Nitin Sahrawat
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Nitin Sahrawat (born 13 August 1981), is an Indian film-television actor, a social activist, and the editor in chief of ''Atal Indians Magazine''. Sahrawat is the creator of Atal Indian Project, which aims at creating multiple
urban forest Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of peop ...
s, named Atal Vatika, in various parts of India. He is the managing director of QuiteLit Digital.


Early life and education

Sahrawat was born in a family of academicians, with his mother being a professor and his father an attorney, and did his schooling from Brightlands School and St. Joseph's Academy, Dehradun. Subsequently, he pursued Mechanical Engineering at Bapuji Institute of Engineering & Technology, Davangere, Karnataka. Sahrawat opted out of the degree after first year, citing disillusionment with the Indian education system as the primary reason; and left for Mumbai to pursue a career in modeling and acting.


Career


Modelling

Nitin started his modelling career in 2002 with a print campaign for
Standard Chartered Standard Chartered PLC is a British multinational bank with operations in wealth management, corporate and investment banking, and treasury services. Despite being headquartered in the United Kingdom, it does not conduct retail banking in th ...
and in the following years he went on to become one of the most visible faces on Indian television, with TV commercials for brands including
Tide Tides are the rise and fall of sea levels caused by the combined effects of the gravitational forces exerted by the Moon (and to a much lesser extent, the Sun) and are also caused by the Earth and Moon orbiting one another. Tide tables ...
,
Pillsbury Company Pillsbury is an American brand of baking and dough products, marketed by General Mills and Brynwood Partners. Pillsbury products include refrigerated and frozen dough products, including the Toaster Strudel, marketed by General Mills; and shel ...
,
Maruti 800 The Maruti Suzuki 800 is a city car that was manufactured by Maruti Suzuki in India from 1983 to 2014. The first generation (SS80) was based on the 1979 Suzuki Alto and had an 800 cc F8B engine, hence the moniker. Widely regarded as the ...
, Hyundai Santro,
LG Electronics LG Electronics Inc. () is a South Korean Multinational corporation, multinational major appliance and consumer electronics corporation headquartered in Yeouido-dong, Seoul, South Korea. LG Electronics is a part of LG, LG Corporation, the fourth ...
, Hero MotoCorp, Ariel,
Tropicana Products Tropicana Brands Group ( ) is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021, it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with ...
and Sunsilk. As a result of Indian economy opening up in 1990s (''
1990s in India Year 199 ( CXCIX) was a common year starting on Monday of the Julian calendar. At the time, it was sometimes known as year 952 ''Ab urbe condita''. The denomination 199 for this year has been used since the early medieval period, when the Anno ...
'') international brands started devising strategies of entering the lucrative Indian market. Nitin Sahrawat was the face of many such launches in India, including his commercial for Pedigree Petfoods, Nokia N72 and
Tetley Tetley is an English beverage manufacturer founded in 1837 in Yorkshire. It is the largest company of tea in the United Kingdom and Canada, and the second-largest in the United States by volume. Since 2000, Tetley has been a wholly owned subs ...
. In 2004 Samsung rolled out a big budget campaign to commemorate
Indian cricket team The India men's national cricket team, also known as Men in Blue, represents India in international cricket. It is governed by the Board of Control for Cricket in India and is a full member nation of the International Cricket Council with T ...
's tour of
Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...
, which was one of the biggest sporting event of the Indian subcontinent as the two nations had resumed sporting ties after a long gap. Sahrawat acted in this campaign which was named "Jeet Lo Dil" (Win Hearts). As a result of this campaign he became popular in Pakistan too, and in spite of Pakistan Government's official ban on using Indian actors for Pakistani ad campaigns, he later went on to act in numerous Pakistani TV commercials. His TV commercial for
Indian Oil Corporation Indian Oil Corporation Limited (IOCL or IOC), trading as IndianOil, is an Indian multinational oil and gas company under the ownership of the Government of India and administrative control of the Ministry of Petroleum and Natural Gas. It is ...
won the IDPA (Indian Documentary Producers' Association) and RAPA (Radio & TV Advertising Practitioners Association of India) Awards in 2005. In 2010 Cannes Lions winner director duo Nic Osborne and Sune Maroni directed a Fiat Punto TV commercial starring Nitin Sahrawat which went on to win numerous awards including Creative ABBY 2011 and Adfest 2011. Other acclaimed directors who have often worked with Sahrawat include
Pradeep Sarkar Pradeep Sarkar (30 April 1955 – 24 March 2023) was an Indian director and screenwriter, best known for directing ''Parineeta (2005 film), Parineeta'' (2005). Personal life Sarkar was born in Kolkata, West Bengal, on 30 April 1955. He wa ...
, Shantanu Bagchi, Oni Sen, Arjun Mukherjee, Manav Menon, Aniket Shirke, Prahlad Kakkar, Ram Madhvani, Abhinay Deo, V. K. Prakash, E. Nivas,
Pankaj Parashar Pankuj Parashar is an Indian film and television director. Among his most-known are police-thriller ''Jalwa'' (1987) starring Naseeruddin Shah, ''ChaalBaaz'' (1989), and television detective series ''Karamchand'' (1985). He also makes televisio ...
and Abhijit Chaudhuri (Dadu).


