The YouTube Next Lab and Audience Development Group, founded as Next New Networks, is a company based in New York City. Next New was launched in March 2007 by founders
Fred Seibert
Frederick G. Seibert is an American television producer and media proprietor.
Seibert began his professional career as a jazz and blues record producer and audio engineer in the 1970s. He co-founded the record label Oblivion Records by 1972 an ...
& Emil Rensing, and co-founders
Herb Scannell
Herb Scannell (born January 11, 1957) is an American media executive and businessman. He was the president of Nickelodeon and TV Land from 1996 to 2006, was the founding CEO of Next New Networks, and the president of BBC Worldwide America. He was ...
, Timothy Shey and
Jed Simmons
Jed or JED may refer to:
Places
* Jed River, New Zealand
* Jed Water, a river in Scotland
* Jed, West Virginia, United States, an unincorporated community
People and fictional characters
* Jed (given name), a list of people and fictional charact ...
with $8 million in funding from investors including
Spark Capital
Spark Capital Partners, LLC is a multi-stage venture capital firm based in the U.S. with operations in San Francisco, New York, and Boston. Spark is a generalist VC firm with a portfolio that spans verticals such as consumer internet, enterpris ...
. The company was the home to online television networks
Barely Political,
Channel Frederator
The Channel Frederator Network is an American animation, video game and pop culture multi-channel network founded by cartoon producer and serial media entrepreneur Fred Seibert and managed by Frederator Networks.
After launching Frederator Studi ...
,
Fast Lane Daily, Pulp Secret,
Threadbanger
Threadbanger is a defunct American YouTube channel run by Rob Czar and Corinne Leigh producing primarily DIY and crafting content. The channel is known for such series as ''Man vs. Pin'', ''Corinne vs. Pin'', ''Man vs. House'', and the YouTube Re ...
,
Vsauce
Vsauce () is a YouTube brand created by educator Michael Stevens. The channels feature videos on scientific, psychological, mathematical, and philosophical topics, as well as gaming, technology, popular culture, and other general interest su ...
, and
Indy Mogul, among others. Next New Network's first creative hire was filmmaker
Justin Johnson.
In November 2010, the company was selected to create and launch an original daily series for
AOL's homepage, "The One", as part of AOL's new video strategy.
The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) led to the creation of online video networks (called
multi-channel networks
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...
, MCN's), and have inspired a number of followers including
Machinima.com in Los Angeles and
ChannelFlip
ChannelFlip Media Ltd was a London-based Multi Channel Network which worked with both traditional and online celebrities to create brand friendly content.
Shows and talent
ChannelFlip worked with UK-based comedic TV and online talent.
* Robert ...
in the United Kingdom.
YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
acquired the company on March 7, 2011, immediately adding this expertise to the platform giant. Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEO
Fred Seibert
Frederick G. Seibert is an American television producer and media proprietor.
Seibert began his professional career as a jazz and blues record producer and audio engineer in the 1970s. He co-founded the record label Oblivion Records by 1972 an ...
resumed as an independent producer at his
Frederator Studios
Frederator Studios is an American animation television production studio founded by Fred Seibert in January 1997. It is a division of Frederator Networks, Inc., itself a part of Kartoon Studios' Canadian holding company Wow Unlimited Media. T ...
company and was named as a new YouTube channel partner in November 2011.
More Great Content Creators Coming to YouTube
/ref>
See also
*List of Web television series
This is a list of notable web series and streaming television series organized alphabetically by name.
Numbers and symbols
* ''Adulting (web series), #Adulting''
* ''1 Man's Treasure''
* ''13 Reasons Why''
* ''The 21 Conspiracy''
* ''The 410'' ...
*Web series
A web series (also known as webseries, short-form series, and web show) is a series of short scripted or non-scripted online videos, generally in episodic form, released on the Internet (i.e. World Wide Web), which first emerged in the late 1 ...
*Content delivery network
A content delivery network (CDN) or content distribution network is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance ("speed") by distributing the service spat ...
*Web television
Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable te ...
References
External links
*
Google acquisitions
YouTube
2011 mergers and acquisitions
{{tv-website-stub