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NOtoAV was a
political campaign A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracy, democracies, political campaigns often refer to election, electoral campaigns, by which representatives a ...
in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
whose purpose was to persuade the public to vote against the
Alternative Vote Instant-runoff voting (IRV; ranked-choice voting (RCV), preferential voting, alternative vote) is a single-winner ranked voting election system where one or more eliminations are used to simulate runoff elections. When no candidate has a ...
(AV) in the referendum on 5 May 2011. The opposition to switching to AV was successful, with the "No" vote to switching to AV receiving 67.9% of votes cast in the 2011 referendum.


Party positions


Parties in the House of Commons

* Conservative Party * Many Labour Party members. Although party leader
Ed Miliband Edward Samuel Miliband (born 24 December 1969) is a British politician who has served as Secretary of State for Energy Security and Net Zero since July 2024. He has been Member of Parliament (United Kingdom), Member of Parliament (MP) for D ...
supported a 'Yes' vote, over 200 Labour MPs and Peers supported the 'No' campaign. Among the prominent Labour Party members against AV were
Margaret Beckett Margaret Mary Beckett, Baroness Beckett, (; born 15 January 1943), is a British politician. She was a member of Parliament (MP) for more than 45 years, first from 1974 to 1979 and then from 1983 to 2024. A member of the Labour Party, she was ...
(acting as President of the NOtoAV campaign),
Caroline Flint Caroline Louise Flint (born 20 September 1961) is a British politician who served as Member of Parliament (MP) for Don Valley from 1997 to 2019. A member of the Labour Party, she attended the Cabinet as Minister for Housing and Planning in ...
,
David Blunkett David Blunkett, Baron Blunkett, (born 6 June 1947) is a British politician who served as Secretary of State for Education and Employment from 1997 to 2001, Home Secretary from 2001 to 2004 and Secretary of State for Work and Pensions in 2005. ...
, Lord Reid of Cardowan,
John Prescott John Leslie Prescott, Baron Prescott (31 May 1938 – 20 November 2024) was a British politician who served as Deputy Prime Minister of the United Kingdom from 1997 to 2007 and as First Secretary of State from 2001 to 2007. A member of the ...
and
Lord Falconer of Thoroton Charles Leslie Falconer, Baron Falconer of Thoroton, (born 19 November 1951) is a British Labour politician, peer and barrister who served as Lord Chancellor and Secretary of State for Justice under Prime Minister Tony Blair from 2003 to 20 ...
*
Democratic Unionist Party The Democratic Unionist Party (DUP) is a Unionism in Ireland, unionist, Ulster loyalism, loyalist, British nationalist and national conservative political party in Northern Ireland. It was founded in 1971 during the Troubles by Ian Paisley, who ...
(DUP)


Others

*
Ulster Unionist Party The Ulster Unionist Party (UUP) is a Unionism in Ireland, unionist political party in Northern Ireland. The party was founded as the Ulster Unionist Council in 1905, emerging from the Irish Unionist Alliance in Ulster. Under Edward Carson, it l ...
*
British National Party The British National Party (BNP) is a Far-right politics, far-right, British fascism, fascist list of political parties in the United Kingdom, political party in the United Kingdom. It is headquartered in Wigton, Cumbria, and is led by Adam ...
*
Respect Party The Respect Party was a left-wing to far-left socialist political party active in the United Kingdom between 2004 and 2016. At the height of its success in 2007, the party had one Member of Parliament (MP) in the House of Commons and nineteen ...
*
Traditional Unionist Voice The Traditional Unionist Voice (TUV) is a unionist political party in Northern Ireland. In common with all other Northern Irish unionist parties, the TUV's political programme has as its '' sine qua non'' the preservation of Northern Ireland's pl ...
*
Communist Party of Britain The Communist Party of Britain (CPB) is a communist party in Great Britain which emerged from a dispute between Eurocommunists and Marxist-Leninists in the Communist Party of Great Britain in 1988. It follows Marxist-Leninist theory and su ...


