Niu Technologies ( zh, 牛电科技; stylized as NIU) is an electric scooter company headquartered in Beijing, China. Yan Li has been its

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

and COO since December 2017. Niu's products include electric scooters, electric bicycles, e-scooters and electric motorcycles. Niu vehicles include digital displays, Bluetooth connectivity, and mobile apps that let users track their rides, map their routes and monitor battery life.

History

The company was founded in 2014 by Baidu's former chief technology officer, Li Yinan, and Token Yilin Hu. The first Niu scooters were crowdfunded. It differentiated itself by using

lithium-ion A lithium-ion or Li-ion battery is a type of rechargeable battery that uses the reversible Intercalation (chemistry), intercalation of Li+ ions into electronically Electrical conductor, conducting solids to store energy. Li-ion batteries are c ...

batteries as opposed to the cheaper lead-acid alternatives widely used in Chinese e-scooters at the time. In 2018, it was listed on the

NASDAQ The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...

stock exchange under the ticker NIU. In 2019, Revel Transit launched in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

with 1,000 Niu electric scooters, later expanding to Washington DC, Austin and Miami. In 2021, Niu expanded its product line to include electric bikes. In 2023, the company launched its first electric

dirt bike In the market, there is a wide variety of types of motorcycles, each with unique characteristics and features. Models vary according to the specific needs of each user, such as ''standard'', ''cruiser'', ''touring'', ''sports'', ''off-road'', '' ...

called XQi3.

Products

Battery electric motorcycle: RQi, X3, FX, NX, N Play, XQi3
Battery electric bicycle: SQi, UQi+, G100, MT, NXT Hyper
Battery electric kick scooter: KQi2, KQi3
Children's battery electric motorcycle: UQi Mini, NQi Mini Electric / hybrid ATV (NIU POWERSPORTS): NiUNV

Sales

As of 2018, it had sold over 200,000 electric vehicles in 50 countries, and had a market share of 60% in the European electric scooter market. Niu's biggest overseas market is Europe which is driven by sharing platforms such as Belgium-based Scooty. Sales in Europe have increased to 16,000 units in 2018 from a few hundred in 2016.

Finances

It had nearly $300M in revenue in 2019. It has raised over US$125 million in funding from investors.

References

External links

* * {{YouTube, y9CqerJ433A, Niu Factory Tour by

Electrek Electrek is an American news website dedicated to electric transportation and sustainable energy Energy system, Energy is sustainability, sustainable if it "meets the needs of the present without compromising the ability of future gene ...