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, commonly known as "Noritake," is a tableware and technology company headquartered in
Nagoya is the largest city in the Chūbu region of Japan. It is the list of cities in Japan, fourth-most populous city in Japan, with a population of 2.3million in 2020, and the principal city of the Chūkyō metropolitan area, which is the List of ...
,
Aichi Prefecture is a Prefectures of Japan, prefecture of Japan located in the Chūbu region of Honshū. Aichi Prefecture has a population of 7,461,111 () and a geographic area of with a population density of . Aichi Prefecture borders Mie Prefecture to the ...
,
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
.


History

In 1876, Ichizaemon Morimura VI and his brother Toyo founded Morimura Gumi with the intent of establishing overseas trading by a Japanese company. By 1878, Toyo had established a business in New York selling Japanese antiques and other goods, including pottery. The company was renamed Morimura Brothers in 1881. By the 1890s, the company had shifted from retail to wholesale operations and started working on design improvements for the pottery and porcelain ware, which had become one third of its business. By 1899, all of the pottery and porcelain decorating factories in Tokyo and Kyoto had been consolidated in Nagoya, and the company started research on creating European style hard white porcelain in Japan. In 1904, key members of this trading company created the Nippon Toki Kaisha, Ltd. ("the Company that makes Japan's Finest China") in Japan. A new factory was built in Noritake, near Nagoya (now Noritake-shinmachi, Nishi-ku, Nagoya, Aichi). In 1914 the company succeeded in creating their first Western style dinner set, called "Sedan", to compete with European porcelain companies. Nippon Toki wares were mostly aimed at the European Market. This forerunner of the modern Noritake Company was founded in the village of Noritake, a small suburb near Nagoya, Japan. Most of the company’s early wares carried one of the various “Nippon” back stamps to indicate its country of origin when exported to Western markets. Today, many collectors agree that the best examples of “Nippon-era” (1891–1921) hand painted porcelain carry a back stamp used by "Noritake" during the Nippon era. By 1923, Nippon Toki was looking to streamline its paperwork using machines to handle large orders coming in from the United States, and was impressed by the Hollereth tabulating machines manufactured by the Computing-Tabulating-Recording Company (CTR). In May 1925, Morimura-Brothers entered into a sole agency agreement with CTR (which had been renamed
IBM International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
in 1924) to import the Hollerith machines into Japan. The first Hollerith tabulator in Japan was installed at Nippon Pottery in September 1925, making Noritake IBM's first customer in Japan. In 1939, Noritake started selling industrial grinding wheels based on its porcelain finishing technology. It now provides ceramic and diamond grinding and abrasive solutions for many industries. Other products currently manufactured by Noritake, also derived from its core tableware manufacturing technologies, include thick film circuit substrates, engineering ceramics, ceramic powder, and vacuum fluorescent displays, as well as heating furnaces and kilns, mixing technology, filtration systems, and cutting and grinding machines. Although consumers and collectors alike have called the tableware, "Noritake" (and/or simply, "Nippon") since the late 1920s, the Japanese parent company did not officially change its name to the Noritake Co., Limited until 1981. Evidently, since Noritake is the name of a place, the company was initially prohibited from registering the name as a
trade name A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
. The Noritake Garden in Nagoya features the production of its ceramics.


Overseas

Australia Noritake Australia Pty Ltd was established in 1958 and it is owned by Noritake Co., Limited. By the late 1960s Noritake brand had become a household name. Noritake is an official supplier to Qantas Airways for in-flight and ground-based operations. The brand has worked together with the airline and Australian designers such as Marc Newson and David Caon to create a crockery range for Qantas International First and Business. A subsequent collaboration with Australian chef Adam Liaw resulted in a crockery line called "Everyday by Adam Liaw". Noritake Australia also distributes industrial grinding wheels in the Australian market. Sri Lanka In 1973 Noritake constructed a factory in
Sri Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, also known historically as Ceylon, is an island country in South Asia. It lies in the Indian Ocean, southwest of the Bay of Bengal, separated from the Indian subcontinent, ...
. In 2016 this factory employed 1,200 people and exported 6 million pieces of porcelain annually.


References


Literature

* Neff Alden, Aimee, Collector Books. ''Collector's Encyclopedia of Early Noritake''. 1995 * Morikawa, Takahir, Maria Shobo Co., Ltd. ''Masterpieces of Early Noritake''. 2003 * Spain, David H., Schiffer Publishing, Ltd. ''Noritake Collectibles A to Z.''. 1995. * ''Collecting Noritake A to Z'', Art Deco & More, 1999 * ''Noritake Fancyware A to Z'', 2002 * ''Art Deco Noritake & More'', 2004 * ''Van Patten, Joan, Collector Books. ''The Collector’s Encyclopedia of Nippon Porcelain, Second Series, 1982. * ''The Collector’s Encyclopedia of Noritake'', 1984 (2000). * ''Van Patten’s ABC’s of Collecting Nippon Porcelain'', 2005.


External links


Noritake official global website

Noritake official website in India
{{Authority control Ceramics manufacturers of Japan Japanese porcelain Manufacturing companies based in Nagoya Manufacturing companies established in 1904 Japanese companies established in 1904 Companies listed on the Tokyo Stock Exchange Companies listed on the Nagoya Stock Exchange Japanese brands