Individuals supporting NOtoAV

*29 historians including
David Starkey Dr. David Robert Starkey (born 3 January 1945) is a British historian, radio and television presenter, with views that he describes as conservative. The only child of Quaker parents, he attended Kirkbie Kendal School, Kendal Grammar School b ...
,
Antony Beevor Sir Antony James Beevor, (born 14 December 1946) is a British military historian. He has published several popular historical works, mainly on the Second World War, the Spanish Civil War, and most recently the Russian Revolution and Civil War. ...
,
Niall Ferguson Sir Niall Campbell Ferguson, ( ; born 18 April 1964)Biography
Niall Ferguson
and
Alison Weir Alison Weir ( Matthews) is a British author and public historian. She primarily writes about the history of English royal women and families, in the form of biographies that explore their historical setting. She has also written numerous wor ...
stated in a letter to ''
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' that they back the NOtoAV campaign. *
Ann Widdecombe Ann Noreen Widdecombe (born 4 October 1947) is a British politician and television personality who has been Reform UK's Immigration and Justice spokesperson since 2023. Originally a member of the Conservative Party, she was Member of Parliame ...
*
Lord Owen David Anthony Llewellyn Owen, Baron Owen, (born 2 July 1938) is a British politician and physician who served as Secretary of State for Foreign and Commonwealth Affairs as a Labour Party MP under James Callaghan from 1977 to 1979, and later ...
*
Robert Winston Robert Maurice Lipson Winston, Baron Winston (born 15 July 1940) is a British professor, medical doctor, scientist, television presenter and Labour peer. Early life Robert Winston was born in London to Laurence Winston and Ruth Winston-Fox, ...
*
Ross Kemp Ross James Kemp (born 21 July 1964) is an English actor, author, and television presenter. He rose to prominence in the role of Grant Mitchell in the BBC soap opera ''EastEnders''. His other roles include Graham Lodsworth in ''Emmerdale'' and ...
*
David Gower David Ivon Gower (born 1 April 1957) is an English cricket commentator and former cricketer who was captain of the England cricket team during the 1980s. Described as one of the most stylish left-handed batsmen of his era, Gower played 117 T ...
*
Darren Gough Darren Gough (born 18 September 1970) is a retired English cricketer and former captain of Yorkshire County Cricket Club. The spearhead of England's bowling attack through much of the 1990s, he is England's second highest wicket-taker in one-d ...
*
James Cracknell James Edward Cracknell, (born 5 May 1972) is a British rowing and endurance athlete, double Olympic gold medalist and winner of six world championship titles. Cracknell was appointed OBE for "services to sport" in the 2005 New Year Honours ...
* Sir Frank Williams


Labour NotoAV

The Labour NotoAV campaign group was launched on 2 March 2011, with less fanfare than “Labour Yes”. Its campaign messages were similar to those of the main No campaign, with most links on its website directing to NotoAV. It seemed likely that Labour voters would decide the result of the referendum, and at that point the No campaign had more Labour members of parliament supporting it than the Yes campaign. However, opinion polls showed Labour supporters almost evenly divided.


Campaign criticism

The NotoAV campaign attracted criticism in the run up to the referendum, due to its repeated claims that implementing AV would be expensive, due to the necessity of installing electronic voting machines. The claim was denied, both by the opposing campaign and the Electoral Commission and Political Studies Association. In April 2011, cabinet minister
Chris Huhne Christopher Murray Paul Huhne (born 2 July 1954) is a British energy and climate change consultant, and former journalist, business economist and politician who was the Liberal Democrats (UK), Liberal Democrat Member of Parliament for Eastleigh ...
threatened legal action over alleged untruths disseminated by Conservatives opposed to the alternative vote system. At a Cabinet meeting on 2 May, Huhne was strongly critical of Conservative colleagues about the No2AV campaign material, in particular targeting a key 'No' leaflet showing a newborn baby with the slogan "She needs a maternity unit, not an alternative voting system". However, it was then revealed that this had been developed by
Dan Hodges Daniel Pearce Jackson Hodges (born 7 March 1969) is an English newspaper columnist. Since March 2016, he has written a weekly column for ''The Mail on Sunday''. Prior to this, he was a columnist for ''The Daily Telegraph'' and in 2013 was des ...
, a Labour Party campaigner working for NOtoAV. On the day of the referendum, it was reported in the ''New Statesman'' that David Blunkett had admitted that the claim that introducing the AV system would be more expensive had been exaggerated.


