television Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable t ...

service launched in the United Kingdom in 2012. It is operated by

Sky Group Sky Group Limited is a British media and telecommunications conglomerate owned by Comcast and headquartered in London. It has operations in the United Kingdom, Ireland, Germany, Austria, Switzerland and Italy. Sky is Europe's largest media co ...

in Europe, and

Xfinity Comcast Cable Communications, LLC, doing business as Xfinity, is an American telecommunications business segment and division of the Comcast Corporation. It is used to market consumer cable television, internet, telephone, and wireless servic ...

in the US; both owned by the American media conglomerate

Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...

. Now offers both live streaming and

video-on-demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting ...

without a contract. The service offers "passes" for various types of content, for a monthly fee on a pay-as-you-go basis. Differing passes offer films, sports and entertainment from Sky such as material from

Sky Atlantic Sky Atlantic is a British pay television channel owned by Sky Group, Sky Group Limited that launched in 2011 and broadcasts in the United Kingdom and Ireland. The channel airs original British-produced dramas like ''Fortitude (TV series), F ...

and

Sky Cinema Sky Cinema is a British subscription film service owned by Sky Group (a division of Comcast). In the United Kingdom, Sky Cinema channels currently broadcast on the Sky satellite and Virgin Media cable platforms, and in addition Sky Cinema ...

, and from British and American licensed third-parties such as

Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...

. The service is available to consumers through retail

Roku Roku ( ) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company. As of 2024, Roku is the U ...

-based Now TV

digital media player A digital media player (also known as a streaming device or streaming box) is a type of consumer electronics device designed for the storage, playback, or viewing of digital media content. They are typically designed to be integrated into a h ...

s (in both

set-top box A set-top box (STB), also known as a cable converter box, cable box, receiver, or simply box, and historically television decoder or a converter, is an information appliance device that generally contains a Tuner (radio)#Television, TV tuner inpu ...

and

HDMI High-Definition Multimedia Interface (HDMI) is a proprietary digital interface used to transmit high-quality video and audio signals between devices. It is commonly used to connect devices such as televisions, computer monitors, projectors, gam ...

dongle A dongle is a small piece of computer hardware that connects to a port on another device to provide it with additional functionality, or enable a pass-through to such a device that adds functionality. In computing, the term was initially synony ...

form factors) as well as via an app on computers, various mobile devices, some game consoles and set-top boxes. It is separate from and not viewable through the

Sky Go Sky Go is a streaming television service from Sky Group provided free for Sky TV subscribers in the United Kingdom and Ireland. It complements Sky TV by allowing subscribers to watch live and on demand Sky TV via an internet connection on the ...

Internet service, or via Sky's digital satellite television service

Sky Q Sky Q is a subscription-based television and entertainment service operated by British satellite television provider Sky, as a part of its operations in Austria and Germany, Ireland, Italy and in the UK. The name also refers to the Sky Q set-to ...

History and coverage

Sky Picnic

Sky Picnic was a proposed pay television service which would have sat alongside

Freeview Freeview may refer to: *Freeview (Australia), the marketing name for the digital terrestrial television platform in Australia *Freeview (New Zealand), a digital satellite and digital terrestrial television platform in New Zealand *Freeview (UK), a ...

and Top Up TV on the

digital terrestrial television Digital terrestrial television (DTTV, DTT, or DTTB) is a technology for terrestrial television, in which television stations broadcast television content in a digital signal, digital format. Digital terrestrial television is a major technologica ...

(DTT) platform in the United Kingdom. The proposal detailed replacing Sky's three

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...

channels (

Sky News Sky News is a British free-to-air television news channel, live stream news network and news organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of ...

Sky Sports News Sky Sports News (SSN) is a British pay television, paid television sports news channel run by Sky Group, Sky, a division of Comcast. History Sky Sports first started broadcasting sports news bulletins when it began broadcasting the Premi ...

and Sky Three) with five pay TV channels: Sky Sports 1,

Sky Movies SD1 Sky Cinema is a British subscription film service owned by Sky Group (a division of Comcast). In the United Kingdom, Sky Cinema channels currently broadcast on the Sky satellite and Virgin Media cable platforms, and in addition Sky Cinema on ...

plus

Sky One Sky One was a British pay television channel operated and owned by Sky Group (a division of Comcast). Originally launched on 26 April 1982 as Satellite Television, it was Europe's first satellite and non- terrestrial channel. From 31 July 1989, ...

during the evening with one hour of Sky News content. There would also be two further daytime channels: a factual channel and a children's channel. It was first proposed in 2007 but was subject to a public consultation by

Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, internet, telecommunications and mail, postal industries of the United Kingdom. Ofcom has wide-rang ...

