The Nielsen Norman Group (NN/g) is an all-remote American research and design UX (user interface and

user experience User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. Improving user experience is important to most companies, designers, a ...

) firm. They offer training, consulting, research reports, and free articles and research findings to help experience designers, researchers, product managers, and developers. The company was founded in Fremont, California in 1998 by Jakob Nielsen and Don Norman. In 2000,

Bruce Tognazzini Bruce "Tog" Tognazzini (born 1945) is an American usability consultant and designer. He is a partner in the Nielsen Norman Group, which specializes in human-computer interaction. He was an early employee of Apple Computer, staying with the comp ...

joined Nielsen Norman Group as a principle. Jakob retired from NN/g in March, 2023, when Kara Pernice, who joined in 2000, was appointed President and CEO on April 1, 2023. Don remains a member of the company’s Board of Directors. The company’s work include
eyetracking research
that uncovered th
F-Pattern of reading
an analysis of the interface of Microsoft's

Windows 8 Windows 8 is a major release of the Windows NT operating system developed by Microsoft. It was Software release life cycle#Release to manufacturing (RTM), released to manufacturing on August 1, 2012, made available for download via Microsoft ...

operating system. They have done analyses of the user experience of AI interfaces, mobile devices (including the

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

), and intranets.

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* Companies based in Fremont, California 1998 establishments in California Consulting firms established in 1998 User interfaces {{US-company-stub