Nobby's is Australia's largest nuts brand, manufactured by
The Smith's Snackfood Company
The Smith's Snackfood Company is a British-Australian snack food brand owned by the American multinational food, snack, and beverage corporation PepsiCo. It is best known for its brand of potato crisps. The company was founded by Frank Smith a ...
, the Australian snacks division of
PepsiCo
PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...
.
Nobby's products are typically sold in
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
s as well as
pub
A pub (short for public house) is in several countries a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. The term first appeared in England in the late 17th century, to differentiate private ho ...
s. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".
Description
Nobby's Nuts was founded by Max 'Nobby' Noblet (1913–1995) in the 1950s.
The brand is sold with a memorable
double entendre
A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, one of which is typically obvious, and the other often conveys a message that would be too socially unacc ...
tagline, "Nibble Nobby's nuts".
[ It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.
The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour." British advertising featured musician ]Noddy Holder
Neville John "Noddy" Holder (born 15 June 1946) is an English musician, songwriter and actor. He was the lead vocalist and rhythm guitarist of the English rock band Slade, one of the UK's most successful acts of the 1970s.
Known for his disti ...
, of rock
Rock most often refers to:
* Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids
* Rock music, a genre of popular music
Rock or Rocks may also refer to:
Places United Kingdom
* Rock, Caerphilly, a location in Wale ...
band Slade
Slade are a rock band formed in Wolverhampton, England in 1966. They rose to prominence during the glam rock era in the early 1970s, achieving 17 consecutive top 20 hits and six number ones on the UK Singles Chart. The '' British Hit Singl ...
, frustrated that pub-goers misheard the brand name for himself. The advert was only shown after the 9:00 pm watershed
Watershed may refer to:
Hydrology
* Drainage divide, the line that separates neighbouring drainage basins
* Drainage basin, an area of land where surface water converges (North American usage)
Music
* Watershed Music Festival, an annual country ...
due to its risque humour.
See also
* List of brand name snack foods
This is a list of snack foods by country, specific to or originating in a particular community or region. Snack food is a portion of food often smaller than a regular meal, generally eaten as snacking between meals. Snacks come in a variety of fo ...
References
External links
Official Nobby's website
Official Nobby's Nuts UK website
Australian snack foods
Australian brands
Brand name snack foods
The Smith's Snackfood Company brands
Peanuts
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