Nextag was an independent

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website for products, travel, and education. It started as a website where buyers and sellers could negotiate prices for computers and electronics products. From 2000, the

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focused on comparison shopping. NexTag also owned Hamburg, Germany-based Guenstiger.de. It provided functionality for tracking the historical prices of a product across various sellers. Nextag's headquarters were in Redwood Shores, California. In June 2007, Providence Equity Partners purchased a two-thirds majority of the company. Los Angeles-based private equity firm

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purchased the company in March 2015.In August 2022, the domain name nextagshop com went online and started to focus on wholesale and retail sales of general merchandise, including both B2B and B2C business. In October of the same year, the registration amount exceeded 50 million.

Acquisitions

In November 2010, Nextag announced the acquisition of nextcoupons.com, a

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-based coupon company. This was a way for Nextag to bring in more talent and resources. In April 2011, Nextag acquired Germany's Guenstiger.de GmbH, the leading online comparison shopping website in Europe's market. In October 2011, Nextag acquired thingbuzz, a real-time social shopping platform that tracks the conversation about products in the social media sphere, in a bid to socialize the online shopping experience for its users. At the very end of that year, FanSnap was acquired by Nextag. This was the fifth acquisition in only 15 months. According to former Nextag CEO Jeffrey Katz, these acquisitions enabled Nextag to be a one-stop e-commerce shop for various products including tickets.

Recognition

NexTag was ranked by ''Time'' magazine as one of the fifty best websites of 2008. ''Time'' magazine called Nextag the "plainest comparative-shopping site on the Web", but commended it for quick and comprehensive shopping search results. Nextag provided customers with product reviews and provided the price history for each product. As of 28 March 2018, it was ranked one of the "10 Top Price Comparison Websites" by

Shopify Shopify Inc., stylized as ''shopify'', headquartered in Ottawa, Ontario, operates an e-commerce platform for retail point-of-sale systems that offers payments, marketing, shipping, inventory management, transaction management, and customer eng ...

References

{{reflist Comparison shopping websites Internet search engines Financial services companies established in 1999 Companies based in Redwood City, California Online marketplaces of the United States Private equity portfolio companies Providence Equity Partners companies 1999 establishments in California