Nickelodeon Digital
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Nickelodeon Digital, often shortened to Nick Digital and originally known as Nickelodeon Creative Labs, is an American
animation studio An animation studio is a company producing animation, animated media. The broadest such companies conceive of products to produce, own the physical equipment for production, employ operators for that equipment, and hold a major stake in the sales ...
based in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
which opened in 1994. It is a division of Nickelodeon Animation Studio. Nickelodeon Digital produces some of
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
's animated series and creates digital content and motion graphics for the
Nickelodeon Group Nickelodeon Group (also known as Nickelodeon Networks Inc. and as its family distribution name Paramount Kids and Family Group, or simply Nickelodeon or Nick), is an American company, as a children’s and family entertainment arm of Paramount G ...
. The company's
Burbank, California Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank had a Census-estimated population of 102,755 as of 2023. The city was ...
branch creates CGI and visual effects for Nickelodeon's animated series. Nick Digital has also worked on shows for other Viacom networks, including
TV Land TV Land is an American pay television channel owned by Paramount Global through its networks division's MTV Entertainment Group. It was originally launched as Nick at Nite’s TV Land as a spinoff of Nick at Nite programing block consisting e ...
, Noggin, and
Spike TV Paramount Network is an American basic cable television channel and the flagship property of the Paramount Media Networks division of Paramount Global, who operates it through the MTV Entertainment Group. The network's headquarters are locate ...
.


History

Nickelodeon Creative Labs was founded in 1994 by Amy Friedman. The company produced motion graphics and short-form material for the
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
network, including the award-winning ''Short Films by Short People'' interstitial series. Soon after its founding in 1994, Nickelodeon Creative Labs introduced an animated mascot consisting of two eyes & a mouth voiced by Chris Phillips for Nick Jr. named Face, who would also often change to a different color and interact with the block's characters (on-screen and off). In 1996, Nickelodeon Creative Labs began producing the Nick Jr. series ''
Blue's Clues ''Blue's Clues'' is an American interactive educational television, educational children's television series created by Traci Paige Johnson, Todd Kessler, and Angela Santomero, Angela C. Santomero. It premiered on Nickelodeon's Nick Jr. block ...
'' in-house using
Adobe After Effects Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Inc.; it is used for animation and in the post-production process of film making, video games and television production. Amo ...
,
Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe for Windows and macOS. It was created in 1987 by Thomas and John Knoll. It is the most used tool for professional digital art, especially in raster graphics editin ...
, and
Power Macintosh The Power Macintosh, later Power Mac, is a family of personal computers designed, manufactured, and sold by Apple Inc., Apple Computer, Inc as the core of the Mac (computer), Macintosh brand from March 1994 until August 2006. Described by ''Mac ...
computers. In October 1999, Nickelodeon Creative Labs relaunched as Nick Digital; it was now also producing ''
Little Bill ''Little Bill'' is an American animated educational children's television series created by Bill Cosby. It is based on the ''Little Bill'' book series, written by Cosby with illustrations by Varnette P. Honeywood. Cosby also composed some of th ...
'', another Nick Jr. series. In 2001, a Nick Digital branch at Nickelodeon Animation Studio began producing visual effects for Nickelodeon's animated series. The same year, Nick Digital produced the second ''Backyardigans'' pilot (featuring the same synopsis as the later episode "The Heart of the Jungle"). The studio used CGI and motion capture, a method that was ultimately rejected by creator Janice Burgess.


List of productions


Visual effects

* ''
SpongeBob SquarePants ''SpongeBob SquarePants'' is an American animated television series, animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It first aired as a sneak peek after the 1999 Kids' C ...
'' (1999–present) * '' Cry Baby Lane'' (2000) * '' The Fairly OddParents'' (2001–2017) * ''
Invader Zim ''Invader Zim'' is an American animated science fiction horror comedy television series created by comic book writer and cartoonist Jhonen Vasquez for Nickelodeon. The series centers on the titular character Zim (voiced by Richard Steven Ho ...
'' (2001–2004) * ''
Maniac Magee ''Maniac Magee'' is a novel written by American author Jerry Spinelli and published in 1990. Exploring themes of racism and inequality, it follows the story of an orphan boy looking for a home in the fictional town of Two Mills. Two Mills is h ...
'' (2003) * '' Stripperella'' (2003–2004) * '' Whoopi's Littleburg'' (2004) * ''
Fatherhood A father is the male parent of a child. Besides the paternal bonds of a father to his children, the father may have a parental, legal, and social relationship with the child that carries with it certain rights and obligations. A biological fathe ...
'' (2004–2005) * '' Avatar: The Last Airbender'' (2005–2008) * '' Catscratch'' (2005–2007) * '' The X's'' (2005–2007) * '' Holly Hobbie & Friends'' (specials, 2006–2007) * '' Random! Cartoons'' (2006–2007) * '' El Tigre: The Adventures of Manny Rivera'' (2007–2008) * ''The Modifyers'' (2007; pilot) * ''
Tak and the Power of Juju ''Tak and the Power of Juju'' is a 2003 platform game developed by Avalanche Software and published by THQ for the GameCube, PlayStation 2 and Game Boy Advance. The game was released in North America on October 15, 2003 and in Europe on Marc ...
'' (2007–2009) * '' Ni Hao, Kai-Lan'' (2007–2011) * '' The Mighty B!'' (2008–2011) * '' The Penguins of Madagascar'' (2008–2012) * '' Fanboy & Chum Chum'' (2009–2012) * '' T.U.F.F. Puppy'' (2010–2013) * ''
Winx Club ''Winx Club'' is an animated television series co-produced by Rainbow S.p.A., Rainbow and, later, Nickelodeon. It was created and directed by Italian animator Iginio Straffi. It premiered on 28January 2004, becoming a ratings success in Ita ...
'' (2011–2016) * '' Kung Fu Panda: Legends of Awesomeness'' (2011–2013) * '' Robot and Monster'' (2012–2014) * '' Sanjay and Craig'' (2013–2016) * '' Earmouse and Bottle'' (2013; short film) * '' Breadwinners'' (2014–2016) * '' Harvey Beaks'' (2015–2017) * '' Pig Goat Banana Cricket'' (2015–2018) * ''
Shimmer and Shine ''Shimmer and Shine'' is an American animated television series created by Farnaz Esnaashari-Charmatz and produced by Guru Studio on Season 1, Xentrix Studios on Seasons 2–4, and Nickelodeon Animation Studio. It premiered on Nickelodeon's Ni ...
'' (2015–2020) * ''
The Loud House ''The Loud House'' is an American animated sitcom created by Chris Savino that premiered on Nickelodeon on May 2, 2016. The series revolves around the chaotic everyday life of a boy named Lincoln Loud, who is the middle child and only son in a ...
'' (2016–present) * '' Bunsen Is a Beast'' (2017–2018) * '' Hey Arnold!: The Jungle Movie'' (2017) * '' Rocko's Modern Life: Static Cling'' (2019) * '' Invader Zim: Enter the Florpus'' (2019) * '' The Casagrandes'' (2019–2022)


References

Nickelodeon Nickelodeon Animation Studio American animation studios Companies based in Burbank, California American companies established in 1994 Mass media companies established in 1994 {{animation-studio-stub