Campaign funding

In May 2011, three days before the referendum vote, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' newspaper released an analysis of the accounts of donations to the campaign, showing that it been funded almost exclusively by Conservative Party donors. 42 of the 53 named donors to the NoToAV campaign were Conservative Party donors, having given between them £18.4 million to the Conservative Party since 2001. Nine were not identifiable from official donor records, another source was identified as official funding from the
Electoral Commission An election commission is a body charged with overseeing the implementation of electioneering process of any country. The formal names of election commissions vary from jurisdiction to jurisdiction, and may be styled an electoral commission, a c ...
, and one was a Labour Party donor, the
GMB union The GMB is a general trade union in the United Kingdom which has more than 560,000 members. Its members work in nearly all industrial sectors, in retail, security, schools, distribution, the utilities, social care, the National Health Service (N ...
. Among the donors to and prominent members of the Conservative Party were seven Conservative
peers Peers may refer to: People * Donald Peers * Edgar Allison Peers, English academician * Gavin Peers * John Peers, Australian tennis player * Kerry Peers * Mark Peers * Michael Peers * Steve Peers * Teddy Peers (1886–1935), Welsh internationa ...
, including
Lord Sainsbury of Preston Candover John Davan Sainsbury, Baron Sainsbury of Preston Candover (2 November 1927 – 14 January 2022) was a British businessman and politician. He served as the President of Sainsbury's, and sat in the House of Lords as a life peer and member of the ...
, who had donated nearly £3m to the Conservative Party since 2005. Jonathan Wood, who was the biggest shareholder in
Northern Rock Northern Rock, formerly the Northern Rock Building Society, was a British bank. Based at Regent Centre in Newcastle upon Tyne, United Kingdom, Northern Rock was originally a building society. It demutualised and became Northern Rock bank in ...
bank when it collapsed in 2007 and later tried to sue the then Labour government over its handling of the bank's nationalization, and
Lord Fink Stanley Fink, Baron Fink, (born 15 September 1957), is a British hedge fund manager and parliamentarian, who was formerly CEO of Man Group plc. Created a Life Peer in 2011, Lord Fink sits on the Conservative Party benches in the House of L ...
, the Conservative Party's co-treasurer, British fund manager and former CEO and deputy chairman of the
Man Group Man Group plc is an active investment management business listed on the London Stock Exchange. It provides investment funds in liquid and private markets for institutional and private investors. It is the world's largest publicly traded hedge f ...
plc, have both donated £75,000 between them to the campaign in 2011. Stockbroking and corporate finance group Shore Capital donated £25,000, hedge fund Odey Asset Management Group, founded by
Crispin Odey Robin Crispin William Odey (born January 1959)O'Hannelly, Padraig"Investment Greats: Crispin Odey" Motley Fool, 2 October 2009. Retrieved 13 June 2012. is a British hedge fund manager and founder of Odey Asset Management. In June 2023, the '' ...
in 1991, donated £20,000; Lord Wolfson, chairman of the clothing chain
Next plc Next plc, trading as Next (styled as NEXT) is a British Multinational corporation, multinational clothing, footwear and home products retailer, which has its headquarters in Enderby, Leicestershire, Enderby, England. It has around 700 stores, of ...
gave £25,000; John Nash, co-founder of private equity firm Sovereign Capital and chairman of the healthcare company
Care UK Care UK is a provider of residential care for older people. They operate more than 150 homes offering residential care, dementia care, and nursing care. The company formerly also operated a wider range of healthcare services until 2019 when ...
, donated £25,000. The figures obtained by the ''Guardian'' do not include donations received by the NoToAV campaign prior to the passing of the
Parliamentary Voting System and Constituencies Act 2011 The Parliamentary Voting System and Constituencies Act 2011 (c. 1) is an act of the Parliament of the United Kingdom that made provision for the holding of a referendum on whether to introduce the Alternative Vote system in all future general e ...
by Parliament in February 2011.


See also

* YES! To Fairer Votes, the opposing campaign group


References

{{DEFAULTSORT:Notoav Advocacy groups in the United Kingdom Political organisations based in the United Kingdom Electoral reform in the United Kingdom Political campaigns in the United Kingdom 2011 in British politics