The YouTube Next Lab and Audience Development Group, founded as Next New Networks, is a company based in New York City. Next New was launched in March 2007 by founders
Fred Seibert
Frederick (Fred) Seibert (born September 15, 1951) is an American television producer, co-founder of MTV and the CEO of FredFilms, an animation production company based in Burbank, California. His official biography states he has led five (working ...
& Emil Rensing, and co-founders
Herb Scannell, Timothy Shey and
Jed Simmons with $8 million in funding from investors including
Spark Capital
Spark Capital is a venture capital firm in the United States, responsible for early-stage funding startups of consumer, commerce, FinTech, software, frontier, and media sectors. It has branches in San Francisco, Boston, and New York City.
Hi ...
. The company was the home to online television networks
Barely Political,
Channel Frederator,
Fast Lane Daily, Pulp Secret,
Threadbanger
Threadbanger is an American YouTube channel run by Rob Czar and Corinne Leigh producing primarily DIY and crafting content. The channel is known for such series as ''Man vs. Pin'', ''Corinne vs. Pin'', ''Man vs. House'', and the YouTube Red ser ...
,
Vsauce
Vsauce () is a YouTube brand created by educator Michael Stevens (educator), Michael Stevens. The channels feature videos on scientific, psychological, mathematical, and philosophical topics, as well as gaming, technology, popular culture, and ...
, and
Indy Mogul
''Indy Mogul'' is an Internet-based video webcast geared towards independent filmmakers and creatives. Indy Mogul is hosted on YouTube by Ted Sim and Dave Maze.
Awards
Indy Mogul's The Best Short Films in the World received the 2009 People's Vo ...
, among others. Next New Network's first creative hire was filmmaker
Justin Johnson Justin Johnson may refer to:
* J. Leroy Johnson (1888–1961), Republican United States Congressman from California
* Justin Johnson (basketball) (born 1996) American basketball player
* Justin Johnson (footballer) (born 1996), Dutch footballer
* Ju ...
.
In November 2010, the company was selected to create and launch an original daily series for
AOL's homepage, "The One", as part of AOL's new video strategy.
The Next New Networks approach to programming web video brands and channels (as opposed to merely producing them) led to the creation of online video networks (called
multi-channel networks
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to a channel owner in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...
, MCN's), and have inspired a number of followers including
Machinima.com
Machinima, Inc. was an American multiplatform online entertainment network owned by WarnerMedia. The company was founded in January 2000 by Hugh Hancock and was headquartered in Los Angeles, California.
It originated as a hub for its namesake, m ...
in Los Angeles and
ChannelFlip in the United Kingdom.
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
acquired the company on March 7, 2011, immediately adding this expertise to the platform giant. Tim Shey, Jed Simmons, and Lance Podell from the NNN management team have started the YouTube Next Lab. Founder and CEO
Fred Seibert
Frederick (Fred) Seibert (born September 15, 1951) is an American television producer, co-founder of MTV and the CEO of FredFilms, an animation production company based in Burbank, California. His official biography states he has led five (working ...
resumed as an independent producer at his
Frederator Studios
Frederator Studios is an American animation television production studio which is a division of Frederator Networks, Inc. It was founded by Fred Seibert in 1997 with its first series launching in 1998. (Seibert resigned from Frederator in Augu ...
company and was named as a new YouTube channel partner in November 2011.
More Great Content Creators Coming to YouTube
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See also
* List of Web television series
*Web series
A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single in ...
*Content delivery network
A content delivery network, or content distribution network (CDN), is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance by distributing the service spatially r ...
* Web television
References
External links
*
Google acquisitions
Streaming television
YouTube
2011 mergers and acquisitions
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