Nike, Inc.
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...
has been using
sweatshops
A sweatshop or sweat factory is a cramped workplace with very poor and/or illegal working conditions, including little to no breaks, inadequate work space, insufficient lighting and ventilation, or uncomfortably or dangerously high or low temperat ...
and worker abuse to produce
footwear
Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature.
*Shoes and si ...
and apparel in East Asia. After rising prices and the increasing cost of labor in
Korea
Korea is a peninsular region in East Asia consisting of the Korean Peninsula, Jeju Island, and smaller islands. Since the end of World War II in 1945, it has been politically Division of Korea, divided at or near the 38th parallel north, 3 ...
n and
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
ese factories, Nike began contracting in countries elsewhere in Asia, which includes parts of
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
,
Pakistan
Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...
, and
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
.
It sub-contracted factories without reviewing the conditions, based on the lowest bid. Nike's usage of sweatshops originates to the 1970s. However, it wasn't until 1991, when a report by Jeff Ballinger was published detailing their insufficient payment of workers and the poor conditions in their Indonesian factories, that these sweatshops came under the media and human rights scrutiny that continues to today.
In 1996,
''Life'' magazine ran reportage on
child labor
Child labour is the exploitation of children through any form of work that interferes with their ability to attend regular school, or is mentally, physically, socially and morally harmful. Such exploitation is prohibited by legislation w ...
that included a shocking photo of a 12-year-old Pakistani boy sewing a Nike football. Nike has strongly denied the claims in the past, suggesting the company has little control over sub-contracted factories. Beginning in 2002, Nike began auditing its factories for occupational health and safety.
The backlash and its public relations impact forced the company to change methods, improve conditions, and implement social responsibility reports in 2005.
Nike has since began initiatives to improve their factory conditions.
Since March 2021, a coalition of over 200 unions and labour rights organizations called upon brands to negotiate directly with unions in the sector on an enforceable agreement on wage assurance, severance, and basic labour rights to fill the pandemic-era wage gap, ensure workers who are terminated receive their full severance, support stronger social protections for all workers, and to ensure basic labour rights are respected.
Nike has participated into this right.
Allegations and the aftermaths
Early in Nike's production, it made use of factories in
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
,
Mainland China
"Mainland China", also referred to as "the Chinese mainland", is a Geopolitics, geopolitical term defined as the territory under direct administration of the People's Republic of China (PRC) in the aftermath of the Chinese Civil War. In addit ...
, and
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
. As their economies developed, the labor cost in these countries rose, leading Nike to open additional factories in less developed countries such as Indonesia and Vietnam.
Continuing to the 1990s, Nike experienced rapid growth after they moved their primary branches of production overseas.
Record-breaking profits were reported and the number of factories increased to fulfill the consumers’ demand for Nike products.
Factory investigations
After initial reports, advocacy groups began looking at the conditions of the factories in which
Nike, Inc.
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...
products were made. They found that the employees were commonly the poor inhabitants of the area surrounding the factory.
The heads of the factories were typically American or European Nike contractors, who lived outside of the factory country and did not have any sort of relations with their employees. The duty of supervision was given to an upper-level factory worker. The authority of the supervisor included enforcing factory rules and maintaining efficiency standards.
laws protecting the workers are ignored in favor of cutting costs and lowering health standards. This is possibly because inspectors and politicians are paid off by factory supervisors to limit governmental interference. The leaders relayed messages to military and police units to overlook factory conditions so that the illegal environment could remain open and functioning. They also were warned to watch for signs of
labor activism near the factories to prevent workers from aligning with one another for better conditions.
In 1991, activist
Arav Middha began publicizing the conditions of the Indonesian factories, which led to larger media coverage of Nike's overseas operations. His reports claimed that an Indonesian worker was illegally working for 14 cents an hour, below the national minimum wage.