. Whilst the service was cleared to launch in 2010 it never officially launched, Sky having put it on hold in 2008. The Sky Picnic proposal was ultimately superseded by the internet-based Now TV platform.

Now TV

Now TV was unveiled by

Sky UK Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), Trade name, trading as Sky, is a British broadcasting, broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone ...

in March 2012, and designed for people who have no existing

pay TV Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...

subscription. Its official launch was on 17 July 2012, initially providing films, putting it in competition with

Lovefilm LoveFilm was a United Kingdom–based provider of DVD-by-mail and streaming video on demand in the United Kingdom, Sweden, Norway, Denmark and Germany. Acquired by Amazon.com in 2011, the service had reached 2 million subscribers. It claimed o ...

and

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

. The Now TV service was later extended to other territories covered by the Sky Group. In 2014 a similar internet service called "Sky Online" was launched by

Sky Deutschland Sky Deutschland GmbH, branded as Sky, is a German media company that operates a direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland (through Sky Switzerland). It provides a collection of basic and premium digital su ...

in Germany and Austria, and by

Sky Italia Sky Italia S.r.l. is an Italian satellite television platform owned by the American media conglomerate Comcast. Sky Italia also broadcasts three national free-to-air television channels: TV8, Cielo, and Sky TG24. Pay TV services on the Sky ...

in Italy in 2015. In 2016, Sky Online in Germany and Austria was revamped as "Sky Ticket" and structured the same as Now TV in the UK, and was rebranded in Italy under the original British name of Now TV. On 26 April 2017, Now TV launched in Ireland. On 11 September 2017, the service launched as simply "Sky" in Spain, the first Sky-branded product in that country. In March 2019, Sky X launched in Austria, making use of a blend of Now TV and

elements, and replaced Sky Ticket, as an offering between Sky Ticket and the full TV service Sky Q. On 1 September 2020, Sky stopped offering the product in Spain. In Summer 2016, Sky UK extended the brand to telecommunication services by launching contract-free budget broadband internet in the UK, initially named Now TV Combo, and from early 2018 branded as Now Broadband. In early 2021, Now TV rebranded as NOW. In Summer 2022, Sky Ticket rebranded to WOW.

Spain

Sky España was a service of

Sky The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...

and supplied over-the-top

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

and

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...

service accessible only through the

Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...

created to compete with

Movistar+ Movistar Plus+ (formerly Movistar+) is the trade name of the subscription platform for digital television owned by , which operates in Spain. The service is distributed via optical fiber and ADSL as well as with satellites such as Astra. The pl ...

, and

Amazon Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

Yoigo Xfera Móviles, S.A.U., Trade name, d/b/a Yoigo, is a Spanish telecommunications company in Spain and a subsidiary of the Spanish telecommunications company :es:Grupo MásMóvil, Grupo MásMóvil, a subsidiary of MásOrange. Although it commerc ...

is an operator of Internet and mobile services which maintains an exclusive agreement that allows customers to the rate into Fibra + la Sinfín with unlimited fibre access to Sky España service for €6 per month. The service ceased to be available on 1 September 2020. Some content had already disappeared prior to it closing on 10 August 2020. Sky returned to the Spanish market in 2023 with the introduction of SkyShowtime.

United States

On 23 May 2023,

(parent company of Sky Group) announced plans to launch a U.S. version of Now TV as part of its

cable and broadband unit, which will be priced at US$25 per-month and include linear cable networks and

free ad-supported streaming television Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by a ...

(FAST) services from Xumo Play and other partners.

Content and channels

Upon its UK debut in 2012, Now TV offered only films at first, adding sports in March 2013, and entertainment channels in October 2013. Film and entertainment channels are accessed by paying a monthly fee, and sports on an ad-hoc basis ("pay as you go"). Unlike Sky's flagship satellite TV service, Now TV does not require a long-term contract. Now TV offers "passes" with a specific set of content or channels that can be watched on demand or as live TV. The "Entertainment" pass has general entertainment content/channels from Sky itself (e.g.

