Nortal is a multinational

strategic Strategy (from Greek στρατηγία ''stratēgia'', "troop leadership; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the "art o ...

change Change, Changed or Changing may refer to the below. Other forms are listed at Alteration * Impermanence, a difference in a state of affairs at different points in time * Menopause, also referred to as "the change", the permanent cessation of t ...

and

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

company headquartered in

Tallinn Tallinn is the capital city, capital and List of cities in Estonia, most populous city of Estonia. Situated on a Tallinn Bay, bay in north Estonia, on the shore of the Gulf of Finland of the Baltic Sea, it has a population of (as of 2025) and ...

Estonia Estonia, officially the Republic of Estonia, is a country in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the Baltic Sea across from Sweden, to the south by Latvia, and to the east by Ru ...

, with operations in the UK, US,

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

, the

Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...

and

Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...

. Nortal provides

public sector The public sector, also called the state sector, is the part of the economy composed of both public services and public enterprises. Public sectors include the public goods and governmental services such as the military, law enforcement, pu ...

and

private sector The private sector is the part of the economy which is owned by private groups, usually as a means of establishment for profit or non profit, rather than being owned by the government. Employment The private sector employs most of the workfo ...

clients data-driven

business transformation In management it has been said that business transformation involves making fundamental changes in how business is conducted in order to help cope with shifts in market environment. However this is a relatively narrow definition that overlooks o ...

. Most notably a large part of the digitalization of Estonia's governmental

e-services Electronic services or e-services are services that make use of Information and communication technology, information and communication technologies (ICTs). The three main components of e-services are: # service provider; # service receiver; and ...

has been planned and implemented by Nortal and its Estonian predecessor Webmedia. Nortal is a keen promoter of

good governance Good governance is the process of measuring how public institutions conduct public affairs and manage public resources and guarantee the realization of human rights in a manner essentially free of abuse and corruption and with due regard for t ...

through

e-government E-government (known for electronic government) involves utilizing technology devices, such as computers and the Internet, for faster means of delivering public services to citizens and other persons in a country or region. E-government offer ...

focusing on removing obstacles of

human development Human development may refer to: * Development of the human body ** This includes physical developments such as growth, and also development of the brain * Developmental psychology * Development theory * Human development (economics) * Human Develo ...

, reducing hidden

transaction cost In economics, a transaction cost is a cost incurred when making an economic trade when participating in a market. The idea that transactions form the basis of economic thinking was introduced by the institutional economist John R. Commons in 1 ...

s in societies, increasing transparency of administration, reducing

waste Waste are unwanted or unusable materials. Waste is any substance discarded after primary use, or is worthless, defective and of no use. A by-product, by contrast is a joint product of relatively minor Value (economics), economic value. A wast ...

and increasing overall procedural

efficiency Efficiency is the often measurable ability to avoid making mistakes or wasting materials, energy, efforts, money, and time while performing a task. In a more general sense, it is the ability to do things well, successfully, and without waste. ...

History

Nortal was established in 2000 under the name Webmedia in

Tartu Tartu is the second largest city in Estonia after Tallinn. Tartu has a population of 97,759 (as of 2024). It is southeast of Tallinn and 245 kilometres (152 miles) northeast of Riga, Latvia. Tartu lies on the Emajõgi river, which connects the ...

, Estonia. The company began its journey focusing on web development and quickly grew in prominence within the region. By 2006, Webmedia expanded its operations to

Lithuania Lithuania, officially the Republic of Lithuania, is a country in the Baltic region of Europe. It is one of three Baltic states and lies on the eastern shore of the Baltic Sea, bordered by Latvia to the north, Belarus to the east and south, P ...

Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...

and

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

, doubling its workforce. In 2008, Webmedia opened a branch office in

Qatar Qatar, officially the State of Qatar, is a country in West Asia. It occupies the Geography of Qatar, Qatar Peninsula on the northeastern coast of the Arabian Peninsula in the Middle East; it shares Qatar–Saudi Arabia border, its sole land b ...

and received a recognition from Deloitte & Touché, which ranked Webmedia among the 30 fastest-growing companies in Central and

Eastern Europe Eastern Europe is a subregion of the Europe, European continent. As a largely ambiguous term, it has a wide range of geopolitical, geographical, ethnic, cultural and socio-economic connotations. Its eastern boundary is marked by the Ural Mountain ...

, and among the 500 fastest-growing technology companies in the EMEA region. In 2010, Webmedia acquired the healthcare unit of Cybernetica AS, adding laboratory information system to eHealth product line. The following year in 2011, Webmedia Group AS acquired Finnish CCC Corporation Oy, a systems' development partner for

telecommunication Telecommunication, often used in its plural form or abbreviated as telecom, is the transmission of information over a distance using electronic means, typically through cables, radio waves, or other communication technologies. These means of ...

shipping Freight transport, also referred to as freight forwarding, is the physical process of transporting commodities and merchandise goods and cargo. The term shipping originally referred to transport by sea but in American English, it has been ...

and industrial companies, resulting in the largest

software development Software development is the process of designing and Implementation, implementing a software solution to Computer user satisfaction, satisfy a User (computing), user. The process is more encompassing than Computer programming, programming, wri ...

company in the Baltics, and they rebranded into Nortal. In 2012, Nortal helped create the electronic financial management platform GIFMIS (Government Integrated Financial Management and Information System) for the federal government of

Nigeria Nigeria, officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf of Guinea in the Atlantic Ocean to the south. It covers an area of . With Demographics of Nigeria, ...

