Nexxen (formerly Tremor International Ltd.) is a New York-based, publicly traded

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. ...

company. Founded in 2007, it focuses on digital advertising, including

video Video is an Electronics, electronic medium for the recording, copying, playback, broadcasting, and display of moving picture, moving image, visual Media (communication), media. Video was first developed for mechanical television systems, whi ...

, mobile, native advertising, and display technology and

connected TV A smart TV, also known as a connected TV (CTV or, rarely, CoTV), is a traditional television set with integrated Internet and interactive Web 2.0 features that allow users to stream music and videos, browse the internet, and view photos. Smart TV ...

. Its stock trades on both the

Nasdaq The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...

and

London Stock Exchange The London Stock Exchange (LSE) is a stock exchange based in London, England. the total market value of all companies trading on the LSE stood at US$3.42 trillion. Its current premises are situated in Paternoster Square close to St Paul's Cath ...

under the

ticker symbol A ticker symbol or stock symbol is an abbreviation used to uniquely identify publicly traded Share (finance), shares of a particular stock or Security (finance), security on a particular stock exchange. Ticker symbols are arrangements of symbols ...

NEXN. The company employs over 800 people across 19 offices globally.

History

Nexxen was founded as Marimedia in 2007 by Maia Shiran and Ariel Cababie and focused on digital advertising monetization. Its principal technology platform Ad$Gadget launched in 2011. In November 2010, Hagai Tal and Ehud Levy acquired 50% of the company, with Hagai Tal becoming chief executive office in December 2013. Levy was also a director and investor at Taptica, a mobile advertising technology company from which Marimedia would later take its name. In 2014, Marimedia acquired Taptica, a

mobile advertising Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a ...

technology company, and to fund this acquisition, the company listed on AIM in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, raising £17.9 million. The following year, Marimedia rebranded as Taptica. In September 2015, the company acquired social marketing tech company AreaOne. In 2016, Taptica acquired 57% of Japan-based Adinnovation for $5.7 million. In 2017, Taptica acquired Tremor Video's demand-side platform for $50 million, a company from which they would later take their name. In December 2018, Hagai Tal stepped down as CEO after a US court ruled that he had concealed material facts during the sale of Plimus in 2011. In February 2019 Taptica merged with

RhythmOne RhythmOne , a subsidiary of Nexxen, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel. Blinkx was founded in 2004, went public on the Alternative Investment Market, ...

. Both companies were listed on the stock exchange, so Taptica retained its listing and RhythmOne shares were converted into Taptica shares. Ofer Druker was announced in April 2019 as the CEO of the combined entity. In June 2019 Taptica renamed itself to Tremor International. In 2020, the combined company acquired

ad platform, Unruly, from

News Corp The second and current incarnation of News Corporation, doing business as News Corp, is an American mass media and publishing company headquartered at 1211 Avenue of the Americas in Midtown Manhattan, New York City. The company was formed on ...

. In September of 2022, Tremor International closed on the acquisition of Amobee for $239M. Tremor International rebranded as Nexxen in 2023.

Services

Nexxen provides a tech platform that helps advertisers and publishers improve programmatic advertising performance.

References

{{Authority control 2012 establishments in the United States Companies based in San Francisco Companies listed on the London Stock Exchange Companies listed on the Nasdaq 2021 initial public offerings