) and third-parties (e.g.

Comedy Central Comedy Central is an American Cable television in the United States, cable television channel, channel owned by Paramount Global through its Paramount Media Networks, network division's Paramount Media Networks#MTV Entertainment Group, MTV Ente ...

), whilst the "Kids" pass covers children's networks such as

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

, and a "Sky Cinema" pass offers over a thousand films from

. There is also a dedicated " Hayu" pass, and a "Sports" pass (which offers a daily or monthly option), along with a sports pass solely for mobile devices to stream live

Sky Sports Sky Sports is a group of British broadcasting of sports events, subscription sports channels operated by the satellite television, satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television ...

channels. The Now TV boxes and dongles have extra downloadable apps that provide access to free catch-up or streaming services such as

BBC iPlayer BBC iPlayer (stylised as iPLAYER or BBC iPLAYER) is a video on demand service from the BBC. The service is available Over-the-top media service, over-the-top on a wide range of devices, including Mobile phone, mobile phones and Tablet computer ...

ITVX ITVX is a British Over-the-top media services, over-the-top and ad-supported Streaming television, streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, Free ...

, and

UKTV Play U (formerly known as UKTV Play) is a video on demand service owned by UKTV, which is operated by the BBC's commercial subsidiary BBC Studios. The service launched on 4 August 2014 and offers catch-up programming and previously live broadcasts fr ...

, as well as access to Sky Store,

(added in late 2018),

Peacock Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...

(added in November 2021), Sky Sports Box Office,

Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

(added in April 2020) and

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. From Spring 2020, Now TV provided access to

BT Sport TNT Sports (formerly BT Sport) is a group of pay television sports channels in the United Kingdom and Republic of Ireland, Ireland. Now owned by Warner Bros. Discovery Sports Europe, Warner Bros. Discovery and BT Group, they first launched as B ...

, and at the same time Now TV became available for

BT TV EE TV (formerly BT Vision and then BT TV until 2023) is a subscription IPTV service offered by EE; a brand of British telecommunications company BT Group. It requires the signing up to and use of the EE Broadband internet and phone service, w ...

customers. On 28 June 2022,

National Geographic ''National Geographic'' (formerly ''The National Geographic Magazine'', sometimes branded as ''Nat Geo'') is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine ...

departed the service as its programming moved over to Disney+. In its place, Now users had access to UKTV's mystery drama channel Alibi and NBC News Now, whilst customers with the Sky Cinema subscription package could access a range of films from Paramount+.

List of channels on Now

Entertainment

Sky Showcase Sky Showcase is a British pay television channel which launched on 1 September 2021. It is owned and operated by Sky Group, a division of American media company Comcast. Sky Showcase was announced on 28 July 2021, along with Sky Max, as a rep ...

Sky Max Sky Max is a British pay television channel and on-demand service which launched on 1 September 2021. It is owned and operated by Sky Group, a subsidiary of Comcast. The service broadcasts a variety of drama, comedy-drama, and unscripted serie ...

Sky Witness Sky Witness is a British pay television channel owned and operated by Sky, a division of Comcast. The channel primarily broadcasts procedural dramas from the United States aimed at the 18–45 age demographic. Sky Italia broadcasts an Italia ...

* U&Alibi *

U&Gold U&Gold is a British pay television, premium television channel from the UKTV network that was launched in late 1992 as UK Gold before it was rebranded UKTV Gold in 2004. In 2008, it was split into current flagship channel Gold and miscellaneous ...

* Sky Comedy *

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

* Sky Documentaries * Sky Crime * Sky Nature * Sky History *

Sky Sci-Fi Sky Sci-Fi (formerly Sci Fi Channel and Syfy) is a British pay television tv channel, channel owned and operated by Sky Limited, Sky, a division of Comcast. Launched as The Sci-Fi Channel, it was relaunched as Syfy on 13 April 2010, as part o ...

Sky Arts Sky Arts (originally launched as Artsworld) is a British free-to-air television channel offering 24 hours a day of programmes dedicated to highbrow arts, including theatrical performances, films, documentaries and music (such as opera perfor ...

