Nick Ede is a Scottish public relations, popular culture expert and television presenter. He runs the London-based PR agency East of Eden and he lives in Hackney.

Biography

Ede was born in Edinburgh, where he attended

Edinburgh Academy The Edinburgh Academy is a Private schools in the United Kingdom, private day school in Edinburgh, Scotland, which was opened in 1824. The original building, on Henderson Row in Stockbridge, Edinburgh, Stockbridge, is now part of the Senior Scho ...

. He studied at

Glasgow School of Art The Glasgow School of Art (GSA; ) is a higher education art school based in Glasgow, Scotland, offering undergraduate degrees, post-graduate awards (both taught and research-led), and PhDs in architecture, fine art, and design. These are all awa ...

and Bretton Hall College in Leeds. He moved to

Stoke Newington Stoke Newington is an area in the northwest part of the London Borough of Hackney, England. The area is northeast of Charing Cross. The Manor of Stoke Newington gave its name to Stoke Newington (parish), Stoke Newington, the ancient parish. S ...

in 1996 to try to become an actor, but his mother died from a stroke in 1997 when he was 22 and he moved back to Edinburgh. He did work for the Stroke Foundation and joined Apollo Leisure in marketing, before moving back to Hackney in 1998 to become head of entertainment at Lastminute.com. In 2000, he became a marketing manager at Mondi Associates, then in 2001 he became head of packages at ATC Management. In 2003, he did six months work experience at Shine Television, including co-presenting The Russell Grant Show on Sky One. Shortly afterwards, actress

Jennifer Ellison Jennifer Lesley Ellison is an English actress, former glamour model, television personality, dancer and singer. Ellison is perhaps best known for playing Emily Shadwick in the television soap opera '' Brookside'' until 2003, and as Meg Giry in ...

asked him to host a party to highlight her appearance on ''Hell's Kitchen'', which was his introduction to PR work. He launched Eden Lifestyle in 2004, then worked with Nick Fulford, merging their businesses in 2006. He was named Scottish Communicator of the Year at the 2009

Scottish Fashion Awards The Scottish Fashion Awards was an annual awards ceremony honouring Scottish designers, photographers, models and fashion industry leaders. Founded in 2006, the event organiser was Tessa Hartmann, owner of a Scottish-based PR firm to promote her ...

. He has appeared on

Project Catwalk ''Project Catwalk'' is a competitive reality television show focusing on fashion design. In the UK it is shown on the digital station Sky One. The show follows a group of fashion designers as they compete against each other to avoid being "the n ...

since 2008 (gaining the nickname "the Simon Cowell of fashion"), Diet on the Dancefloor and Lorraine Kelly's morning show LK Today. He holds an annual celebrity fundraising night for the Stroke Association called "A Night with Nick", and is a patron for

Jeans for Genes Jeans for Genes Day is a national fundraiser held in Australia and the United Kingdom. The two fundraisers are not associated with one another and raise money for different organisations. Jeans for Genes (Australia) In Australia, Jeans for Gen ...

; his father, Donald Ede, was a developmental geneticist. He created the campaign styleforstroke which has fans including Mel B, Kelly Osbourne, Lilah Parsons, Sarah Harding, Ashley James, Vogue Williams and many more. He has been instrumental is building brands and has worked with the philanthropist

Eva Longoria Eva Jacqueline Longoria Bastón ( Longoria; born March 15, 1975) is an American actress, producer, director, and businesswoman. After several guest roles on television, she became recognized for her portrayal of Isabella Braña on the CBS day ...

and Maria Bravo. Recently Ede has appeared as a Matchmaker on the hit TV Show Ultimate Matchmaker on W Channel for UK TV. He is currently an expert on the Yahoo show The Royal Box. In 2018, Ede launched Style For Stroke as a charitable foundation and launched THE FALL BALL - a charity gala to raise funds and awareness for those who have suffered from stroke. He is openly gay.

References

External links

* {{DEFAULTSORT:Ede, Nick Living people Alumni of the Glasgow School of Art People educated at Edinburgh Academy Scottish LGBTQ businesspeople Scottish LGBTQ broadcasters Businesspeople from Edinburgh Gay businessmen Scottish businesspeople in fashion Scottish public relations people Scottish television presenters Scottish gay men Year of birth missing (living people)