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Ngmoco, LLC (stylized as ngmoco) was an American-based
publisher Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...
of
video game A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
s for the
iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...
and Android platforms, and a
subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...
of DeNA Co., Ltd. The company was founded by former
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
executive Neil Young in July 2008. Since its founding, ngmoco has had more than seven million combined game installs.
Venture capital Venture capital (VC) is a form of private equity financing provided by firms or funds to start-up company, startup, early-stage, and emerging companies, that have been deemed to have high growth potential or that have demonstrated high growth in ...
firms
Kleiner Perkins Caufield & Byers Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneur ...
and
Norwest Venture Partners Norwest Venture Partners (Norwest) is an American venture and growth equity investment firm. The firm targets early to late-stage venture and growth equity investments across several sectors, including cloud computing and information technology, ...
, among others, have financed the company with a combined total of US$40.6 million. The company is most well known for their publishing of the ''
Rolando Rolando may refer to: Entertainment *'' Rolando'', a 2008 puzzle-adventure video game *'' Rolando 2: Quest for the Golden Orchid'', a 2009 puzzle-adventure video game *"Rolando", a song by Roland Kirk from the album ''Domino'' People *Rolando (gi ...
'' game series and '' Eliminate Pro''.


History

In June 2008,
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by former Apple Inc., Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry ...
Games label president Frank Gibeau announced to the media that executive Neil Young was leaving the company to form a company of his own. Young had managed
Maxis Maxis is an American video game developer and a Division (business), division of Electronic Arts (EA). The studio was founded in 1987 by Will Wright (game designer), Will Wright and Jeff Braun, and acquired by Electronic Arts in 1997. Maxis is ...
,
EA Los Angeles Danger Close Games (formerly DreamWorks Interactive LLC and EA Los Angeles) was an American video game developer based in Los Angeles. The company was founded in March 1995 as joint venture between DreamWorks SKG and Microsoft (later moved to Mi ...
, and EA's Blueprint division. The next week, Young announced that the company, co-founded by Bob Stevenson, Alan Yu and Joe Keene, would be named "ngmoco" (short for "Next Generation Mobile Company"), and would focus on game publishing for the
iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...
platform. It was also announced that the company had achieved funding from venture capitalist firm
Kleiner Perkins Caufield & Byers Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneur ...
(as part of the iFund), and that partner and former Chief Creative Officer of EA
Bing Gordon William "Bing" Gordon is a video game executive and technology venture capitalist. He served ten years as Chief Creative Officer of video game publisher and developer Electronic Arts (EA) prior to his current partnership with Kleiner Perkins Cau ...
had joined ngmoco's board of directors. In October 2008, the company released their first three games. They consisted of ''Topple'', '' MazeFinger'', and ''
Rolando Rolando may refer to: Entertainment *'' Rolando'', a 2008 puzzle-adventure video game *'' Rolando 2: Quest for the Golden Orchid'', a 2009 puzzle-adventure video game *"Rolando", a song by Roland Kirk from the album ''Domino'' People *Rolando (gi ...
''. In March 2009, ngmoco's games on the App Store had received over seven million installations. The company's board was joined by Tim Chang, whose investment firm
Norwest Venture Partners Norwest Venture Partners (Norwest) is an American venture and growth equity investment firm. The firm targets early to late-stage venture and growth equity investments across several sectors, including cloud computing and information technology, ...
invested $10,000,000 in ngmoco's second round of funding. On 15 June 15 2009, ngmoco launched a social networking, game discovery and multiplayer platform called the " Plus+ Network", combined with a third-party channel for independent developers. The "Plus+ Publishing group" is headed up by former
Sega of America is a Japanese video game company and subsidiary of Sega Sammy Holdings headquartered in Tokyo. It produces several multi-million-selling game franchises for arcades and consoles, including ''Sonic the Hedgehog'', '' Angry Birds'', '' Phan ...
and
LucasArts Lucasfilm Games (known as LucasArts between 1990 and 2021) is an American video game brand licensing, licensor, former video game developer and video game publisher, publisher, and a subsidiary of Lucasfilm. It was founded in May 1982 by George ...
executive Simon Jeffery. On November 4, 2009, ngmoco announced it had acquired iPhone and
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
developer, Miraphonic, whose games included ''Epic Pet Wars'' and ''Epic Soldier Wars''. In February 2010, investors
Institutional Venture Partners Institutional Venture Partners (IVP) is a US-based venture capital firm focused on fast-growing technology companies. IVP was founded in 1980, as one of the first venture capital firms in Silicon Valley. History Reid W. Dennis, the founder of In ...
, and existing shareholders Kleiner Perkins, Norwest Venture Partners, and Maples Investments led another fund-raising campaign in a series C
venture round A venture round is a type of funding round used for venture capital financing, by which startup company, startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture fundi ...
to raise an additional $25,000,000. Soon thereafter, ngmoco acquired long-time Mac OS and iOS developer Freeverse. They also acquired Stumptown Game Machine. On October 12, 2010, Japan-based
DeNA is a Japanese provider of mobile portal and e-commerce websites headquartered in Shibuya, Tokyo. It owns the Mobage cell phone platform and also operates other services, including the e-commerce website DeNA Shopping (formerly: Bidders). H ...
announced its decision to acquire ngmoco for $400,000,000. After this, ngmoco LLC became the regional headquarters for all Western subsidiaries of DeNA, including studios in Vancouver, Santiago de Chile, Stockholm and Amsterdam. On October 18, 2016, DeNA Co., Ltd. announced the closure of all Western subsidiaries, shortly after announcing a new strategy for the West in collaboration with
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...
.


Games

The following is a list of games that have been published under the ngmoco name: *''Dr. Awesome'' (2008) *'' MazeFinger'' (2008) *''
Rolando Rolando may refer to: Entertainment *'' Rolando'', a 2008 puzzle-adventure video game *'' Rolando 2: Quest for the Golden Orchid'', a 2009 puzzle-adventure video game *"Rolando", a song by Roland Kirk from the album ''Domino'' People *Rolando (gi ...
'' (2008) *'' Topple'' (2008) *''Dropship'' (2009) *'' Eliminate Pro'' (2009) *'' Rolando 2: Quest for the Golden Orchid'' (2009) *''Star Defense'' (2009) *''Topple 2'' (2009) *'' Touch Pets: Dogs'' (2009) *''Word-Fu'' (2009) *''Adventure Bay'' (2010) *''Charadium'' (2010) *''Eliminate Burst'' (2010) *''Eliminate: Gun Range'' (2010) *'' GodFinger'' (2010) *''Star Wars: Imperial Academy'' (2010) *'' Touch Pets: Cats'' (2010) *''Touch Pets: Dogs 2'' (2010) *'' We City'' (2010) *'' We Doodle'' (2010) *'' We Farm'' (2010) *'' We Rule'' (2010) *''Fantastic Fish'' (2011) *''Dreamtopia'' (2012) *''Skyfall'' (2013)


References

{{reflist, 2


External links


Official website
DeNA Defunct video game companies of the United States Video game companies established in 2008 Video game companies disestablished in 2016 Video game development companies Video game publishers Companies based in San Francisco