Films

Premiere * Sky Cinema Feel Good * Sky Cinema Hits * Sky Cinema Action * Sky Cinema Animation * Sky Cinema Family * Sky Cinema Comedy * Sky Cinema Sci-Fi Horror * Sky Cinema Thriller * Sky Cinema Greats * Sky Cinema Drama

Kids

* Nick Jr. *

Nicktoons Nicktoons is the brand name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Paramount Global) in their copyright bylines. Since ...

Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...

Boomerang A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...

Cartoonito Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and Block programming, programming blocks aimed at preschool children. The name combines the "cartoon" with the Spanish language, Spanish suffix " ...

* Sky Kids * DreamWorks Channel (On Demand only) * Moonbug Kids (On Demand only)

Sport

* Sky Sports Main Event * Sky Sports Premier League * Sky Sports Football * Sky Sports Cricket * Sky Sports Golf * Sky Sports F1 * Sky Sports Action * Sky Sports + *

Sky Sports Racing Sky Sports Racing (formerly At The Races) is a British pay television channel devoted primarily to horse racing. The channel is operated by ATTHERACES Limited, a joint venture between Sky Group, Arena Racing Company and various racecourses. ...

* Sky Sports Box Office * Sky Sports Mix * Sky Sports Tennis * Sky Sports Extra

Devices

Now is available on a number of platforms, providing access via both big-screen and small screen mobile devices (correct as of March 2025): * PC and Mac via modern web browser (Chrome, Safari, Edge and Firefox are recommended) *

AirPlay Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day (spins) would have a significant amount of airplay. Music which became very popular on jukeboxes, in n ...

on supported devices * Android phones, tablets and TV via app. *

iOS 13 iOS 13 is the thirteenth major release of the iOS mobile operating system developed by Apple for the iPhone, iPod Touch and HomePod. The successor to iOS 12, it was announced at the company's Worldwide Developers Conference (WWDC) on June ...

or later devices via app. *

Amazon Fire The Amazon Fire, formerly called the Kindle Fire, is a line of tablet computers developed by Amazon. Built with Quanta Computer, the Kindle Fire was first released in November 2011, featuring a color 7-inch multi-touch display with IPS tech ...

devices *

Xbox One The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to Xbox 360 and the third console in the Xbox#Consoles, Xbox series. It was first released in North America, parts of Europe, Austra ...

and

Xbox Series X/S The Xbox Series X and Xbox Series S are the fourth generation of consoles in the Xbox series, succeeding the previous generation's Xbox One. Released on November 10, 2020, the higher-end Xbox Series X and lower-end Xbox Series S are part o ...

(

Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the Xbox (console), original Xbox, it is the second console in the Xbox#Consoles, Xbox series. It was officially unveiled on MTV on May 12, 2005, with detail ...

no longer supported) *

PlayStation 4 The PlayStation 4 (PS4) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 3 in February 2013, it was launched on November 15, 2013, in North America, November 29, 2013, in ...

and

PlayStation 5 The PlayStation 5 (PS5) is a home video game console developed by Sony Interactive Entertainment. It was announced as the successor to the PlayStation 4 in April 2019, was launched on November 12, 2020, in Australia, Japan, New Zealand, North ...

(

PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on ...

no longer supported) *

LT (Purple), XS, 3 (Black), Streaming Stick *

Apple TV Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...

4th generation and later (3rd gen no longer supported) *

Chromecast Chromecast is a discontinued line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streaming media, streamed audio-visual content on a high-definition television or home audio system. The u ...

Gen 2 and later *

Hisense Hisense Group Co., Ltd. is a Chinese multinational major appliance and electronics manufacturer headquartered in Qingdao, Shandong province. Television sets are its main product, and it has been the largest TV manufacturer in China by market ...

TV 2022 models with VIDAA 6.0 and later *

YouView YouView TV Ltd is a British media company, a partnership of four broadcasters: the BBC, ITV, Channel 4 and 5; and two telecommunications operators, BT Group and TalkTalk Group (formerly also Arqiva). It launched in 2012 the hybrid television ...

including

TalkTalk TV TalkTalk TV is a UK-based consumer television and video on demand service, operated by the TalkTalk Group. It originally launched in 2000. In September 2012, the current TalkTalk TV was launched in partnership with YouView. Its television and ...