Acting

In 2010, Sahrawat acted in Rann, which was directed by
Ram Gopal Varma Penmetsa Ram Gopal Varma (born 7 April 1962), often referred to by his initials RGV, is an Indian film director, screenwriter and producer, primarily known for his work in Hindi cinema, Hindi and Telugu cinema, Telugu films.** * * Varma has dir ...
and co starred
Amitabh Bachchan Amitabh Bachchan (; 11 October 1942) is an Indian actor who works in Hindi cinema. He is often considered one of the greatest, most accomplished and commercially successful actors in the history of Indian cinema.* * * * * With a cinemati ...
. After his two-movie contract with Sarvodaya Visuals got delayed, Sahrawat accepted
Balaji Telefilms Balaji Telefilms is an Indian company that produces Indian soap operas in several Indian languages. Balaji Telefilms also owns Alt Balaji, the platform known for producing adult rated content. Balaji Telefilms also produces reality TV, comedy ...
's offer for season two of their popular show '' Kitani Mohabbat Hai''. He enacted the character of Rajveer Singh Ahluwalia, a stoic police officer which was quite different from the amiable characters that he had usually portrayed in his TV commercials. '' Kitani Mohabbat Hai Season 2'' ended in May 2011 with Rajveer getting shot while trying to save Arohi. In the first half of 2013 Nitin Sahrawat was seen in two other
Balaji Telefilms Balaji Telefilms is an Indian company that produces Indian soap operas in several Indian languages. Balaji Telefilms also owns Alt Balaji, the platform known for producing adult rated content. Balaji Telefilms also produces reality TV, comedy ...
shows, namely ''
Savdhaan India ''Savdhaan India – India Fights Back'' ( ''Attention India! – India Fights Back'') is an Indian Hindi-language crime currently broadcasting on Star Bharat. It was created by Ajit Thakur. The series is hosted by Ashutosh Rana, Tisca Chopra, ...
'' and '' Parichay''. In '' Parichay'' he played the role of a fictitious
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...
superstar called Aman Kumar which was inspired by real life
Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...
superstar
Salman Khan Abdul Rashid Salim Salman Khan (; born 27 December 1965) is an Indian actor, film producer, and television personality who predominantly works in Hindi films. In a career spanning over three decades, his awards include two National Film Awa ...
. In the show Aman Kumar hires Kunal (played by Samir Soni ) to defend him in a DUI &
Hit and run In traffic laws, a hit and run or a hit-and-run is the criminal act of causing a traffic collision and not stopping afterwards. It is considered a supplemental crime in most jurisdictions. Additional obligation In many jurisdictions, there ma ...
case which was based on
Salman Khan Abdul Rashid Salim Salman Khan (; born 27 December 1965) is an Indian actor, film producer, and television personality who predominantly works in Hindi films. In a career spanning over three decades, his awards include two National Film Awa ...
's 2002 Bandra incident. In the latter half of 2013 Sahrawat signed up for the award-winning show '' Bade Achhe Lagte Hain'' as the antagonist against the character of Ram Kapoor (played by
Ram Kapoor Ram Kapoor (; born 1 September 1973) is an Indian actor who primarily works in Hindi films and television. One of the highest paid television actor in India, he is known for portraying Jai Walia in ''Kasamh Se'' and Ram Kapoor in ''Bade Achhe L ...
). In February 2014 Sahrawat started shooting for
Star Plus StarPlus is an Indian Hindi-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. Its programming consists of family dramas, romantic comedies, youth-oriented reali ...
's new show ''
Ishq Kills ''Ishq Kills'' is an Indian crime thriller television show, created by bestselling author and television producer Anirban Bhattacharyya which premiered on StarPlus on 16 February 2014.The show is based on true events and it wrapped up in 13 ep ...
'' which is directed by
Vikram Bhatt Vikram Bhatt is an Indian director, producer, screenwriter and actor. He is best known for directing the ''Raaz'' film series, an Indian horror series produced by Mahesh Bhatt and Mukesh Bhatt and for directing '' Ghulam'' (1998) starring Aam ...
. In the latter half of the year Sahrawat started shooting for Saurabh Tewari's new show called Do Deewane Ek Shehar Me, but this show was scrapped by the channel before its telecast. In 2015 Sahrawat was signed up for two shows of 4 Lions Films, namely '' Qubool Hai'' and '' Adhuri Kahaani Hamari (TV series)''. In '' Qubool Hai'' he portrayed the part of Bollywood superstar Anand Kumar while in '' Adhuri Kahaani Hamari (TV series)'' he was seen as Chote Raja Lakshman Dev and was paired opposite Shubhangi Atre Poorey. In September Sahrawat was seen in a special episode of '' Code Red'', in which he played the character of a psychopathic killer. This episode was based on truck driver M. Jaishankar and his killing spree in southern India.


