Nocilla is a Spanish brand of
hazelnut
The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...
and
chocolate
Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods.
Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
spread similar to
Nutella
Nutella ( , , ; stylized in all lowercase) is a brand of brown, sweetened hazelnut cocoa spread. Nutella is manufactured by the Italian company Ferrero and was introduced in 1964, although its first iteration dates to 1963.
History
Pietro ...
,
sold in Spain and Portugal. It was first launched in the late 1960s, and after its acquisition from
Unilever
Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
in 2002 was manufactured by
Nutrexpa.
Slogan
''Leche, cacao, avellanas y azúcar... ¡¡No-ci-lla!!'': "Milk, cocoa, hazelnuts and sugar... No-ci-lla!!"
History
At the end of 1967, the Starlux group was inspired by a product of the Italian Ferrero group, the Nutella spreadable cream, to develop its own product for the Spanish market. Nocilla though has a third less hazelnut paste than Nutella. Nocilla's first slogan was ¡Qué snack! To make itself known among young people, Nocilla sponsored sports camps, children's events and bet heavily on advertising. In this way, Nocilla positioned itself as the main brand in its sector.
In 1997, Starlux shareholders sold the firm to the Knorr group,
which later passed into the hands of the Anglo-Dutch multinational Unilever. Five years later, the owners sold the brand to Grupo Nutrexpa, known for being the manufacturer of Cola Cao. Under their management, Nocilla launched new flavors and other products, such as buns.
After the division of Nutrexpa into two companies in 2014 and the distribution of the products of the old Nutrexpa between the two new companies that began operating in 2015, Nocilla came under the ownership of Idilia Foods.
See also
*
List of spreads
This is a list of spreads. A Spread (food), spread is a food that is literally spread, generally with a knife, onto food items such as bread or Cracker (food), crackers. Spreads are added to food to enhance the flavour or texture of the food, whic ...
References
External links
Official websiteBrand information
at Nutrexpa site.
Spreads (food)
Spanish brands
Spanish cuisine
Products introduced in 1967
Brand name condiments
Brand name chocolate
{{food-product-stub