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Nidecker (aka Nidecker Group) is a family-owned Swiss
Nidecker was started by Swiss entrepreneur Henri Nidecker in 1887. The company began as an agricultural equipment maker for Swiss farmers on the shores of 
In 1984, Nidecker joined the snowboard market releasing their first series of 50 snowboards. They then increased their manufacturing output to 700 snowboards in 1985.
In 2008 the Nidecker Group was formed by Cédric, Henry, and Xavier Nidecker, the three sons of Henri IV. Henry Nidecker became CEO of the company. In 2009, in collaboration with Romain de Marchi, JP Solberg, and David Carrier Porcheron (DCP), Nidecker launched YES. The following year, in 2010, Nidecker partnered with professional snowboarder Jeremy Jones to launch 
Nidecker Group - Official Website
Snowboarding companies Sports equipment makers Swiss companies established in 1887 Family-owned companies
snowboarding
Snowboarding is a recreational and competitive activity that involves descending a snow-covered surface while standing on a snowboard that is almost always attached to a rider's feet. It features in the Winter Olympic Games and Winter Paralym ...
company based in Rolle, Switzerland
Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
. Nidecker was founded in Etoy, Switzerland, in 1887. They own and operate several snowboard
Snowboards are boards where the user places both feet, usually secured, to the same board. The board itself is wider than most skis, with the ability to glide on snow."snowboarding." Dictionary.com Unabridged (v 1.1). Random House, Inc. 17 Mar ...
product companies and brands including Flow, Jones
Jones or Joneses may refer to:
People and fictional characters
*Jones (surname), a common Welsh and English surname
* List of people with surname Jones, including fictional characters
** Justice Jones (disambiguation)
** Judge Jones (disambiguati ...
, Nidecker, NOW and YES. It is considered the second biggest snowboard company in the world. The company was passed down 5 generations. The Nidecker Group was formed in 2008 by three descendants of Henri: Cédric, Henry and Xavier Nidecker. Henry Nidecker is the CEO of the company.
In 2017 Nidecker bought American binding specialist ''Flow''. In 2018, they bought the brand ''Rome''.
History
Nidecker was started by Swiss entrepreneur Henri Nidecker in 1887. The company began as an agricultural equipment maker for Swiss farmers on the shores of Lake Geneva
Lake Geneva is a deep lake on the north side of the Alps, shared between Switzerland and France. It is one of the List of largest lakes of Europe, largest lakes in Western Europe and the largest on the course of the Rhône. Sixty percent () ...
. Henri I was trained as carpenter and became a specialist in the "art of bending wood" after purchasing the first electric motor in the region built for this purpose.
It wasn't until 1912 however, that Nidecker began producing skis after Henri I's son, Henri II built produced their first pairs from ash. By the 1940s Nidecker was well established in the production of skis and in 1946 Henri III created the world's first composite wood skis combing ash and hickory.
Nidecker continued producing skis and in 1962 became one of the first companies to manufacture skis built with metal and fiberglass. In 1977, under the leadership of Henri IV, Nidecker won a gold medal at the 6th International Ski Show in Geneva for their new ski skin system called the Varai-Clix.
In 1984, Nidecker joined the snowboard market releasing their first series of 50 snowboards. They then increased their manufacturing output to 700 snowboards in 1985.
In 2008 the Nidecker Group was formed by Cédric, Henry, and Xavier Nidecker, the three sons of Henri IV. Henry Nidecker became CEO of the company. In 2009, in collaboration with Romain de Marchi, JP Solberg, and David Carrier Porcheron (DCP), Nidecker launched YES. The following year, in 2010, Nidecker partnered with professional snowboarder Jeremy Jones to launch Jones Snowboards
Jones Snowboards is an American snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous ...
. In the same year YES. won EuroSIMA's Breakthrough Brand Award.
In 2012 Nidecker launched NOW bindings in partnership with former professional snowboarder JF Pelchat. Following on from their previous success in 2017 Nidecker acquired the binding and boot manufacturer Flow.
In 2018, the Nidecker Group acquired the Dutch-based company Low Pressure Studio, owners of Bataleon, Lobster, and Switchback, at the same time adding Rome SDS joined Low Pressure Studio.
In May 2024, the Nidecker Group acquired skateboarding brands etnies
Etnies (stylized as etnies) is a French-American footwear brand based in Lake Forest, California, United States, and is owned by Sole Technology, Inc. The company sponsors professional skateboarders and BMX riders, LAB more and releases signa ...
, éS, and Emerica, and snowboarding brand ThirtyTwo from Sole Technology
Sole Technology, Inc., known informally as Sole Tech, is an American footwear and apparel company, specializing in skate shoe design, production and distribution. The company is owned and operated by Pierre-André Senizergues, a former profess ...
. The acquisition signifies Nidecker's entrance into the skateboarding market.
References
{{ReflistExternal links
Nidecker Group - Official Website
Snowboarding companies Sports equipment makers Swiss companies established in 1887 Family-owned companies