, an integral part of the Treasury Single Account (TSA) financial policy, going on to save N153 billion and uncover about 46,000 ghost workers by 2013. Nortal was also the IT-partner for the first Estonian e-census in which 66% of the population participated over the internet. One of the founding members, Taavi Kotka left Nortal to become the first Chief Information Officer of the Estonian government and one of the founders of the e-Residency program. In 2016, Nortal acquired

marketing automation Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to automate repetitive tasks and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and ...

and

lead management Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection b ...

company Element, based in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

. The same year, Nortal Group shareholders bought back 50% of Group shares from Enterprise Investors and LHV Pension Funds, regaining full ownership of the company. In 2018, Nortal opens an office in

Düsseldorf Düsseldorf is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in the state after Cologne and the List of cities in Germany with more than 100,000 inhabitants, seventh-largest city ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

and acquires U.S. Company Dev9, expanding its North American footprint. In 2020, Nortal announced selling off its marketing automation division in Sweden via a management buyout. The company acquired Schütze AG, a leading strategic consulting and software engineering company in Germany. In 2022, Nortal acquired Skelia in

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

and

Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...

and launched the daughter company Pwrteams as well as establishing operations in

. In 2023, Nortal expanded into the UK and established a delivery center in Guadalajara,

. The company also acquired Questers in

Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...

, merging it with Pwrteams. In 2024, Nortal expanded into

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

and acquired the UK cybersecurity and defense company 3DOT Solutions.

Spin-off businesses

Over the years Nortal has been the start for several spin-off businesses, which continue to operate as separate companies, such as: *

ZeroTurnaround ZeroTurnaround was a Java development tools software company founded by Jevgeni Kabanov and Toomas Römer in 2007. It was acquired by Rogue Wave Software in 2017. In January 2019, Rogue Wave Software and the legacy ZeroTurnaround software product ...

* Plumbr * eInvoices Centre * OpenText ECM * Leanest Ltd.

Areas of expertise

Among some of its most noteworthy projects are also the electronic financial management platform GIFMIS for the federal government of

, e-tax system for

Botswana Botswana, officially the Republic of Botswana, is a landlocked country in Southern Africa. Botswana is topographically flat, with approximately 70 percent of its territory part of the Kalahari Desert. It is bordered by South Africa to the sou ...

Unified Revenue Service (BURS) and Invest Easy, major government e-services portal for the

Sultanate of Oman Oman, officially the Sultanate of Oman, is a country located on the southeastern coast of the Arabian Peninsula in West Asia and the Middle East. It shares land borders with Saudi Arabia, the United Arab Emirates, and Yemen. Oman’s coastline ...

. Invest Easy is widely acknowledged and awarded EODB (ease of doing business) project that has had substantial impact on local business environment and climate in

Oman Oman, officially the Sultanate of Oman, is a country located on the southeastern coast of the Arabian Peninsula in West Asia and the Middle East. It shares land borders with Saudi Arabia, the United Arab Emirates, and Yemen. Oman’s coastline ...

. Following successful launch and implementation of Invest Easy portal, Oman made an unprecedented leap in the Ease of Doing Business Ranking of World Bank's annual Doing Business 2017 report, jumping 127 places in category ’Starting a Business’ compared to previous year. Invest Easy has also been awarded: H H Sheikh Salem al Ali al Sabah Informatics Award 2016 in the Government category; Al Roya Economic Award for Best Government to Business e-service; GCC e-Government Award for Best Government to Business e-service etc. UNCTAD (GER.co rating) rated Invest Easy portal in Oman with a perfect score of 10/10, naming it one of the five best government-to-business (G2B) solutions in the world Among other examples, in Germany the company launched an award-winning pilot to manage digital prescriptions, paired with medical video consultations in the federal state of Hessen, together with Optica and other partners.

Operations

Since the founding of the company in 2000, Nortal's solutions have been implemented in 60 countries across three continents. Nortal has 15 home markets –

Finland Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...

UAE The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a federal elective monarchy made up of seven emirates, with Abu Dhabi serving as i ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

, Mexico, Poland, Saudi Arabia, Canada, the United Kingdom and Austria.

People

The company has been owned entirely by employees since 2016. The chairman of the board of Nortal is Priit Alamäe. The management board members include
Andre Krull, and Neringa Narbutiene

References

* {{Commons category-inline Software companies of Estonia Software companies established in 2000 2000 establishments in Estonia Estonian brands Information technology companies of Estonia International consulting firms