Nir Seroussi () is a music executive, songwriter, and producer. He is currently Executive Vice President at Interscope Capitol Labels Group (formerly

Interscope Geffen A&M Records Interscope Geffen A&M Records (IGA) is an American umbrella label operating as a unit of Interscope Capitol Labels Group, owned by Universal Music Group. It currently consists of record labels Interscope Records (with its subsidiary, A&M Records) ...

). He was previously the President of Sony Music U.S. Latin.

Early life and education

Born in

Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...

, Nir Seroussi moved to the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

to attend to

Berklee College of Music Berklee College of Music () is a Private university, private music college in Boston, Boston, Massachusetts. It is the largest independent college of contemporary music in the world. Known for the study of jazz and modern Music of the United ...

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

in 1993 where he majored in Music Business/Management and graduated

summa cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sout ...

Career

Seroussi began his career in music publishing in 1998 at Insignia Music (founded by K.C. Porter ). As General Manager, he headed the company's joint ventures with

Universal Music Publishing Group Universal Music Publishing Group (UMPG) is a global music publishing company and is part of the Universal Music Group. Universal Music Publishing has been ranked the #1 music publisher in market share by Billboard for multiple consecutive quart ...

and

Famous Music Famous Music Corporation was the worldwide music publishing division of Paramount Pictures, a division of Paramount Global since 1994. Its copyright holdings span several decades and include music from such Academy Award-winning motion pictures ...

. Seroussi left Insignia Music in 2000 to pursue songwriting full-time. In 2002, he joined

EMI Latin Capitol Latin (formerly EMI Latin) is a brand of Universal Music Latin Entertainment, a division of Universal Music Group. Previously, it was a subsidiary of EMI. History In 1989, José Behar, the former head of CBS Discos, signed Selena t ...

as Vice President of Marketing and A&R. He worked as a songwriter, A&R, and marketing executive for Regional Mexican artists

Intocable Intocable ("Untouchable" in English) is an American band from Zapata, Texas that plays regional Mexican music; specializing in norteño and tejano music. It was started by friends Ricardo Javier Muñoz and René Orlando Martínez in the earl ...

and A.B. Quintanilla III, brother of the late singer

Selena Selena Quintanilla-Pérez (; April 16, 1971 – March 31, 1995) was an American singer-songwriter. Known as the "Honorific nicknames in popular music, Queen of Tejano Music", her contributions to music and fashion made her one of the most cel ...

. In 2004, he was named Vice President of Marketing and A&R at Sony BMG US Latin. In 2011, he was appointed Managing Director of Sony Music U.S Latin. Three years later, he was promoted to President. Seroussi signed the following artists to Sony Music U.S. Latin:

Bomba Estereo Bomba may refer to: Places * Bomba, Belize, a village in the Belize District of Belize * Bomba, Abruzzo, a ''comune'' in Province of Chieti, Italy * Bomba, Libya, a village near the city of Derna in Libya * Gulf of Bomba, a body of water in the M ...

, Fonseca,

Farruko Carlos Efrén Reyes Rosado (born May 2, 1991), known professionally as Farruko, is a Puerto Rican singer. He rose to fame collaborating with Daddy Yankee, J Balvin, Don Omar, and J Álvarez. He came to prominence in 2010 with his first solo alb ...

Gente De Zona Gente de Zona (; ) is a Cuban music, Cuban reggaeton duo made up of musicians Alexander Delgado and Randy Malcom Martínez. In 2016, the duo gained success with the song "Bailando (Enrique Iglesias song), Bailando" with Enrique Iglesias. This hi ...

Leslie Grace Leslie Grace Martínez (born January 7, 1995) is an American singer, songwriter, and actress. For her work as a singer, she has received three Latin Grammy Award nominations. She starred as Nina Rosario in Jon M. Chu's film adaptation ''In the H ...

Maluma Juan Luis Londoño Arias (born 28 January 1994), known professionally as Maluma, is a Colombian singer. Born and raised in Medellín, he developed an interest in music at a young age, recording songs since age sixteen. Arias released his debu ...

Nicky Jam Nick Rivera Caminero (born March 17, 1981), known professionally as Nicky Jam, is an American singer. He is best known for hits such as " X", " Travesuras", " El Perdón", " Hasta el Amanecer", and " El Amante"; the latter three are from his 20 ...

Mau y Ricky Mau & Ricky is a Venezuelans, Venezuelan Latin pop and reggaeton Musical ensemble, duo formed by singer-songwriter brothers Mauricio Alberto "Mau" Reglero Rodríguez (born August 17, 1993) and Ricardo Andrés "Ricky" Reglero Rodríguez (born N ...

