Nir Eyal is an Israeli-born American author, lecturer, and investor known for his bestselling book, ''Hooked: How to Build Habit-Forming Products''.

Biography

Nir Eyal was born on February 19, 1980, in

Hadera Hadera (, ) is a city located in the Haifa District of Israel, in the northern Sharon plain, Sharon region, approximately 45 kilometers (28 miles) from the major cities of Tel Aviv and Haifa. The city is located along 7 km (5 mi) of ...

, Israel. When he was three, his family immigrated to the United States and settled in a suburb of

Orlando, Florida Orlando ( ) is a city in and the county seat of Orange County, Florida, United States. The city proper had a population of 307,573 at the 2020 census, making it the fourth-most populous city in Florida behind Jacksonville, Florida, Jacksonville ...

. He earned a B.A. at

Emory University Emory University is a private university, private research university in Atlanta, Georgia, United States. It was founded in 1836 as Emory College by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory. Its main campu ...

in 2001."Nir Eyal." ''Contemporary Authors Online''. Gale, 2015. Retrieved via ''Gale in Context: Biography'' database, October 11, 2019. He then worked for

Boston Consulting Group Boston Consulting Group, Inc. (BCG) is an American global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts. It is one of the "Big Three (management consultancies), Big Three" (or MBB, the world's three large ...

and started a solar panel company before attending

Stanford Leland Stanford Junior University, commonly referred to as Stanford University, is a private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth governor of and th ...

for his

MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

Academic and literary career

After graduating from the

Master of Business Administration A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular ...

program at Stanford in 2008, Eyal and fellow students founded a company that placed

online ads Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

in Facebook, with Eyal serving as CEO. His work in the company sparked his interest in the

psychology Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...

of users, and he went on to become a consultant in

product design Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...

. In 2012, he taught a course in the program on product design at the

Stanford University School of Engineering Stanford University School of Engineering is one of the schools of Stanford University. The current dean is Jennifer Widom, the former senior associate dean of faculty affairs and computer science chair. She is the school's 10th dean. Organizati ...

. Eyal's expertise is in

behavioral engineering Applied behavior analysis (ABA), also referred to as behavioral engineering, is a behavior modification system based on the principles of respondent and operant conditioning. ABA is the applied form of behavior analysis; the other two are: ra ...

, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses. He has taught university courses, given speeches, and published books about the intersection of psychology and technology, and business. His writing has appeared in ''

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

'', ''

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...

'', ''

The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...

'',

Psychology Today ''Psychology Today'' is an American media organization with a focus on psychology and human behavior. The publication began as a bimonthly magazine, which first appeared in 1967. The print magazine's reported circulation is 275,000 as of 2023. ...

and other publications. In 2014 Eyal published his first book, ''Hooked: How to Build Habit-Forming Products'', which became a ''

Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...

'' best seller. The title reflects Eyal's idea of the "hooked model", which aims to "build products that create habit-forming behavior in users via a looping cycle that consists of a trigger, an action, a variable reward, and continued investment." His second book, ''Indistractable: How to Control Your Attention and Choose Your Life'', was written with Julie Li and published in September 2019. Eyal has spoken out against over-broad proposals to regulate habit-forming technologies, arguing that it is an individual user's responsibility to control their own use of such products. In March 2020, he wrote an article for

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

titled "Home-Schooling Tweens and Teens During Coronavirus Closings."

Published works

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References

External links

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Book Review-”Hooked” : How to Build Habit-Forming Products by Nir Eyal
' {{DEFAULTSORT:Eyal, Nir Living people 21st-century American non-fiction writers Israeli Jews Year of birth missing (living people)