Gen 2 and later (the full Now TV service was added on 21 February 2020) *

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

Bravia most TVs manufactured since 2016 * LG selected smart TVs, Blu-ray players and sound bars from 2018 and later *

Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...

selected smart TVs manufactured since 2016 * Now TV proprietary devices (no longer sold, white boxes are no longer supported) The service offers streams at up to

720p 720p (720 lines progressive) is a progressive HD signal format with 720 horizontal lines/1280 columns and an aspect ratio (AR) of 16:9, normally known as widescreen HD (1.78:1). All major HD broadcasting standards (such as SMPTE 292M) includ ...

resolution (or up to

1080p 1080p (1920 × 1080 progressively displayed pixels; also known as Full HD or FHD, and BT.709) is a set of HDTV high-definition video modes characterized by 1,920 pixels displayed across the screen horizontally and 1,080 pixels down the sc ...

resolution, when subscribed to Now TV HD Boost at an extra cost) depending on the playback device. It uses

adaptive bitrate streaming Adaptive bitrate streaming is a technique used in streaming multimedia over computer networks. While in the past most video or audio streaming technologies utilized streaming protocols such as RTP with RTSP, today's adaptive streaming techn ...

Now TV hardware

In July 2013, Sky launched a white Now TV-branded

streaming box, allowing users to stream Now TV content to their television via an analogue baseband connection or an HDMI input. It retailed for £9.99. It has limited access to the Roku Channel Store and only a pre-approved list of channels can be downloaded. A number of third-party channels can be side-loaded to the device using its Developer Mode. In August 2015, Sky launched the Now TV Box 2 (based around a 2015 Roku 2) in black. It offers the same content as the original Now TV (white) box, but has a faster processor, an

Ethernet Ethernet ( ) is a family of wired computer networking technologies commonly used in local area networks (LAN), metropolitan area networks (MAN) and wide area networks (WAN). It was commercially introduced in 1980 and first standardized in 198 ...

port alongside Wi-Fi, a USB port and an SD card slot (not functional by default), and is capable of outputting at full HD (

) resolution. Unlike the original Now TV Box, the Now TV Box 2 does not have an analogue audio/video output socket. The Now TV Smart Box ("Smart Box with Freeview"), coloured black with a blue logo, was launched exclusively in the UK in July 2016. It includes access to

channels through an aerial, via an internal DTT tuner that allows the user to pause (for up to 30 minutes) and rewind live TV. In January 2018, Sky introduced the Now TV Smart Stick

which plugs directly into a TV's

input and includes voice search. It was noted as the cheapest smart TV stick in the UK, costing £14.99 at launch compared to £39.99 for its rival Amazon Fire TV Stick. The second generation Now TV Smart Box ("Smart Box with 4K") was introduced in September 2018 and is coloured black with a pink logo. It is smaller in size (mainly due to the removal of the Freeview TV tuner) and includes the voice search capability from the Smart Stick. This box is capable of streaming at

2160p 4K resolution refers to a horizontal display resolution of approximately 4,000 pixels. Digital television and digital cinematography commonly use several different 4K resolutions. In television and consumer media, 38402160 (4K UHD) with a 16:9 asp ...

(4K) resolution. NOW TV recently re-branded to NOW has announced late in 2021 that it is discontinuing all NOW hardware products.

Reception

As of Q4 2018, Now TV had a 10% share in the UK OTT subscription market, placing it third behind Netflix and

Trademark disputes

Before its launch, Hong Kong–based

PCCW PCCW Limited (formerly known as Pacific Century CyberWorks Limited) is a Hong Kong–based information and communication technology (ICT) and telecommunications company. The company is the major owner of telecommunications company HKT Limited, ...

filed trademark complaints about British Sky Broadcasting's (BSkyB) Now TV service. In October 2012, a High Court judgment in London ruled that BSkyB did not infringe PCCW's rights regarding the Now TV name.

References

External links

* for the United Kingdom and Ireland * for Germany (WOW) * for Italy * for Austria (Sky X) {{Television in Italy Sky Group Internet properties established in 2012 2012 establishments in the United Kingdom Video on demand services Streaming television in the United Kingdom