Nogger
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Nogger is a brand of
ice cream bar An ice cream bar is a frozen dessert featuring ice cream on a stick. The confection was patented in the US in the 1920s, with one invalidated in 1928. Description An ice cream bar is a frozen dessert on a stick. It features ice cream, disti ...
made by Langnese. It was first introduced in
West Germany West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...
in 1964, making it one of the oldest ice cream brands of
Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
.


Products

The original "Nogger" product is a
vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). ''Vanilla'' is not Autogamy, autogamous, so pollination ...
and
chocolate ice cream Chocolate ice cream is ice cream with natural or artificial chocolate flavoring. One of the oldest flavors of ice creams, it is also one of the world's most popular. While most often sold alone, it is also a base for many other flavors. Hist ...
with a coating of cocoa glaze,
hazelnut The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...
s and rusk pieces. A Nogger weighs 69 grams and has an energy value of 870 kilojoules (210 kilocalories). It is made from fat icing, hazelnut and rusk pieces,
skimmed milk Skimmed milk (British English), or skim milk (American English), is made when all the milkfat is removed from whole milk. It tends to contain around 0.1% to 0.3% fat. Background Historically, skimmed milk was used for fattening pigs, and was re ...
,
vegetable fat Vegetable oils, or vegetable fats, are oils extracted from seeds or from other parts of edible plants. Like animal fats, vegetable fats are ''mixtures'' of triglycerides. Soybean oil, grape seed oil, and cocoa butter are examples of seed oils, ...
, low-fat cocoa,
wheat flour Wheat flour is a powder made from the grinding of common wheat used for human consumption. Wheat varieties are called "soft" or "weak" if gluten content is low, and are called "hard" or "strong" if they have high gluten content. Hard flour, or ...
,
emulsifier An emulsion is a mixture of two or more liquids that are normally immiscible (unmixable or unblendable) owing to liquid-liquid phase separation. Emulsions are part of a more general class of two-phase systems of matter called colloids. Althou ...
,
salt In common usage, salt is a mineral composed primarily of sodium chloride (NaCl). When used in food, especially in granulated form, it is more formally called table salt. In the form of a natural crystalline mineral, salt is also known as r ...
and flavorings. Later Nogger products include: *Nogger Choc – introduced in 1986; it has a nut
nougat Nougat refers to a variety of similar confections made from a sweet paste hardened to a chewy or crunchy consistency.. The usual version in Western and Southern Europe is made from a mousse of whipped egg white sweetened with sugar or ho ...
cream core and
dark chocolate Dark chocolate is a form of chocolate made from cocoa solids, cocoa butter and sugar. It has a higher cocoa percentage than white chocolate, milk chocolate, and semisweet chocolate. Dark chocolate is valued for claimed—though unsupported— ...
ice cream. This core was initially soft and was replaced by a hard chocolate core in the 1990s. From 2001 to 2008, this ice cream was not available. In 2008 there was a re-release of Nogger Choc after a group on the social network
StudiVZ StudiVZ, SchülerVZ and MeinVZ was a social networking platform for students (in particular for college and university students in Europe) that was based in Berlin, Germany. The name is an abbreviation of the German expression ''Studentenverzeich ...
campaigned for its reintroduction. Having an energy value of 938 kilojoules (226 kilocalories), a Nogger Choc weighs 66 grams. It is an ice cream with vanilla flavor and nougat cream filling (16%), cocoa-based fat icing (16%) with white nougat (2%) and rusk pieces (2%), similar to Nogger. **Cremissimo Nogger Choc – variation of Nogger Choc sold under the Cremissimo brand (a German subsidiary brand of Langnese, itself one of many Unilever brands) in one-liter-containers. *Nogger Riegel –
caramel Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...
filling instead of the nut nougat core. *Nogger Toffee/Caramel – Sold in the Czech Republic, similar to Nogger Riegel. *Nogger Cherry – variation of Nogger with a cherry core. Previously sold in the Czech Republic. *Nogger Sandwich – variation of Nogger that is surrounded by two cookies. Originates in Albania, but was also sold in Germany and Turkey. *Nogger Black – In 2005, Nogger Black with
licorice Liquorice (Commonwealth English) or licorice (American English; see spelling differences; ) is the common name of ''Glycyrrhiza glabra'', a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring is ...
flavor was introduced in Sweden, but was withdrawn for 2007. It looked like regular Nogger, but was black with a little crisp in the coating and filled with
licorice Liquorice (Commonwealth English) or licorice (American English; see spelling differences; ) is the common name of ''Glycyrrhiza glabra'', a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring is ...
cream. In April 2005, the organization Center Against Racism claimed that GB's advertising campaign for Nogger Black was racist. GB had then started an advertising campaign where "Nogger" "Black" was written in graffiti style. Another variant of the advertisement conveyed an image with the text "Nogger + licorice = true" written in white chalk on asphalt with a heart symbol. Stig Wallin, chairman of the Center against Racism, stated that he read the advertising message as "
Nigger In the English language, ''nigger'' is a racial slur directed at black people. Starting in the 1990s, references to ''nigger'' have been increasingly replaced by the euphemistic contraction , notably in cases where ''nigger'' is Use–menti ...
+ licorice = true".The American journalist
Timothy Noah Timothy Robert Noah (born 1958) is an American journalist, author, and a staff writer at ''The New Republic''. Previously he was labor policy editor for ''Politico'', a contributing writer at MSNBC.com, a senior editor of ''The New Republic'' ass ...
at Slate Magazine believed that the name was an expression of race-baiting (use of offensive language in order to whip up anger). *Nogger Mint – Released in 2009.


Advertising

For years the ice cream was advertised in Germany with the slogan "''Nogger dir einen!''", which gained a certain level of notoriety. This slogan is no longer on the packaging today.


See also

* GB Glace *
List of Unilever brands This is a list of brands owned by the British multinational consumer goods company Unilever. Food and drink Condiments and extracts * Amino – food products (Poland) * Amora – French mayonnaise and dressings (France, Belgium and Mo ...


References

{{Heartbrand Ice cream brands Unilever brands Products introduced in 1964