Gerardo Ortiz Gerardo may refer to: People Given name Gerardo is the Spanish, Portuguese and Italian form of the male given name Gerard. * Gerardo Amarilla (born 1969), Uruguayan politician * Gerardo Bonilla (born 1975), Puerto Rican-born professional race car ...

Ozuna Juan Carlos Ozuna Rosado (; born March 13, 1992), known simply by his surname Ozuna, is a Puerto Rican singer, born and raised in San Juan, Puerto Rico to a Dominican father and a Puerto Rican mother. Five of his studio albums have topped ...

Paloma Mami Paloma Rocío Castillo Astorga (born November 11, 1999), known professionally as Paloma Mami, is an American and Chilean singer-songwriter. She began her musical career in 2018, and her first studio album, ''Sueños de Dalí'', was released in ...

Prince Royce Geoffrey Royce Rojas (born May 11, 1989), known professionally as Prince Royce, is an American singer. At an early age, Royce took an interest in music, and in his teenage years began experimenting with music and writing poetry. By age nineteen ...

Wisin Juan Luis Alberto Morera Luna (; born December 19, 1978), known professionally as Wisin (), is a Puerto Rican reggaeton rapper, singer and record producer, best known as a member of the reggaeton duo Wisin & Yandel. Wisin is noted for his uniq ...

and

Yandel Llandel Veguilla Malavé Salazar (born January 14, 1978), best known by his stage name Yandel, is a Puerto Rican singer who is a member of the reggaeton duo Wisin & Yandel. He released his first solo album, ''Quien Contra Mí'', in 2003. His s ...

. In November 2018, he signed the Jenni Rivera Estate under a joint venture between The Orchard and Sony Music Latin. Under Seroussi's direction, Sony Music U.S. Latin ended 2018 as the U.S.'s leading Latin music label, according to Nielsen Music. In February 2019, Seroussi joined Interscope Geffen A&M Records as Executive Vice President to "sign and develop talent for the company while also working across the entire roster to strengthen artists' global reach." He signed

Karol G Carolina Giraldo Navarro (born February 14, 1991), known professionally as Karol G, is a Colombian singer. Considered as one of the most influential reggaeton and Urban contemporary music, urban pop artists, she has received awards including a ...

, Iván Cornejo, Xavi, and

Khea Ivo Alfredo Thomas Serue (born 13 April 2000), known by his stage name Khea, is an Argentine rapper and singer. He is a member of the Argentine Latin trap scene along with artists such as Cazzu and Duki (rapper), Duki. Early years Ivo Alfred ...

. Additionally, he forged partnerships with Natanael Cano’s Los CT label, which includes artists such as Gabito Ballesteros and Delilah, and with RB Music for Grupo Marca Registrada. Seroussi worked closely with

Selena Gomez Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...

Kali Uchis Karly Marina Loaiza (born July 17, 1994), known professionally as Kali Uchis ( ), is an American singer and songwriter. Her accolades include a Grammy Awards, Grammy Award, an American Music Awards, American Music Award, two Billboard Music Awar ...

, and

DJ Snake William Sami Étienne Grigahcine (born 13 June 1986), known by his stage name DJ Snake, is a French DJ and record producer. He was first credited with production work on several singles for other artists—including " Shut It Down" by Pitbull an ...

on Spanish-language projects. In 2024 Seroussi accepted on behalf of Interscope Records ''Billboards Hot Latin Songs Label of the Year award, and Billboard ranked Interscope Capitol Labels Group the #3 Latin label of the year. Also in 2024 Seroussi's new Interscope Capitol Miami division signed

J Balvin José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer. He is one of the best-selling Latin artists, with 35 million records sold worldwide. Balvin was born in Medellín. At age 17, he moved to th ...

. Seroussi has written for numerous Latin artists, including A.B. Quintanilla III y Los Kumbia Kings, Becky G, Christian Nodal, Conjunto Primavera, Intocable, KHEA, Luis Coronel, Melina León, Olga Tañon, OV7, Ozomatli, Pepe Aguilar, Rey Ruiz, Reik, Ricardo Montaner and Yuridia, among others.

Recognitions

He was the 2012 recipient of the Chai Lifeline Legacy of Hope Award.

References

{{DEFAULTSORT:Seroussi, Nir Living people 1970 births Israeli businesspeople Israeli Jews American music industry executives American people of Israeli descent Sony Music