''Non-Transferable'' is a 2017

romantic comedy Romantic comedy (also known as romcom or rom-com) is a sub-genre of comedy and Romance novel, romance fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount all obstacles. Ro ...

film written and directed by Brendan Bradley. The film was widely seen as getting onto the YouTuber film "trend", featuring other famous YouTubers such as Shanna Malcolm,

Shira Lazar Shira Lazar (born May 6, 1983) is a Canadian television personality, actress, writer, and video blogger. Lazar's writing has been featured on Hollywood.com, CBSNEWS.com, MSN.com, and others, and she has appeared as a host or as a guest at The ...

, Sara Fletcher and

Ashley Clements Ashley Clements is an American actress. She starred as Lizzie Bennet in the Emmy-winning web series '' The Lizzie Bennet Diaries''. Career Ashley Clements attended the University of San Diego and earned her MFA in Acting from the Old Globe. Sh ...

Plot

The film centers around a young woman named Amy Tyler, who books a surprise holiday to

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

with her boyfriend Josh Merit. However, the two separate before they are able to go onto the trip; therefore, she advertises her tickets online in search for another man with an identical name to her ex-boyfriend to go on the tour instead. The story, although written in 2012, bore similarities to a 2014 case of a 28-year-old Toronto man named Jordan Axani, who offered up free tickets to on

Reddit Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...

a girl named Elizabeth Gallagher, when he broke up with his girlfriend of the same name. Although his ticket had a strict no-transfer policy, as passport information was not required when booking, the ticket could be used by anyone with the same name. When a

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article about the story became popular, the script was given "new life". Brendan Bradley said that "I wrote this script five years ago", Bradley said, "and everyone told me ... 'This would never happen! This is too unrealistic!' And the project didn’t get any traction because everyone thought the premise was too crazy. And then it happened in real life."

Filmmaking model

Despite having minimal production money in and of themselves, Bradley and the film crew worked with Turkish tourist companies such as

Turkish Airlines Turkish Airlines (Turkish language, Turkish: ''Türk Hava Yolları''), or legally Türk Hava Yolları Anonim Ortaklığı, is the flag carrier of Turkey. , it operates scheduled services to 352 destinations (including cargo) in Europe, Asia, Oce ...

, the Ministry of Culture and Tourism and VIP Tourism Agency, as well as working with

Land Rover Land Rover is a brand of predominantly four-wheel drive, off-road capable vehicles, owned by British multinational car manufacturer Jaguar Land Rover (JLR), since 2008 a subsidiary of India's Tata Motors. JLR builds Land Rovers in Brazil ...

. These companies partially funded the trip, in exchange for featuring the airline, hotels and tourist attractions in the film. Brendan said he came up with the idea after reading ''Blockbusters'' by Anita Elberse, which explains why it's difficult for new filmmakers to enter the industry. This has been seen as a tactical move on by

in order to encourage

millennial Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ...

tourism. The Head of Sponsorships at the Turkish Ministry of Culture and Tourism, Irfan Onal, said "Digital and social media is the reality of the world today. We invest in it a lot because it's the best way to create a connection between Turkey as a destination and an individual." Ashley said "You watch '' Under the Tuscan Sun'' and you think, 'I must go to Tuscany! So beautiful!' ... n the film,we could showcase urkeyin a way that would make you go, 'Wow, Turkey is so beautiful and I had no idea!' Which was very much our experience going there. It's a country that's really at the

epicenter The epicenter (), epicentre, or epicentrum in seismology is the point on the Earth's surface directly above a hypocenter or focus, the point where an earthquake or an underground explosion originates. Determination The primary purpose of a ...

of so much history."

References

External links

* * {{IMDb title, 5176390 2017 films 2017 romantic comedy films American romantic comedy films 2010s American films