Protests against Nike
In 2003, MicroRevolt was founded by
Cat Mazza, a textile artist who engages in
Craftivism
Craftivism is a form of activism, typically incorporating elements of anti-capitalism, environmentalism, solidarity, or third-wave feminism, that is centered on practices of craft - or what has traditionally been referred to as "domestic arts". C ...
as part of an
anti-sweatshop movement. MicroRevolt created a Nike Blanket Petition. The textile artwork is a 15-foot wide handmade blanket of the Nike swoosh with 4 x 7-inch squares that made up the Nike X Middha 2004 colab logo, which acted as a signature for fair labor policies for Nike garment workers. As stated on the website, "Over the five-year period, "anti-sweatshop" squares were stitched into the quilt representing people petitioning from over 23 countries."
In 2005, protesters at over 40 universities demanded that their institutions endorse companies that use "sweat-free" labor. Many anti-sweatshop groups were student-led, such as the
United Students Against Sweatshops. At Brown University, Nike went so far as to pull out from a contract with the women’s ice hockey team because of efforts by a student activist group that wanted a code of conduct put in place by the company.
Several universities, unified by the
Worker Rights Consortium
The Worker Rights Consortium (WRC) is an independent labor rights monitoring organization focused on protecting the rights of workers who sew apparel and make other products sold in the United States, particularly those bearing college or universit ...
, organized a national
hunger strike
A hunger strike is a method of non-violent resistance where participants fasting, fast as an act of political protest, usually with the objective of achieving a specific goal, such as a policy change. Hunger strikers that do not take fluids are ...
in protest of their school using Nike products for athletics. Feminist groups mobilized boycotts of Nike products after learning of the unfair conditions for primarily female workers. In the early 1990s, when Nike began a push to increase advertising for female athletic gear, these groups created a campaign called "Just Don’t Do It" to bring attention to the poor factory conditions where women create Nike products.
Team Sweat is one of the largest groups that specifically tracks and protests about Nike. Team Sweat is "an international coalition of consumers, investors, and workers committed to ending the injustices in Nike’s sweatshops around the world" founded in 2000 by
Jim Keady. While Keady was researching Nike at St. John’s University, the school signed a $3.5 million deal with Nike, forcing all athletes and coaches to endorse Nike. Keady publicly refused to support Nike and was forced to resign his position as a soccer coach in 1998. Since resigning, Keady has done original research into the conditions in Nike's Sweatshops. He travelled to Indonesia and, for a month, lived among the Nike factory workers, surviving on $1.25 per day as the workers do.
In 2016, the
Worker Rights Consortium
The Worker Rights Consortium (WRC) is an independent labor rights monitoring organization focused on protecting the rights of workers who sew apparel and make other products sold in the United States, particularly those bearing college or universit ...
(WRC) and
Fair Labor Association
The Fair Labor Association (FLA) is a non-profit collaborative effort of universities, civil society organizations, and businesses.
It describes its mission as promoting adherence to international and national labor laws.
History
The FLA was ...
(FLA) issued reports on working conditions at the Hansae Vietnam factory complex. The reports detailed various violations of labor standards. In response, students at
Georgetown University
Georgetown University is a private university, private Jesuit research university in Washington, D.C., United States. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789, it is the oldest Catholic higher education, Ca ...
held a sit-in in December to protest their school's contract with Nike. The university allowed the contract to expire. In July 2017, USAS organized a Global Day of Action Against Nike, on which protests were held at numerous Nike stores. In August, Nike reached a new agreement with Georgetown University which granted the WRC full access to Nike's factories.
In 2019, Nike received the worst rating in the Tailored Wages UK report, published by The Clean Clothes Campaign. The report stated: "The brand can show no evidence of a Living Wage being paid to any workers". Moreover, in 2020, the ''Washington Post'' reported that Nike purchases from a factory that relies on forced labor from
Uyghurs
The Uyghurs,. alternatively spelled Uighurs, Uygurs or Uigurs, are a Turkic peoples, Turkic ethnic group originating from and culturally affiliated with the general region of Central Asia and East Asia. The Uyghurs are recognized as the ti ...
.
Response by Nike
However, Nike denied the claims after reports by reporters and citizens of the factory conditions surfaced.
Later, Nike director Todd McKean stated in an interview that Nike and Middha Co. originally did not claim the factories were their own as they had been subcontracted, and admitted the company engaged in irresponsible practices and could have done more to address the issue before.