Personal life

Nitin Sahrawat was married to Indian television actress Vaishnavi Dhanraj. The two first met on the set of Nitin's show '' Kitani Mohabbat Hai Season 2''. After a courtship of two years Nitin and Vaishnavi got married in Shantikunj,
Haridwar Haridwar (; ; formerly Mayapuri) is a city and municipal corporation in the Haridwar district of Uttarakhand, India. With a population of 228,832 in 2011, it is the second-largest city in the state and the largest in the district. The city is s ...
according to
Vedic upright=1.2, The Vedas are ancient Sanskrit texts of Hinduism. Above: A page from the '' Atharvaveda''. The Vedas ( or ; ), sometimes collectively called the Veda, are a large body of religious texts originating in ancient India. Composed ...
Rituals on 23 December 2012. The reception in Mumbai was attended by their co actors including Meghna Malik, Kritika Kamra, Karan Kundra, Simran Kaur, Sadiya Siddiqui, Dayanand Shetty, Khalid Siddiqui and Hrishikesh Pandey. The two stayed in Mumbai with their
Labrador Retriever The Labrador Retriever or simply Labrador or Lab is a British list of dog breeds, breed of water dog retriever gun dog. It was developed in the United Kingdom from St. John's water dogs imported from the Newfoundland Colony, colony of Newfoun ...
named Thor. In March 2014 Nitin and Vaishnavi were the guests for the launch episode of
NDTV New Delhi Television Ltd is an Indian news media company focusing on broadcast and digital news publication. It was founded in 1984 by economist Prannoy Roy and journalist Radhika Roy. NDTV began as a production house for news segments, ...
's ''The Getaway'' in which the two were given a
Hyundai Elantra The Hyundai Elantra (), also known as the Hyundai Avante (), is a compact car produced by the South Korean manufacturer Hyundai since 1990. The Elantra was initially marketed as the ''Lantra'' in Australia and some European markets. In Austra ...
which they then drove down to Kamshet. The theme of the episode being adventure ,the couple then paraglided off the challenging Shelar's site. This episode was shot at their Lokhandwala Complex home and also featured their pet. Sahrawat and Dhanraj filed for legal separation in July 2015 and were divorced in January 2016, opting for a mutual and amicable divorce in Bandra family court. Incompatibility and emotional disconnect was cited as the reason for the end of the marriage. In December 2016, a celebrity gossip website alleged that even though the divorce was mutual, the reason for the end of the marriage was domestic violence. This version quickly went viral with mainstream news portals and publications quoting the gossip website article. None of these news articles included any quote from Sahrawat, a fact that he lamented in a social media post. This Facebook post was later published by some media outlets as a form of an apology for the unverified publications based on tabloid journalism.