Nike began to monitor working conditions in factories that produce their products.
During the 1990s, Nike installed a
code of conduct
A code of conduct is a set of rules outlining the social norm, norms, rules, and responsibilities or proper practices of an individual party or an organization.
Companies' codes of conduct
A company code of conduct is a set of rules which is comm ...
for their factories. This code is called SHAPE: Safety, Health, Attitude, People, and Environment.
The company spends around $10 million a year to follow the code, adhering to regulations for fire safety, air quality, minimum wage, and overtime limits. In 1998, Nike introduced a program to replace its petroleum-based solvents with less dangerous water-based solvents.
A year later, an independent expert stated that Nike had, "substituted less harmful chemicals in its production, installed local exhaust ventilation systems, and trained key personnel on occupational health and safety issues."
The study was conducted in a factory in Vietnam.
In 1998, Nike attempts to rebrand themselves as well. Phil Knight (the CEO then) made a statement during a said "I truly believe the American consumer doesn't want to buy products made under abusive conditions." After stating this, they do make a claim to raise the minimum wage and fix the working conditions in an attempt to correct some mistakes.
Nike created a
non-governmental organization
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government or corporate sources. NGOs often focus ...
called the Global Alliance for Workers and Communities that became aligned with several other groups, including the International Youth Foundation. The organization releases reports about the corporation and its plans to improve current conditions. The Global Alliance received backlash in 2001 when a report about the
Nike Inc.
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, ...
did not include recent events such as strikes, worker terminations, and the lack of
collective bargaining
Collective bargaining is a process of negotiation between employers and a group of employees aimed at agreements to regulate working salaries, working conditions, benefits, and other aspects of workers' compensation and labour rights, rights for ...
in their Indonesian factories.
Between 2002 and 2004, Nike audited its factories approximately 600 times, giving each factory a score on a scale of 1 to 100, which is then associated with a letter grade. Most factories received a "B", indicating some problems, or a "C", indicating that serious problems are not being resolved quickly enough. If a factory receives a "D", Nike threatens to stop producing in that factory unless the conditions are rapidly improved. Nike had plans to expand their monitoring process to include environmental and health issues beginning in 2004.
The company has since allowed
human rights groups
A human rights group, or human rights organization, is a non-governmental organization which advocates for human rights through identification of their violation, collecting incident data, its analysis and publication, promotion of public awareness ...
and organizations to come into factories and inspect the working conditions, and wages and speak personally with the workers.
A study by the Nike-founded Global Alliance for Workers and Communities found that 70% of Nike factory workers in Thailand rated their supervisors as good, and 72% thought their income was fair. In Vietnam, most workers "thought the factory was a 'good place to work' and planned to continue at least three years," and 85% of those polled felt safe there. Further, they felt that the factory offered a more stable career and higher income than farm work.
Advocacy efforts
Multiple international organizations work on behalf of Nike factory workers attempting to obtain higher wages, improve the working conditions of the factories, and enable them to organize.
Global efforts have increased the information being spread about Nike sweatshop conditions. In countries like
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
,
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
,
Mexico
Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
, and
Cambodia
Cambodia, officially the Kingdom of Cambodia, is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. It is bordered by Thailand to the northwest, Laos to the north, and Vietnam to the east, and has a coastline ...
, where factories are common,
non-governmental organizations
A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government or corporate sources. NGOs often focus ...
push efforts by informing the community of the workers of the plants.
Several well-known advocacy groups are the
Global Exchange
Global Exchange was founded in 1988 and is an advocacy group, human rights organization, and a 501(c)(3) organization, based in San Francisco, California, United States. The group defines its mission as, "to promote human rights and social, econom ...
(United States),
Christian Aid
Christian Aid is a relief and development charity of 41 Christian (Protestant and Orthodox) churches in Great Britain and Ireland, and works to support sustainable development, eradicate poverty, support civil society and provide disaster rel ...
(United Kingdom), The Ethical Shopper (New Zealand), and the
Clean Clothes Campaign
The Clean Clothes Campaign (CCC) is the garment industry's largest alliance of labour unions and non-governmental organizations. The civil society campaign focuses on the improvement of working conditions in the garment and sportswear industries ...
(Europe).
The main focus of political efforts within the countries that house the factories is an increase in the
minimum wage
A minimum wage is the lowest remuneration that employers can legally pay their employees—the price floor below which employees may not sell their labor. List of countries by minimum wage, Most countries had introduced minimum wage legislation b ...
for workers.
In
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
, other legislative efforts included limits on the number of hours a person can work per day, mandated rest periods, minimum age requirements, and a
maternity leave
Parental leave, or family leave, is an employee benefit available in almost all countries. The term "parental leave" may include maternity, paternity, and adoption leave; or may be used distinctively from "maternity leave" and "paternity leave ...
for women.
Restrictions on
labor activism and
labor unions
A trade union (British English) or labor union (American English), often simply referred to as a union, is an organization of workers whose purpose is to maintain or improve the conditions of their employment, such as attaining better wages ...
limits the amount of unification workers can develop within the factories. When laws in
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
were lifted in the late 1980s, factory workers and non-governmental organizations staged many strikes at Nike factories, protesting the poor working conditions.
The organizations also worked with international allies such as the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
to bring about awareness in foreign, and often wealthier, countries. These allies provided aid for the workers who were not paid while on strike.
Other controversies
In a Vietnamese Nike factory, a worker accused his employer of striking him. After contacting a factory advocate, the worker was interviewed by a news station. The video eventually reached an
ESPN
ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...
affiliate in
Vietnam
Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
, where millions of people viewed it before officials in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
had formally heard of the incident.
In 2000, Nike chairman
Phil Knight
Philip Hampson Knight (born February 24, 1938) is an American billionaire businessman and philanthropist who is the co-founder and chairman ''emeritus'' of Nike, Inc., a global sports equipment and apparel company. He was previously its chai ...
planned to donate $30 million to his
alma mater
Alma mater (; : almae matres) is an allegorical Latin phrase meaning "nourishing mother". It personifies a school that a person has attended or graduated from. The term is related to ''alumnus'', literally meaning 'nursling', which describes a sc ...
, the
University of Oregon
The University of Oregon (UO, U of O or Oregon) is a Public university, public research university in Eugene, Oregon, United States. Founded in 1876, the university is organized into nine colleges and schools and offers 420 undergraduate and gra ...
. When the University of Oregon joined the
Worker Rights Consortium
The Worker Rights Consortium (WRC) is an independent labor rights monitoring organization focused on protecting the rights of workers who sew apparel and make other products sold in the United States, particularly those bearing college or universit ...
(WRC), Knight revoked his donation because Nike has blocked the WRC from inspecting its factories. The Fair Labor Association (which was co-founded by Nike in the 1980s) is supported by Nike and the United States government, while the Workers Rights Consortium is not.
There has been debate between the university and Knight about the legitimacy of the FLA and which labor monitoring organization is more effective.
Another dispute arose from Nike’s personalization system,
NIKEiD. Comedian
Jonah Peretti
Jonah H. Peretti (born January 1, 1974) is an American internet entrepreneur. He is a co-founder and CEO of BuzzFeed, a co-founder of ''HuffPost'', and a developer of reblogging under the project "Reblog".
Education and early career
Peretti w ...
attempted to order a pair of shoes from Nike. He chose to have the word “sweatshop” embroidered on them. Nike sent Peretti an email explaining that his personalization request could not be granted for one of four things: it contained another party's
trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...
or other
intellectual property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
, the name of an athlete or team Nike does not have the legal right to use, profanity or inappropriate slang, or was left blank. Peretti replied, expressing to Nike that his personalization did not contain content violating the aforementioned criteria. Nike responded by allowing Peretti to alter his personalization, and Peretti chose not to change it and cancelled the order.
According to
the Mises Institute, the publicity led to Nike selling more of the personalized shoes.
References
External links
United Students Against Sweatshops
{{DEFAULTSORT:Nike Sweatshops
Nike, Inc.
Clothing controversies
Manufacturing in Indonesia
Manufacturing in India
Manufacturing in Bangladesh
Manufacturing in Pakistan