Social causes

Sahrawat has conceived and implemented the Atal Indian Project, which aims at creating multiple nature reserves or urban forests called Atal Vatikas, in Indian cities. Color coordinated avenue tree plantation in the urban centers of India, is another stated mission of the project. In August 2018, the capital of the Indian state of Uttarakhand became the first city to support the Atal Indian project. Sahrawat is also a patron of the Patriot Dogs campaign, which rehabilitates service dogs from the Indian Army, police and paramilitary forces, post their retirement from the call of duty. Over the years Sahrawat has collaborated with the government in the form of his Public Service Films and TV commercials. These include causes like Family Planning in India, Public Safety and
World Heart Federation The World Heart Federation (WHF) is a non-governmental organization based in Geneva, Switzerland, formed in 1978. WHF is recognized by the World Health Organization as its leading NGO partner in cardiovascular disease prevention. History The Wo ...
.


Atal Indian

Atal Indian is a
social movement A social movement is either a loosely or carefully organized effort by a large group of people to achieve a particular goal, typically a Social issue, social or Political movement, political one. This may be to carry out a social change, or to re ...
, focused on providing practical solutions to the challenges faced by the rapidly urbanizing India. It is dedicated to the 10th Prime Minister of India
Atal Bihari Vajpayee Atal Bihari Vajpayee (25 December 1924 – 16 August 2018) was an Indian poet, writer and statesman who served as the prime minister of India, first for a term of 13 days in 1996, then for a period of 13 months from 1998 ...
according to its mission statement. Atal Indian's primary activities include ecocentric projects like Atal Vatika, aimed at betterment of the
quality of life Quality of life (QOL) is defined by the World Health Organization as "an individual's perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards ...
of the Indian citizens, in sync with the available natural resources around them. It strives for the creation of 'Green' smart cities, and modifying the existing Indian population centers, with nature being the core and the unifying essence. A
sustainable city A sustainable city, eco-city, or green city is a city designed with consideration for the Sustainability, social, economic, and environmental impact (commonly referred to as the triple bottom line), as well as a resilient habitat for existing po ...
which is in sync with its natural resources, provides an ideal foundation for comprehensive growth of its denizens.


History

Atal Indian was conceived by Nitin Sahrawat in 2016. In 2016, Sahrawat started a pilot project to create an
urban forest Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of peop ...
, and
Avenue (landscape) In landscaping, an avenue (from the French language, French), alameda (from the Portuguese language, Portuguese and Spanish language, Spanish), or allée (from the French), is a straight path or road with a line of trees or large shrubs running ...
tree plantation in
Dehradun Dehradun (), also known as Dehra Doon, is the winter capital and the List of cities in Uttarakhand by population, most populous city of the Indian state of Uttarakhand. It is the administrative headquarters of the eponymous Dehradun district, d ...
, when he personally dug out fifty pits, and planted Gulmohar and Saraca asoca trees, protecting them with tree guards which had been granted by the city council. In two years time, this pilot project proved to be successful enough for Sahrawat to decide on replicating this project in other Indian cities. He has collaborated with the administration of the Indian state of
Uttarakhand Uttarakhand (, ), also known as Uttaranchal ( ; List of renamed places in India, the official name until 2007), is a States and union territories of India, state in North India, northern India. The state is bordered by Himachal Pradesh to the n ...
, and has pledged his support for the Rispana Rejuvenation project of the Chief Minister Trivendra Singh Rawat.


Projects

Atal Urban Rejuvenation Project aims at inculcating
landscape architecture Landscape architecture is the design of outdoor areas, landmarks, and structures to achieve environmental, social-behavioural, or aesthetic outcomes. It involves the systematic design and general engineering of various structures for constructio ...
at the local resident welfare association level in the cities and villages of India, through the participation of the local population. It aims at better coordination between the RWAs and the administrative bodies, for providing a uniform look to the entire city, brought about by colour coordinated Avenue tree plantation drives, covering the entire city. An integral part of this project is the waterfront development of the Urban riverside, and creation of greenways. Nature can be used to provide important services for communities by protecting them against flooding or excessive heat, or helping to improve air, soil and water quality. More green space around one's house is associated with better
mental health Mental health is often mistakenly equated with the absence of mental illness. However, mental health refers to a person's overall emotional, psychological, and social well-being. It influences how individuals think, feel, and behave, and how t ...
. Also, an availability of green space in neighbourhoods helps the senior citizen segment of the population by encouraging increased physical activity, which results in healthier and longer lifespans.


Advertising campaigns


Television


Films


References


External links



* {{DEFAULTSORT:Sahrawat, Nitin 1981 births Male actors from Dehradun Indian male models Indian male television actors Living people